Lisette Arsuaga is the Co-CEO of DMI Consulting, which she founded in partnership with Gilbert Dávila in 2010. As the co-founder and head strategist for DMI, Lisette has provided strategic guidance for companies including: McDonald’s, P&G, AB, Kimberly-Clark, Kellogg, Proactiv, Gatorade, Dunkin’, Marriott Hotels, Lilly, Feeding America, USAA, Aetna Insurance, Ulta Beauty, SeaWorld, Synchrony Insurance, among others. She is also the co-founder and board member for the ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM), bringing together 220+ corporations, agencies, media/research companies and trade associations to address challenges in the Multicultural media, advertising and marketing space today. She is also the Co-Architect and Partner of Oppside, a research company that launched CIIM, to measure the impact of culture in ads and programs, the DEI Accelerator to measure the importance of DEI in corporate creative efforts, as well as the Diverse Media Accelerator, to measure the impact of ads in diverse media platforms.Before founding AIMM, Lisette spent over 20 years heading strategy, communications and venture philanthropy efforts for companies and national organizations throughout the country. She created strategic alliances and programs with media/communication companies (i.e. Harpo Entertainment, Time Inc., Warner Bros. Pictures); government entities (FBI, the White House, ICE, and others) and celebrities to effectively reach diverse groups in a culturally relevant way. Lisette has been a speaker at CES, Cannes Lions International Festival of Creativity, the ANA’s Multicultural and Diversity Conference, AdWeek, the ANA’s CMO Council at the Masters Conference, colleges and universities, as well as the Hispanic Leadership Summit at the United Nations. She has been part of the Multicultural Advisory Board for Google and Warner Bros.