At GVG Glasfaser, my role as Online Direct Marketing Manager hinges on leveraging Business Intelligence and Customer Relationship Management to optimize direct marketing campaigns. Our team has enhanced email marketing automation strategies and significantly contributed to the development of new newsletter formats, which align with our company’s diverse marketing and business objectives.My expertise in interpreting campaign results and identifying optimization opportunities is grounded in a robust foundation of Data Visualization and Inbound Marketing. With a focus on actionable insights and KPI-driven reporting, we have successfully implemented strategies that foster targeted engagement and drive growth in today's competitive digital landscape.