Lisel Elaine Thomas Email & Phone Number

Mumbai Metropolitan Region

Australia

- Respond to customer queries in a timely and accurate way, via email and social media - Identify customer needs and help customers- Update our internal databases with information about technical issues and useful discussions with customers- Monitor customer complaints on social media and reach out to provide assistance- Follow up with customers to ensure their technical issues are resolved- Gather customer feedback and share with our Product, Sales and Marketing teams

Cork, County Cork, Ireland

• Conducted academic research and proposed a framework to build a minimum viable product suggesting the best no codesolution.• Developed a design science approach to test if the minimum viable product has a potential market.• Interviewed the potential market to include feedback provided by them for future iterations the minimum viable product.

Mumbai Metropolitan Region

Way2Sports is a sports analytics organisations that helps achieve one's sports objectives with the help of analytics. - Created and implemented comprehensive social media marketing campaigns which led to an increase in brand presence- Built social media content buckets that helped increase lead generation - Collaborated with senior managers, executives, and partners to define and establish corporate brand identity- Planned and executed below-the-line marketing campaigns for on-ground events resulting in an increase in brand awareness - Organised creative sports events in schools to generate more business and create brand awareness- Collaborated with cross-functional teams, including sales, product development and design to align marketing efforts with overall business objectives- Wrote clear marketing copies for the website to help promote the products/services that the business was offering

Mumbai Metropolitan Region

BLASTECH is a partnership firm in the field of Surface Preparation.- Analyzed web traffic metrics, customer data and user behavior to developed cost-effective digital strategies and increase lead generation - Performed comprehensive content audits to meticulously identify gaps and redundancies in website content, subsequently employing strategic measures to rectify deficiencies. This resulted in a boost in website presence, effectively enhancing overall online visibility and engagement - Monitored key performance metrics encompassing SEO/SEM, marketing, and sales to proactively anticipate emerging trends and derive actionable insights for optimizing strategies - Leveraged a data-driven approach where precise recommendations were formulated, enabling informed decision-making that increased the overall performance- Developed and maintained a dynamic website that remained current with the latest trends in the surface preparation industry

Mumbai, Maharashtra, India

- Conducted a comprehensive analysis of the website’s structure and content to identify areas of improvement - Analyzed website traffic data and metrics to identify trends and patterns in the website visitors - Conducted market research to understand the behaviour of the organization’s target audience indept - Rebranded and redesigned the website using WIX based on the research that was conducted to implement best SEO practises which boosted the website visibility - Developed a comprehensive branding strategy that focused on the organization’s online presence - Ran an ad campaign called the joy of giving - 12 days of Christmas showcasing one child’s story whose life had been transformed due to the NGO - Created a year round calendar which consisted of different branding initiatives, social media campaigns and online advertising to enhance the organization’s brand recognition

Mumbai Metropolitan Region

- Managed social media channels for all brands including BigRock, Bluehost India, HostGator India, ResellerClub and LogicBoxes - Developed and executed social media content publishing calendars, ensuring consistent brand messaging and engaging content was published - Conducted competitive research to identify industry best practices and trends, leveraging them to enhance social media strategies - Monitored and analyzed social media performance metrics to identify opportunities for optimization and improvement - Developed and implemented promotional campaigns on social media channels to generate excitement and drive customer participation - Successfully increased YoY traffic from social media channels - Managed and maintained brand identity on forums, review sites, blog listings, and all social channels through online reputation management (ORM) practices - Created a monthly report on the sentiments of users with regards to the brand’s reputation- Helped the customer support team become more efficient by assisting them in responding to tickets faster - Reported different issues and suggestions to senior management that led to changes and fixes being made in the products and services, bridging the gap between customer expectations and product development

Mumbai Area, India

Worked with the recruitment team on various aspects of data management and research.

Master'S Degree, Information Systems For Business Performance, First Class Honours

Bachelor Of Management Studies, Marketing