Lisbeth Ibarra Email & Phone Number

San Francisco, California, United States

• Contributor to a non-profit organization committed to solving pressing problems in Venezuela by bringing together local and global talent from the tech community.
• Created and broadcasted newsletters, social media and landing page content for key projects (English & Spanish).
• Led creative discussions to define branding and marketing strategy for newly-conceived projects and products.
• Coordinated live events (online & in-person) to discuss organization updates and relevant technology topics.
• Moderated live panel discussion on generative AI with four experts in the field.

Valencia, Venezuela

• Hosted local TV station news show with highest rating in target audience.
• Interviewed 30+ important political figures including mayors, governors and senators.
• Increased engagement in social media and live calls.
• Negotiated alliances with sponsors for advertisement agreements.

Zona Industrial Valencia, Venezuela

• Managed substantial contracts for an advertising agency, focusing on agreements with local government & small businesses.Account Manager - Small Businesses:
• Launched and managed paid digital advertising campaigns through Google Ads and Meta Ads.
• Managed P&L, contract compliance and developed metrics measure stakeholders' performance.
• Developed strong relationships with clients through effective communication, focusing on their needs, providing business growth reports, and delivering exceptional customer service.
• Led the production of 15+ video clips for TV commercials, and created 80+ designs for digital and printed media ads.Account Manager, City of Valencia:
• Prepared and won 10+ RFQs for printed, radio & billboard ads with the City of Valencia, growing revenue by 35% YoY.

Valencia, Venezuela

• Producer, TV commercials for Small businesses and video clips for Valencia Police Department, County Sport Department, Fire Station, Infrastructure Institute and Counselor Office.
• Producer and scriptwriter, TV show "Valencia Cambiará" broadcasted by DAT Television.
• Anchor, City of Valencia TV show “Valencia Progreso para todos”, broadcasted by DAT Television, Ecovision and Radio America 890 AM.
• Director of marketing campaign, launch of new soccer team, Gran Valencia FC.
• Creator, Annual calendar for the Medical College of Valencia Physicians.

Valencia, Venezuela

• Directed change of image, social media and content to gain largest audience within the network.
• Reached 12K followers on Twitter that the channel then used to promote its new name ‘Ecovision’.
• Received recognitions from local chapter of the Journalist Association and Governments.
• Arranged daily show schedule with 250+ interviewees from the national political scene.
• Negotiated, designed and implemented new image, logo, audio and set for the show.

Valencia, Venezuela

• Managed a children-focused magazine and secured financial results met goals.
• Hired and managed creative team to successfully complete 6 editions in 18 months.
• Developed cost structure and commercial strategy to drive SMBs to advertise with MINIclub.
• Introduced party coverage and photo contests that increased social media engagement.
• Led sales team to meet quarterly ad sales goals and secure cash flow needed for the business.
• Developed cross-promotion strategic partnerships with other media products focused on children.

Bachelor Of Science In Communication, Audiovisual Journalism

Audiovisual Production (TV and Radio), Digital Marketing, Social Media, Scripts & Conceptualization, Reporting and Photojournalism.

Digital Marketing Specialization, Marketing

This Specialization is part of the University of Illinois at Urbana-Champaign Masters of Business Administration degree program, the iMBA..