LRM Events Group is a boutique corporate events firm specializing in both growing eCommerce and technology brands through the strategy and development of live events, and bringing more value and business to event venues looking to grow and repeat business.As a corporation, I work with your internal stakeholders across the marketing and sales departments to create the perfect event experience for the betterment of your business. I work directly with your marketing and sales departments… Show more LRM Events Group is a boutique corporate events firm specializing in both growing eCommerce and technology brands through the strategy and development of live events, and bringing more value and business to event venues looking to grow and repeat business.As a corporation, I work with your internal stakeholders across the marketing and sales departments to create the perfect event experience for the betterment of your business. I work directly with your marketing and sales departments to ensure the event you're hosting, sponsoring or engaging with is the right decision for your company’s mission. I’ll evaluate the options and select the best events for you to attend, exhibit, and co-host to increase your lead funnel, optimize your brand awareness, and nurture your sales pipeline.As a venue, it's no surprise - you want to bring in more big ticket events to your venue. Working with event planners is the sure-fire way to bring back that repeat business. To ensure they return, you want the process of booking and designing an event within your space to be as streamlined as possible. That’s where I can help. I bring a unique perspective to a venue - I’ve spend the past 16 years as a corporate and trade show planner executing hundreds of event designs and working with even more venues. I know what planners are looking for in booking a venue and all the extra little details that can make one venue stand out from its competitors. I’ll work with you to ensure your planner resources are ahead of the pack when it comes to details, dimensions, and resources they need.Based in Boston, Massachusetts, I work with clients throughout the country including Chicago, Las Vegas, Los Angeles, Miami and New York - let me know what you're planning and let's get started! Show less

Drove leads by designing and implementing aggressive event-based approach to accelerate modernization of brand perception following a strategic shift in company direction. Grew revenue and ROI by increasing SQLs and sales effectiveness, therefore minimizing a costly brand overhaul.- Initiated company-wide structural redesign of events and implemented metrics-driven marketing and communications strategy, streamlining a diversified function into a centralized role to enhance sales… Show more Drove leads by designing and implementing aggressive event-based approach to accelerate modernization of brand perception following a strategic shift in company direction. Grew revenue and ROI by increasing SQLs and sales effectiveness, therefore minimizing a costly brand overhaul.- Initiated company-wide structural redesign of events and implemented metrics-driven marketing and communications strategy, streamlining a diversified function into a centralized role to enhance sales productivity, marketing effectiveness and customer engagement- Executed nearly 40 North American and European tradeshows in 2017, resulting in 55% of SQLs and 68% of won opportunities sourced by marketing (26% of SQLs and 25% of won opportunities company-wide)- Enhanced sales pipeline, increasing MQL rate by 106%, SQL rate by 55% and win rate by 32% within first 12 months- Achieved 25% win rate and 90% renewal rate from tradeshow leads - Realized over 80% ROI for 2017 tradeshow spend and yielded 26% of the company’s yearly new business revenue- Developed event-specific integrated marketing plan, incorporating social media, sales communication, email campaigns and ad promotions, synching outreach efforts across the company Show less

Launched and executed conference and events strategy at health technology start up with the goal of streamlining overlapping functional roles from sales, marketing and operations to more efficiently cultivate brand awareness, capture sales ROI data, and enhance product and marketing communications.– Adapted approach, based on company needs, to incorporate a larger sales component, giving conference and events the capacity to generate more than half of the company’s sales leads–… Show more Launched and executed conference and events strategy at health technology start up with the goal of streamlining overlapping functional roles from sales, marketing and operations to more efficiently cultivate brand awareness, capture sales ROI data, and enhance product and marketing communications.– Adapted approach, based on company needs, to incorporate a larger sales component, giving conference and events the capacity to generate more than half of the company’s sales leads– Developed strategies to improve market penetration, increasing both conference participation by 17% and executive-level speaking engagements by 180% – Directed all technical and logistical elements involved in production and execution of over 20 yearly large-scale exhibits and conferences, ensuring quality and standards were set and met – Strengthened client relations by developing opportunities and representing brand at strategic client-centric conferences and exhibits Show less

