Lisbeth Hansen

Lisbeth Hansen Email and Phone Number

Director Influencer Relations, Secure Communications @ BlackBerry
Ottawa, ON, CA
Lisbeth Hansen's Location
Greater Ottawa Metropolitan Area, Canada
Lisbeth Hansen's Contact Details

Lisbeth Hansen work email

Lisbeth Hansen personal email

n/a
About Lisbeth Hansen

I am a customer-focused and versatile leader who has consistently delivered strong results in client experience, customer advocacy, customer success & support, and marketing. An adaptable team player who thrives in an innovative and collaborative environment, I am a strong communicator adept at articulating business benefits and technical concepts. I have extensive experience with marketing and customer support technologies. Recognized for building strong team culture and cross-functional relationships to drive organizational objectives. I have led cross-functional teams across all levels of business among various organizations and have consistently delivered value as a leader. I am a thoughtful leader and attentive manager of people. I leverage emotional intelligence to understand and evaluate personnel challenges to foster a cooperative, productive, and fun team environment.Areas of expertise: Advocate Marketing, Business Development, Change Management, Client Experience, Client Management, Creative Branding, Customer Advocacy Strategy, Customer Engagement, Customer Insights & Analytics, Customer Journeys, Customer Loyalty and Satisfaction programs, Customer Retention, Digital Transformation, Knowledge Management (including KCS), Leading Cross-functional Teams, Market Research, Marketing Automation, Net Promoter System (NPS), Project and Program Management, Strategic Thinker, Web and Content Management, and Voice-of-the-Customer programs.

Lisbeth Hansen's Current Company Details
BlackBerry

Blackberry

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Director Influencer Relations, Secure Communications
Ottawa, ON, CA
Website:
blackberry.com
Employees:
2161
Lisbeth Hansen Work Experience Details
  • Blackberry
    Director Influencer Relations, Secure Communications
    Blackberry
    Ottawa, On, Ca
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  • Blackberry
    Director Influencer Relations, Cybersecurity
    Blackberry Apr 2024 - Present
    Lead analyst relations, customer advocacy, and public relations for BlackBerry Cybersecurity.
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  • Blackberry
    Director, Web And Customer Advocacy
    Blackberry Jan 2023 - Mar 2024
    - Lead BlackBerry's global customer advocacy strategy and execution, increasing business outcomes and positively impacting revenue.- Partner with sales, support, engineering, product marketing, and product management teams to discover, nurture, and mobilize customer thought leaders and advocates worldwide.- Developed BlackBerry's Gartner Peer Insights program, increased reviews by nearly 700% in 18 months, and achieved Customers' Choice 2023 in two important cybersecurity market categories: Unified Endpoint Management and Endpoint Protection Platforms. It was the first time for BlackBerry to receive the Customers' Choice distinctions.- Took over leading BlackBerry's web team in January 2023 in addition to the customer advocacy portfolio. Coach and advise the team while providing autonomy and latitude to encourage engagement and satisfaction.
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  • Blackberry
    Customer Advocacy Leader
    Blackberry Nov 2021 - Dec 2022
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  • Ibm
    Customer Advocacy Leader, Data And Ai
    Ibm Feb 2019 - Nov 2021
    Ottawa, Ontario, Canada
    - Led the Customer Advocacy and Reference program for Data and AI’s most strategic growth offering.- Partnered with sales, support, service delivery, product marketing, and product management teams to discover, nurture, and mobilize customer thought leaders and advocates worldwide.- Developed digital advocacy through collaboration with peer review sites like Gartner Peer Insights and G2.- Increased customer advocacy by 300% year-over-year.- Created a customer advocacy and reference management system for our team using agile methodology. - Established reporting requirements to provide all stakeholders visibility into all advocacy pursuits.
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  • Couch & Associates
    Management Consultant
    Couch & Associates Jun 2017 - Jan 2019
    Toronto, Canada Area
    - Worked with my clients to transform their business to include customer advocacy and engagement channels that deliver measurable (and proven) results.- Provided marketing strategy and martech advice to clients.- Responsible for C&A's customer engagement service line.- Led the partner relationship with Influitive (engagement platforms that provide personalized experiences that let you discover, nurture, and mobilize your advocates at scale).- Managed global enterprise accounts with high satisfaction rates that consistently led to renewals and up-and-cross-sell of services.
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  • Demand Spring
    Director, Customer Advocacy Services
    Demand Spring Mar 2016 - May 2017
    -Worked with my clients to transform their business to include customer advocacy and engagement channels that deliver measurable (and proven) results.-Managed global enterprise and SMB accounts with high satisfaction rates that consistently led to renewals.- As a member of the leadership team, helped shepherd the business, drive client success, grow the business, and build and mentor junior staff.- Led Demand Spring's customer advocacy service line and the partner relationship with Influitive.- Became an Influtive certified consultant.
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  • Ibm
    Manager, Client Experience, Knowledge Management And Communications
    Ibm Jun 2008 - Feb 2016
    - Drove voice-of-customer/client experience across the Analytics organization, working closely with executives - all with a focus on identifying customer dissatisfaction trends, managing initiatives to deliver a better client experience, and driving customer loyalty.- Managed internal/external support communications and support enablement (soft and technical skills training for support personnel).- Led Watson in support pilot and knowledge management transformation (including KCS).
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  • The Danish Club Of Ottawa
    President
    The Danish Club Of Ottawa Sep 2007 - Sep 2010
    Ottawa, Canada Area
    Worked with 9 board members to drive the club's day to day operations to ensure we as a non-profit organization broke even.
  • Cognos
    Senior Manager, Knowledge Management And Web Support
    Cognos Oct 2005 - May 2008
    - Led knowledge-centered support (KCS) transformation globally. Cognos was a leader in the Consortium for Service Innovation.- Led knowledge management, soft and technical skills training for support personnel,and internal/external communications in customer success & support.- Managed senior professionals, coaching and advising as needed to guide their responsibilities while providing the autonomy and latitude to encourage engagement and satisfaction.
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  • Cognos
    Senior Manager, Internet Marketing And Multimedia
    Cognos Jan 2000 - Sep 2005
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  • Corel Corporation
    Pr Manager, Nordic And Baltic Countries
    Corel Corporation Jul 1998 - Dec 1999
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  • Corel Corporation
    Manager, Web Team
    Corel Corporation Jun 1997 - Jun 1998
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  • Corel Corporation
    Marketing Communications Manager
    Corel Corporation Jul 1996 - May 1997
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  • Corel Corporation
    Product Specialist, Nordic Countries
    Corel Corporation Mar 1995 - Jun 1996
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  • Kompan Global
    Sales Coordinator
    Kompan Global Jul 1991 - Feb 1995
    Ottawa, Ontario, Canada
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  • Kompan A/S
    Sales & Marketing Trainee
    Kompan A/S Aug 1989 - Jun 1991
    Ringe, Denmark
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Lisbeth Hansen Skills

