Lisbeth Dam Petersen Email & Phone Number

Copenhagen, Dk

Aarhus (Live In Copenhagen)

Overall responsibility for the Danish market securing continuous growth through close customer interaction and KOL management▪ Manage the day to day business ▪ Develop new digital based concepts▪ Create value by introducing new business concepts ▪ Secure continuous improvement projects through digitalization and integrated supply chain▪ Lead, organize and further develop the team of highly specialized individuals

Vallensbæk, Denmark

OVERALL OBJECTIVE• P&L responsibility of Plandents largest business unit ‘Consumables’ (65% of total turnover)• Securing continuous sales growth with high focus on contribution margin/coverage• Responsible for describing, defining and implementing the sales strategy/initiatives • Product range optimization based 100% on customer demand• Sales campaigns/tools activation in corporation with product management and marketing dep.• Driving best in class product/service innovation• Public tender and dentist chain responsibility and management• Web shop sales optimization and development• Supplier optimization securing the right portfolio/focus• Drive implementation and activation of CRM sales tool incl. sales dashboards• Successfully combining competences in my various teams to meet sales targets and customer demands 100% Teams: Sales force (KAM), customer service, web shop, PlanOrder (inventory management), product management (21 headcounts)RESULT SNAPSHOT• Continuous top line growth in a heavily increasing competitive market• Re-organization and optimization of field sales force composition to meet sales targets• Establishment of a highly motivated and target oriented tele account team• Leading the way to new ways of activating sales campaigns for product managers and KAM• Secured useful and accepted CRM tool incl. dashboards to support sales planning and management• Highly successful launch of new inventory management system (PlanOrder) towards the dentist clinic management

Vallensbæk

OVERALL OBJECTIVE• To re-vitalize and secure a highly competent and proactive marketing department (5 headcounts) – developing all marketing material in-house (such as various magazines, adds, leaflets, sales materials, event/fair material and much more)• Identify, develop and implement the marketing strategy and activities towards all business units making sure that we take the right actions towards the end customers – the dentists and dental chains• Taking Plandent into the digital time age developing and activating the right digital platform e.g. new web page, e-mail marketing platform, social media and mobile app etc.• Securing Plandents participation and visual appearance when participating in dental fairs• Arranging and executing Plandents own privately held dental fair called Event/Markedsdage• Overall budget responsibilityRESULT SNAPSHOT • Succeeded in building a highly motivated and well composed Marketing department delivering great value both strategically as well as operationally• Secured the right marketing focus toward both in-house as well as end customers building relations and storytelling, which is highly important in this line of business• Implementation of Plandents new digital strategy and platform securing one to one personalized e-mail marketing, newsletters, mobile app, video tutorials, social media interaction and much more• Being a highly valued strategic partner towards the business areas – which in fact led to a promotion as Sales Director for the largest business area (consumables) in Plandent

Copenhagen Area, Denmark

Copenhagen Area

OVERALL OBJECTIVE• To re-build/re-structure a solid and highly skilled market insight team delivering step-changing business insights to inspire and support the Coloplast (CP) global business areas in their innovation plans as well as tracking the brand health of existing products. • Strategic partner towards Coloplast's Global Executive Management and Global business areas • Responsible for administration of a 20+ mill budget RESULT SNAPSHOT • Succeeded in building a highly skilled and homogeneous global Market Insight team delivering high quality results • Secured the right confidence in the market share figures – now used as the one quality measure on which CP evaluates the portfolio performance against strategy by country on a quarterly basis • Delivery of the most extensive piece of research ever conducted in Coloplast leading to a strategically important new and innovative global value proposition and innovation roadmap for the next 3-5 years

OVERALL OBJECTIVE• Commercial launch excellence: above- and below the line activities, ad campaign development, media planning, packaging strategy (pack size, design, production), product placement negotiations with internal and external bottler (Carlsberg), channel management • Strategic leadership e.g. development and implementation of business strategies and marketing plansRESULT SNAPSHOT• Nordic commercial launch of Coca-Cola light Plus with green tea and vitamins – line extension to Coca-Cola light• Development, implementation and commercial launch of new positioning/communication platform for Coca-Cola light mother brand anchored in the fashion universe

OVERALL OBJECTIVE• Translating data & consumer related information into actionable business & marketing strategy decision tools • Management of all strategic consumer and innovation researches: concept/taste/name tests, advertising tests, price & packaging, standard tracking systems, building communication platforms etc.RESULT SNAPSHOT• Strategic launch support of Coke Zero in the Nordics (taste, communication, pricing and volume estimates)• Co-defining Nordic Fanta positioning incl. flavour portfolio• Building and implementing a Nordic MVA (Marketing Variance Analysis) tool providing the Nordic organization with a solid simulation tool contributing to prediction of the total volume given a pre-defined marketing mix

OVERALL OBJECTIVE• Building a B-t-B research portfolio from scratch including an advanced segmentation model of the B-t-B market giving input to core strategies and actions. • The research portfolio consisted of: Customer satisfaction systems, churn and loyalty research systems, B-t-B tracking/segmentation system, concept- and communication tests, market forecasts, competitor surveillance, network roll out analyses.RESULT SNAPSHOT• Building a full B-t-b research portfolio from scratch within 1 year• Turning customer satisfaction measure into a quarterly internal performance measuring tool• Co -building the foundation of rolling out 3G network based on relevant B-t-b insights

OVERALL OBJECTIVE• Management of research projects/budget responsible• Responsible for research designs/processes, research reports and customer presentations• Management, briefing of and educating employees• Maintenance and development of customer portfolioSNAPSHOT RESULTS• Success with attracting new clients like Coloplast, Aktuelt, Malaco and more.• Development of pricing strategy for the services offered by Alsted Research• Expanded Alsted’s highly qualitative profile to also including quantitative studies• Developed a strong qualitative profile on top of my strong quantitative skills

• Responsible for everything from interviewing respondents, recruiting interviewers, sending out research material, check, coding and scanning of questionnaires• Statistical analysis• Prepare reports and presentations• Servicing of and sale to existing and new customers