Lisbeth Ibarra Email & Phone Number

San Francisco, California, United States

Contributor to a non-profit organization committed to solving pressing problems in Venezuela by bringing together local and global talent from the tech community.• Created and broadcasted newsletters, social media and landing page content for key projects (English & Spanish).• Led creative discussions to define branding and marketing strategy for newly-conceived projects and products.• Coordinated live events (online & in-person) to discuss organization updates and relevant technology topics.• Moderated live panel discussion on generative AI with four experts in the field.

Valencia, Venezuela

Hosted local TV station news show with highest rating in target audience.• Interviewed 30+ important political figures including mayors, governors and senators.• Increased engagement in social media and live calls.• Negotiated alliances with sponsors for advertisement agreements.

Zona Industrial Valencia, Venezuela

Managed substantial contracts for an advertising agency, focusing on agreements with local government & small businesses.Account Manager - Small Businesses:• Launched and managed paid digital advertising campaigns through Google Ads and Meta Ads.• Managed P&L, contract compliance and developed metrics measure stakeholders' performance.• Developed strong relationships with clients through effective communication, focusing on their needs, providing business growth reports, and delivering exceptional customer service.• Led the production of 15+ video clips for TV commercials, and created 80+ designs for digital and printed media ads.Account Manager, City of Valencia: • Prepared and won 10+ RFQs for printed, radio & billboard ads with the City of Valencia, growing revenue by 35% YoY.• Negotiated deals with local and national newspapers to secure discount for contracts with the government.• Gained trust from client and management that resulted in extension of contracts to areas outside of advertising.

Valencia, Venezuela

• Producer, TV commercials for Small businesses and video clips for Valencia Police Department, County Sport Department, Fire Station, Infrastructure Institute and Counselor Office.• Producer and scriptwriter, TV show "Valencia Cambiará" broadcasted by DAT Television.• Anchor, City of Valencia TV show “Valencia Progreso para todos”, broadcasted by DAT Television, Ecovision and Radio America 890 AM.• Director of marketing campaign, launch of new soccer team, Gran Valencia FC.• Creator, Annual calendar for the Medical College of Valencia Physicians.

Valencia, Venezuela

Directed change of image, social media and content to gain largest audience within the network.• Reached 12K followers on Twitter that the channel then used to promote its new name ‘Ecovision’.• Received recognitions from local chapter of the Journalist Association and Governments.• Arranged daily show schedule with 250+ interviewees from the national political scene.• Negotiated, designed and implemented new image, logo, audio and set for the show.

Valencia, Venezuela

Managed a children-focused magazine and secured financial results met goals.• Hired and managed creative team to successfully complete 6 editions in 18 months.• Developed cost structure and commercial strategy to drive SMBs to advertise with MINIclub.• Introduced party coverage and photo contests that increased social media engagement.• Led sales team to meet quarterly ad sales goals and secure cash flow needed for the business.• Developed cross-promotion strategic partnerships with other media products focused on children.

Bachelor Of Science In Communication, Audiovisual Journalism

Audiovisual Production (TV and Radio), Digital Marketing, Social Media, Scripts & Conceptualization, Reporting and Photojournalism.

Digital Marketing Specialization, Marketing

This Specialization is part of the University of Illinois at Urbana-Champaign Masters of Business Administration degree program, the iMBA..