Lisbeth Cabrera Email & Phone Number

Orange County, California Area

• Acting CMO of personal growth/lifestyle brand• Board Member for Beyond PTSD -Organically est 7k b2c digital audience reach within 10 month -Created lead-gen processes to engage with over 4k mental health professionals• Lead brand positioning and strategic direction for innovative, neurologically-rooted creative arts therapy brand

San Juan Capistrano, Ca

Santa Ana, Ca

Irvine, Ca

Directed media relations, third-party agencies management, B2B lead generation, strategy, implementation and corporate/product-specific marketing plans.ACHIEVEMENTS: • Personally featured in high-level media placements, managed, created and delivered the narrative for high visibility media outlets, including: Forbes, KTLA, NBC, The LA Times, Wharton Business Radio.• SUS received 7+ industry awards during tenure, including Edison Nomination, Big Innovation, and Red Herring• Realized $1.1 m in sales revenue as a direct result of marketing efforts.HIGHLIGHTS• Led commercial-level decisions involving trade show strategy and creative alignment with multiple sales teams; managed subsequent annual budget of $1.1 million• Produced in-house events attended by high-level government officials, broadcast media, and members of print media. Exclusive events showcased company, strategic partners, and government officials.• Acted as a spokesperson during multiple speaking events and media interviews including 1100-person audience at largest conservation tradeshow for 2015; crafted targeted media narratives, trade show speaking submissions, and award submissions;• Designed and strategized international and domestic CSR initiatives with strategic partners, leading to water tower build in India producing clean water for 1k people, daily.• Directed digital marketing efforts, including outbound mail, social media ad, and web campaigns, resulting in increase in brand awareness and sales leads.• Designed LinkedIn lead generation campaigns resulting in 1100+ highly targeted B2B leads, resulting in over 8 enterprise-level new accounts in less than 1 year.• Produced partner marketing campaigns consisting of webinars, digital campaigns, and marcom materials.• Led creative direction of sales support materials (videos, websites, etc.) for multiple sales verticals.• Direct report into CEO.

Responsible for channel marketing, marketing communications, pr, advertising and creative services, online and offline media and events. Simultaenously trained and managed marketing team.ACHIEVEMENTS: • Successfully designed and implemented global lead generation program resulting in over 80 highly-qualified meetings to Business Development teams, in 13 weeks.• Managed outbound marketing campaigns resulting in 110 +web-generated commercial leads. • Created and implemented product marketing campaign directly resulting in an increase in sales of 20% during campaign period.HIGHLIGHTS • Implemented brand awareness initiatives, partner marketing, analyst/media relations, digital advertising, press releases, and industry events to deliver qualified leads to sales. • Directly responsible for marketing and PR support to global partners • Singlehandedly created branding and copy for new product initiatives.• Created/reported against 75+ outbound digital marketing campaigns for multiple regions and verticals. Simultaneously grew campaign distribution lists to highly-targeted group of over 6k industry players.• Directed agencies in developing clear and powerful corporate and product messaging.• Published press releases, secured editorial opportunities, and managed advertising relations. • Responsible for overall planning of all global industry events (trade shows) and business development initiatives to deliver qualified leads to feed the sales pipeline.• Managed delivery of 200-page competitive analysis detailing industry trends, competitive landscape, and positioning.

Foothill Ranch

Managed commercial accounts for seven countries (Ecuador, Fiji, Vanatau, Samoa, Tonga, Papua New Guinea, the Cook Islands), totalling an average of $6.5M monthly volume.ACHIEVEMENTS: • Stepped outside regular job requirements to lead the upgrade and promotion of underutilized software, directly resulting in a by 4% growth of commercial international sales revenue across seven countries in 2012HIGHLIGHTS• Strategically led international channel partners to develop marketing and product roadmaps for all key geographies. Interfaced with on-the-ground senior staff, daily.• Created social media marketing presence and campaigns resulting in improved corporate positioning and over 100 commercial leads to business development groups.• Championed quarter-long bilingual Colombian research leading to strategic analysis of prepaid mobile market and suggested go-to-market model.

Offered management and support of products within Oceania region, including direct top-up platform in six countries.ACHIEVEMENTS: • Served as company and mobile money expert resulting in over 40 different leads to BD team. • Reported growth from of new traffic to website of 5.73% as a direct result of marketing efforts. HIGHLIGHTS• Contributed to business models and positioning of mobile wallet• Led commercial-level decisions involving vision and strategy regarding mobile money based on research • Designed targeted research in regards to varying unbanked and underserved consumer needs in global markets and competitive analysis, leading to consultation regarding features necessary for each respective market.

Laguna Niguel, Ca

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