Distinguished marketing and communications professional with over 20 years of proven experience in brand management, business development, and marketing. Well-versed in monitoring, managing, and implementing strategies to promote and improve marketing efforts and boost sales. Expert leader and communicator; skilled at cultivating solid relationships with partners and clients and building consensus across multiple organisational levels. Language proficiency Spanish (Native language), English (fluent), and French. In 2014, I founded Foster Newton, a wine agency based in Mendoza, Argentina, specialising in the wine industry. Our clients included renowned wineries such as Susana Balbo Wines, Bodega del Fin del Mundo, Trivento, Viña Las Perdices, Cadus Wines, Finca Sophenia, Finca El Origen, and Malma Wines.In July 2017, I developed an innovative proposal for wine enthusiasts eager for new options: an entirely different approach in terms of formats, channels, branding and communication strategies.Together with Foster Newton team, we created “Hollywood”, a 3-litre bag-in-box Malbec-Syrah made with grapes sourced from my family's vineyard in Santa Rosa, Mendoza. Following a catchy guerrilla marketing strategy and online engagement, it has attracted (as it was intended) followers with a preference for tasty, relaxed wines who wish to keep their quality standards high. We have produced and sold 10,000 BIBs so far.I worked as a Marketing and Communication Manager for Wines of Argentina from 2008 to 2012. In this position, I created Malbec World Day (an event celebrated in more than 90 cities around the world) and implemented the institution's new branding strategy and social media strategy, among other relevant projects.Prior to that, I worked in the Marketing Department and as a freelance consultant for Antucura and O. Fournier, among other wineries.In the academic field, I hold a degree in Communication and Advertising and a Master of Science degree in Marketing from the Swiss Business School. I am a regular speaker on seminars, conferences and classes in universities such as Universidad Nacional de Cuyo, Juan Agustín Maza University, Universidad del Aconcagua, ADEN Business School, and Kansas University, among others.