Lise Hansen Email & Phone Number

Minneapolis, MN, US

Noida, Uttar Pradesh, IN

Develop Content Strategy service offerings and support sales efforts. Work on client-assigned projects and serve in an Account Management capacity on larger programs. Resource projects and lead a team of content strategists.

Noida, Uttar Pradesh, IN

Design process improvements based on SAFe principles intended to help build architecture runway and introduce Lean UX practices into the program. Drive ongoing process adoption and accountability.

Noida, Uttar Pradesh, IN

-- Public website migration and customer portal redesign -- Led UX and content efforts for multiple projects, which involved working across product, business, design, and development teams to get alignment on priorities, objectives, and scope. Activities included UX flows, wireframes, content inventories, personas, user research, site architecture, content.

Noida, Uttar Pradesh, IN

-- Salesforce Service Cloud Patient Services platform --To help this company plan its migration to Salesforce Lightning, I gathered front-line agent insights and used prototyping to improve agent satisfaction and productivity. Recommendations for form redesign, work queue management, and cross-team handoffs aimed to reduce time spent on key tasks up to 30%.

Noida, Uttar Pradesh, IN

-- Web ecosystem consolidation -- Led UX, content strategy, and product taxonomy work to help this company fold 12+ regional and product brand sites into a single web property and create its first combined product portfolio. The resulting site drove a 120% increase in search traffic, 30% increase in leads, and 80% increase in leads converting to.

Minneapolis, MN, US

Wayzata, Minnesota, US

• Oversee Cargill’s global ecosystem of business, product, country, and corporate websites to ensure they support key stakeholders and reflect its brand and marketing strategies.
• Refreshed Cargill.com's strategy to deliver a web experience that balances Cargill’s corporate expectations with the commercial objective to improve customer information-gathering and lead generation.
• Led redesign of Cargill.com, relevant activities include: -- Revised site architecture to integrate 7 separate business websites into Cargill.com. Created wireframes and user experience flow diagrams to support the.
• Created Enterprise Social strategy culminating in the ongoing success of Cargill’s 30,000+ member Yammer social network.
• Founding member of Cargill’s Social Media Governance Council. On behalf of council, set global social media policy and led cross-functional team to expand employee access to social networking.
• Directed team’s work to evolve Corporate Intranet to Digital Workplace and re-platform on SharePoint Online.

Wayzata, Minnesota, US

• Manage Cargill.com and Cargill’s network of 35 country corporate websites.
• Develop strategy, wireframes, and project plans for executing corporate and business-level digital initiatives; manage digital projects.
• Create digital brand guidelines for web and mobile, SEO best practices, and process tools to help business marketers accomplish their digital objectives. Brief their agencies.
• Developed company-wide intranet framework of branded SharePoint templates and processes to help business create their own intranets with consistent user experience.
• Led cross-functional team that created company’s first universal corporate intranet on SharePoint 2007, including project management, user experience and business requirements, IT collaboration, launch communications.
• Launched and managed Cargill’s Twitter account.

Wayzata, Minnesota, US

• Responsible for daily management of Cargill.com.
• Developed Cargill’s first global web strategy.
• Built content management template framework and website toolkit to efficiently build local websites that consistently reflect Cargill’s brand and deliver a quality user experience.
• Started multi-year effort with global colleagues to build country-based corporate sites in key geographies.
• Developed website inquiry routing and response process for approximately 18,000 inquiries annually.
• Managed small team of web producers.

Minneapolis, MN, US

• (formerly Yamamoto Moss)
• Oversaw all digital work done on behalf of clients, including websites and email marketing.
• Developed web strategies and created integrated user experience strategies that connected offline and online experiences.
• Used ethnographic research and usability testing to map customer experiences, uncover insights, develop personas, and measure effectiveness.
• Designed research plans, recruitment screeners, facilitation guides, and workshop materials in support of user research efforts.
• Built and managed team of UX architects, content strategists. front-end developers and freelance specialists.

Minneapolis, MN, US

• (formerly Yamamoto Moss)
• Built and led a team of information architects and content strategists.
• Prepared proposals and estimates for web projects in response to RFPs
• Led client presentations both for new business and to current projects.
• Developed website strategies, site maps, wireframes, prototypes and content plans for clients.
• Worked with creative teams and technical teams to implement.

Minneapolis, MN, US

• (formerly Yamamoto Moss)
• Developed website strategies, site maps, wireframes, prototypes and content plans for clients.
• Collaborated with creative and technical teams to implement projects.
• Conducted usability testing of print and digital projects.
• Sample clients included Royal Caribbean International, Celebrity Cruises, United Defense

Minneapolis And St. Paul, Minnesota, US

Developed and taught Master Internet Volunteer program designed to teach community members how to use the Internet in exchange for volunteering their time to help others. Created websites in support of UMN-Extension's education efforts as well as basic computer skills training.

Ms, Rhetoric, Scientific And Technical Communication

Ba, Biology, Zoology Emphasis; Technical Communication