Lisbeth Hansen Email & Phone Number

Ottawa, On, Ca

Lead analyst relations, customer advocacy, and public relations for BlackBerry Cybersecurity.

- Lead BlackBerry's global customer advocacy strategy and execution, increasing business outcomes and positively impacting revenue.- Partner with sales, support, engineering, product marketing, and product management teams to discover, nurture, and mobilize customer thought leaders and advocates worldwide.- Developed BlackBerry's Gartner Peer Insights program, increased reviews by nearly 700% in 18 months, and achieved Customers' Choice 2023 in two important cybersecurity market categories: Unified Endpoint Management and Endpoint Protection Platforms. It was the first time for BlackBerry to receive the Customers' Choice distinctions.- Took over leading BlackBerry's web team in January 2023 in addition to the customer advocacy portfolio. Coach and advise the team while providing autonomy and latitude to encourage engagement and satisfaction.

Ottawa, Ontario, Canada

- Led the Customer Advocacy and Reference program for Data and AI’s most strategic growth offering.- Partnered with sales, support, service delivery, product marketing, and product management teams to discover, nurture, and mobilize customer thought leaders and advocates worldwide.- Developed digital advocacy through collaboration with peer review sites like Gartner Peer Insights and G2.- Increased customer advocacy by 300% year-over-year.- Created a customer advocacy and reference management system for our team using agile methodology. - Established reporting requirements to provide all stakeholders visibility into all advocacy pursuits.

Toronto, Canada Area

- Worked with my clients to transform their business to include customer advocacy and engagement channels that deliver measurable (and proven) results.- Provided marketing strategy and martech advice to clients.- Responsible for C&A's customer engagement service line.- Led the partner relationship with Influitive (engagement platforms that provide personalized experiences that let you discover, nurture, and mobilize your advocates at scale).- Managed global enterprise accounts with high satisfaction rates that consistently led to renewals and up-and-cross-sell of services.

-Worked with my clients to transform their business to include customer advocacy and engagement channels that deliver measurable (and proven) results.-Managed global enterprise and SMB accounts with high satisfaction rates that consistently led to renewals.- As a member of the leadership team, helped shepherd the business, drive client success, grow the business, and build and mentor junior staff.- Led Demand Spring's customer advocacy service line and the partner relationship with Influitive.- Became an Influtive certified consultant.

- Drove voice-of-customer/client experience across the Analytics organization, working closely with executives - all with a focus on identifying customer dissatisfaction trends, managing initiatives to deliver a better client experience, and driving customer loyalty.- Managed internal/external support communications and support enablement (soft and technical skills training for support personnel).- Led Watson in support pilot and knowledge management transformation (including KCS).

Ottawa, Canada Area

Worked with 9 board members to drive the club's day to day operations to ensure we as a non-profit organization broke even.

- Led knowledge-centered support (KCS) transformation globally. Cognos was a leader in the Consortium for Service Innovation.- Led knowledge management, soft and technical skills training for support personnel,and internal/external communications in customer success & support.- Managed senior professionals, coaching and advising as needed to guide their responsibilities while providing the autonomy and latitude to encourage engagement and satisfaction.

Ottawa, Ontario, Canada

Ringe, Denmark

Bachelor'S Degree, English Language And Literature, General

University was Odense University (now part of University of Southern Denmark). Went to school in the evenings.

Leadership, Sports

Attended a five-month sports leadership course.

French Commerce And Culture

Attended a three-month French commerce course.

Bachelor Of Commerce, Business/Commerce, General

Business Degree