Program Management Leadership Management Enterprise Software Business Process Improvement Change Management Strategy Analytics Customer Experience Marketing Communications Business Alliances Lead Generation Knowledge Management Saas Product Marketing Strategic Partnerships Solution Selling Voice Of The Customer Professional Services Business Analytics Business Development Leading Teams Demand Generation Multi Channel Marketing Sales Customer Relationship Management Project And Program Management Communication Software As A Service Brand Implementation Client Relations Creative Branding Project Management Team Leadership Business Analysis Customer Service Customer Engagement Customer Loyalty And Satisfaction Programs Knowledge Centered Support Online Support Services Web And Content Management B2b Marketing Strategy Strategic Planning Account Management Marketing Strategy Team Management Customer Retention Digital Marketing Business Strategy Marketing Automation Crm

Lisbeth Hansen Education Details

Frequently Asked Questions about Lisbeth Hansen

What company does Lisbeth Hansen work for?

Lisbeth Hansen works for Blackberry

What is Lisbeth Hansen's role at the current company?

Lisbeth Hansen's current role is Director Influencer Relations, Secure Communications.

What is Lisbeth Hansen's email address?

Lisbeth Hansen's email address is li****@****ibm.com

What schools did Lisbeth Hansen attend?

Lisbeth Hansen attended Syddansk Universitet - University Of Southern Denmark, Nordjyllands Idrætshøjskole, Denmark, Ecole Commerciale De La Chambre De Commerce Et D'industrie De Paris, Tietgen Handelsgymnasium.

What skills is Lisbeth Hansen known for?

Lisbeth Hansen has skills like Program Management, Leadership, Management, Enterprise Software, Business Process Improvement, Change Management, Strategy, Analytics, Customer Experience, Marketing Communications, Business Alliances, Lead Generation.

Who are Lisbeth Hansen's colleagues?

Lisbeth Hansen's colleagues are Jonathon Thorne, Keerthi Shankar M S, Kai Xu, Husni Arya Gomez, Boris Milosavljević, Scott Bulgin, Lipe Rodriguinho.

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