Lise Hudson Email & Phone Number

Austin, Texas, United States

-Lead and manage Sales, Programming, Marketing, and Promotions Departments with a staff of 50+,-Successfully implementing change management and strategic initiatives to improve underperforming broadcasting groups, achieving measurable improvements.-Secured flagship station status as the University of Texas Athletics' broadcast partner, through negotiation of a multi-year agreement.-Secured multi-year music festival agreements with the City of Hutto and City of Buda.-Successfully spearheaded the implementation of the groundbreaking "Buy a Box" fundraiser for the Central Texas Food Bank, achieving remarkable results by generating over $570K in donations.-Created and produced the annual KOKEFEST Music Festival, managing all facets of logistics, operations, artist contracts, promotions, marketing, permits, security, police coordination, and sales. -Established media partnerships for various non-profit organizations, including the Salvation Army, Blue Santa and Central Texas Food Bank.-Played a pivotal role in driving fundraising, awareness, and support for Amplify I Live I Give Here through impactful PSA campaigns and on-air talent engagement. -Oversaw impactful PSA campaigns Neighborhood Longhorns, City of Austin Health Code, Meals on Wheels, Burke Center for Youth, Rodeo Austin, NFL Alumni Association, Taylor Rodeo, Wounded Warriors, HAAM, SIMS, Hi How Are You? Day, and Multiple Sclerosis Pro Player Association.

Austin, Texas

-Provided advisory services to non-profit and for profit organizations, offering valuable insights and guidance.-Facilitated reorganization initiatives for privately owned businesses, streamlining operations and optimizing efficiency.-Developed strategic marketing and growth plans, driving organizational expansion and success.-Conducted cost and organizational evaluations, identifying areas for improvement and implementing necessary changes.-Led recruitment efforts for key management positions, ensuring the acquisition of top talent.

-Achieved a 1,000% increase in gross revenue over a four-year period through sales and marketing expertise and revenue-focused strategies.-Led a geographically distributed team of 20 sales leaders while reducing costs and increasing overall profitability.-Created and executed strategic marketing initiatives that generated a 91% ROI between two years-Provided executive leadership for online product and sales integration across 28 television stations and 300 account executives resulting in 17% additional revenue.-Member of executive team that coordinated acquisition efforts culminating when LIN Media (NYSE: TVL) purchased RMM.

-Negotiated talent and broadcast contracts with prestigious organizations, including The University of Texas, The Dallas Cowboys, and The Houston Astros.-Managed the hiring process and negotiations for radio talent, ensuring the acquisition of skilled and impactful professionals.-Developed and executed sponsorship and major event promotions, driving successful partnerships and enhancing brand visibility.-Successfully restructured a team of over 60 sales and management staff, optimizing performance and productivity.

-Achieved top-performing status as an account executive, consistently exceeding sales targets and driving revenue growth.-Promoted to sports marketing director, successfully managing sales and marketing initiatives for sports projects, resulting in increased revenue and market share.-Further promoted to general sales manager of a new format, leading to significant revenue and market share growth.