Lisbeth Cabrera Email & Phone Number

Orange County, California Area

• Acting CMO of personal growth/lifestyle brand
• Board Member for Beyond PTSD -Organically est 7k b2c digital audience reach within 10 month -Created lead-gen processes to engage with over 4k mental health professionals
• Lead brand positioning and strategic direction for innovative, neurologically-rooted creative arts therapy brand

San Juan Capistrano, CA

Santa Ana, CA

Irvine, CA

• Directed media relations, third-party agencies management, B2B lead generation, strategy, implementation and corporate/product-specific marketing plans.ACHIEVEMENTS:
• Personally featured in high-level media placements, managed, created and delivered the narrative for high visibility media outlets, including: Forbes, KTLA, NBC, The LA Times, Wharton Business Radio.
• SUS received 7+ industry awards during tenure, including Edison Nomination, Big Innovation, and Red Herring
• Realized $1.1 m in sales revenue as a direct result of marketing efforts.HIGHLIGHTS
• Led commercial-level decisions involving trade show strategy and creative alignment with multiple sales teams; managed subsequent annual budget of $1.1 million
• Produced in-house events attended by high-level government officials, broadcast media, and members of print media. Exclusive events showcased company, strategic partners, and government officials.

• Responsible for channel marketing, marketing communications, pr, advertising and creative services, online and offline media and events. Simultaenously trained and managed marketing team.ACHIEVEMENTS:
• Successfully designed and implemented global lead generation program resulting in over 80 highly-qualified meetings to Business Development teams, in 13 weeks.
• Managed outbound marketing campaigns resulting in 110 +web-generated commercial leads.
• Created and implemented product marketing campaign directly resulting in an increase in sales of 20% during campaign period.HIGHLIGHTS
• Implemented brand awareness initiatives, partner marketing, analyst/media relations, digital advertising, press releases, and industry events to deliver qualified leads to sales.
• Directly responsible for marketing and PR support to global partners

Foothill Ranch

• Managed commercial accounts for seven countries (Ecuador, Fiji, Vanatau, Samoa, Tonga, Papua New Guinea, the Cook Islands), totalling an average of $6.5M monthly volume.ACHIEVEMENTS:
• Stepped outside regular job requirements to lead the upgrade and promotion of underutilized software, directly resulting in a by 4% growth of commercial international sales revenue across seven countries in.
• Strategically led international channel partners to develop marketing and product roadmaps for all key geographies. Interfaced with on-the-ground senior staff, daily.
• Created social media marketing presence and campaigns resulting in improved corporate positioning and over 100 commercial leads to business development groups.
• Championed quarter-long bilingual Colombian research leading to strategic analysis of prepaid mobile market and suggested go-to-market model.

• Offered management and support of products within Oceania region, including direct top-up platform in six countries.ACHIEVEMENTS:
• Served as company and mobile money expert resulting in over 40 different leads to BD team.
• Reported growth from of new traffic to website of 5.73% as a direct result of marketing efforts. HIGHLIGHTS
• Contributed to business models and positioning of mobile wallet
• Led commercial-level decisions involving vision and strategy regarding mobile money based on research
• Designed targeted research in regards to varying unbanked and underserved consumer needs in global markets and competitive analysis, leading to consultation regarding features necessary for each respective market.

Laguna Niguel, CA

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