Provided leadership and managed daily operations for National Journal LIVE’s six-person event logistics team while advancing the National Journal and the National Journal LIVE brand to a national audience through events and special engagements.– Directed, managed and trained event logistics team on best practices in event production and client management, ensuring quality standards and branding of National Journal – Developed strategic enhancements to product development, event… Show more Provided leadership and managed daily operations for National Journal LIVE’s six-person event logistics team while advancing the National Journal and the National Journal LIVE brand to a national audience through events and special engagements.– Directed, managed and trained event logistics team on best practices in event production and client management, ensuring quality standards and branding of National Journal – Developed strategic enhancements to product development, event execution, audience building, and innovative ways to capture ROI data for advertisers and clients– Oversaw creative, technical and logistical elements involved in production and execution of large-scale, high-profile events– Collaborated with clients to meet client goals, as well as maintain National Journal’s editorial and ethical standards, streamlining the communication approach and improving editorial satisfaction– Developed annual event budgets and managed associated expenses within multi-million dollar sales-based budget, resulting in more efficient spending and planning Show less

Directed logistical operations, including concept and strategy development, media outreach, and communication, for all internal and external meetings and events ranging in size from 10 to 500+ participants. – Promoted twice throughout three-year time period– Nominated to assist in the development of Brookings-wide “meetings and events” best practices that remain in place today– Built and maintained relationships with high-profile political guests, enhancing the Center’s… Show more Directed logistical operations, including concept and strategy development, media outreach, and communication, for all internal and external meetings and events ranging in size from 10 to 500+ participants. – Promoted twice throughout three-year time period– Nominated to assist in the development of Brookings-wide “meetings and events” best practices that remain in place today– Built and maintained relationships with high-profile political guests, enhancing the Center’s reputation for world-class research and dialogue– Managed both full time and cross-departmental on-site event staff, varying from one to eight associates– Developed annual event budgets and managed associated expenses within $600k+ budget– Created and managed event and project timelines, ensuring milestones and outcomes were set and met, and streamlining executive-level participation and deadlines Show less

Managed public relations deliverables and communications to build successful brand awareness throughout the healthcare and benefits industry. Served as logistics and communications lead for the event coordination committee and as the lead meeting and events coordinator for the Sales & Marking team. – Developed and coordinated company-wide events, promotions and community affairs, as well as Sales & Marketing quarterly team meetings and conferences– Partnered with local nonprofit… Show more Managed public relations deliverables and communications to build successful brand awareness throughout the healthcare and benefits industry. Served as logistics and communications lead for the event coordination committee and as the lead meeting and events coordinator for the Sales & Marking team. – Developed and coordinated company-wide events, promotions and community affairs, as well as Sales & Marketing quarterly team meetings and conferences– Partnered with local nonprofit, Lowcountry Food Bank, to build $5 million capital campaign and provided public relations and event expertise– Established division-wide client communication policies and procedures, which became company-wide standards– Produced client-facing documentation for large national healthcare providers, functioning as oversight to ensure quality control and adherence to communication standards Show less

Coordinated annual week-long, division-wide conference accommodating 300+ national and international employees while piloting and managing the initial research, planning and budgeting of $375k annually, along with arranging conference logistics including hotel preparations, transportation, venue location, meal planning, seating and meeting room layouts, social activities and awards banquets. In parallel, positioned as lead documentation specialist for the Professional Services Communication… Show more Coordinated annual week-long, division-wide conference accommodating 300+ national and international employees while piloting and managing the initial research, planning and budgeting of $375k annually, along with arranging conference logistics including hotel preparations, transportation, venue location, meal planning, seating and meeting room layouts, social activities and awards banquets. In parallel, positioned as lead documentation specialist for the Professional Services Communication team, serving Blackbaud’s largest multi-million dollar projects by creating, reviewing and editing custom client-facing documentation and contracts. Show less

Provided creative event services to meet aesthetic and professional interests, including color coordination, table design, tent layout and event image, along with coordinated the distribution and delivery of products to meet customer demands on strict timelines. Responsible for building a new company web design layout and website, increasing customer satisfaction and company productivity by 15%.