Lisette De Jong-Schoots Email & Phone Number

Joure, Fr, Nl

Netherlands

Responsible for the digital marketing strategy and all digital marketing campaigns for Europe and APMENA. Managing a team of marketing experts to run the campaigns on online marketing channels.Working in close collaboration with the content team, Valtech's industry thought leaders, local marketing and sales teams, the website team and MarTech to realise the optimal user journey and provide the campaign team with all the input needed to run successful marketing campaigns.Together with them, I’m involved in…- What content to create- Strategic & tactical marketing plan creation for the different industries in Europe- (Re)defining target audiences

Amsterdam Area

Responsible for the paid marketing strategy and tactics and email tactics as well as its execution done by the advertising specialists for Valtech's Global Marketing team.This included:- Creation of ad content together with the content team- Defining a strategy together with the content strategist- Reporting on results and ensuring continuous improvement.

Amsterdam Area

Responsible for the marketing strategy, tactics and operations for clients ranging from chemical manufacturers to retail companies. Paid social channels included LinkedIn, Facebook and Instagram, TikTok and Spotify. Involved in pitches for digital marketing services and coaching junior advertisers on their projects.Next to client work, I was involved in the following projects for Valtech internally:- Part of the social team for Valtech's Instagram account, where I was responsible for the planning and hosting the meetings- Advising and supporting HR with paid recruitment campaigns- Campaign Content Strategist for Valtech's own global marketing team- Donating 1% of my time to voluntary work via Stichting De Nieuwe Gevers

Lemmer, Friesland, Netherlands

Skipperland launched a new website early 2022 and needed help taking the website to the next level and promoting it to their existing and new customers. I helped them getting the products online, improving the website experience, updating their Instagram account, creating a Company Page on LinkedIn, giving UX and marketing advice, and running some online advertising campaigns.

Amsterdam, North Holland, Netherlands

Adding sexy to sustainability.Can swimwear be sexy, sustainable, and functional for surfing at the same time? The answer is yes! Shake Your Wave is a swimwear & surfwear brand that brings out your sexy stylish side while you practise your favourite sport on the water.For surfers, kitesurfers, windsurfers, stand up paddlers, swimmers and all other beach lovers.

Creating AI solutions for sustainable futures. As Innovation Booster I was responsible for the branding & marketing strategy as well as content management of Sobolt and its subbrands. This included website upgrades, organic and paid marketing on LinkedIn and Twitter, SEO, SEA, and newsletters.

Amsterdam En Omgeving, Nederland

With its specialisation in digital marketing campaigns for non-profit organisations, I have worked for a wide variety of clients during my time at Jalt. From Amnesty International Netherlands & Australia, Plan International and WOMEN Inc creating a fairer world, to Pink Ribbon fighting against breast cancer and Wakker Dier improving the welfare of animals. Most campaigns were conversion driven, namely to raise funds for these non-profit organisations. As such, I have gained a lot of experience in lead generation campaigns. When available, I optimised the campaign based on the ROI derived from the realised donation amount (either online or via telemarketing). Other examples of campaigns are conversion campaigns optimised for webshop sales, brand awareness campaigns and full funnel campaigns.Channels included Facebook, Instagram, Twitter, Snapchat, YouTube, Google Search (including Google Grants), Google Display, and Bing. Furthermore, I have set up, executed and reported multiple test plans to optimise marketing campaigns as well as landing pages.Activities included, but not limited to:- Advice: type of campaign/proposition, goal expectations, ad creation and targeting, landing page (UX & CRO)- Setup: campaigns, ads, tests (for ad and landing page optimisation), conversion measurements- Reporting: creating (custom) dashboards, final reports, year plans- Mentoring junior advertising specialists

Amsterdam Area, Netherlands

The programme consists of departmental rotations (including franchise, multibrand stores, and e-commerce), in which I perform(ed) several functions, such as area management, (visual) merchandise management, sales, reporting, among others. Next to this, I work on different assignments at each rotation, ranging from project management to individually performed tasks (i.e. mystery shopping, analyses of in-store promotions, market research).

Adept Events organises seminars, workshops and conferences on a wide variety of IT-related topics such as data management and software engineering. Activities include:1. Financial accounting: creating invoices (using the web application Exact Online)2. Marketing: updating Twitter, LinkedIn and Facebook profiles, creating marketing campaigns on social media and Google Adwords, editing and publishing video interviews and promotional videos on YouTube and news platforms, translations to Dutch and English and final checks of printed material such as leaflets and roll-up banners3. Updating, translating and managing the website Adeptevents.nl for upcoming events and news, as well as its conference’s website dwbisummit.com and the news portals BI-Platform.nl and Release.nl4. Hostess at events: working at administration and acting as main contact person for the attendees, speakers, vendors, and host location during the event

BI-Platform is THE independent portal on Business Intelligence, Data Warehousing, Data Management and Big Data in The Netherlands. Therefore it is the starting point for anyone who works with the collection, investigation, analyzing and presentation of Business and management information and who wants to stay up-to-date on the newest developments. Activities included: publishing news, visiting conferences, interviewing spokesmen of companies, creating and sending weekly newsletters, managing and updating the websites, editing and publishing video interviews.

Amsterdam Area, Netherlands

Annexum is a real estate investment company with properties in the following asset groups:- Offices- Retail - Hotels- Special investmentsJob functions:- Updating the client database in Synergy and helping in the transition from Synergy to Salesforce- Filling in at the reception when necessary- Reminder calls and letters

Rotterdam Area, Netherlands

Vandebron is a utility company that provides electricity and gas in The Netherlands. It connects those individuals or organizations that sustainably generate electricity to those who make use of a utility company. For example, if a Dutch farmer generates his own electricity by use of a windmill or solar panels and generates more than he uses himself, he can sell this excess to other Dutch inhabitants through Vandebron's platform. Furthermore, for each cubicle of gas that is emitted through Vandebron, the amount of CO2 is compensated by means of Gold Standard's CO2-compensation programmes taking place throughout the world.Job activities:Together with one or two colleagues, I worked at biological food markets, supermarkets and other locations to promote Vandebron's services and sign subscription contracts. I was promoted already after two days, earlier than the normal procedure due to a relatively high number of subscriptions sold.

Amsterdam

Supporting the Marketing team of Tommy Hilfiger and Calvin Klein in their day-to-day activities, but also in the organization of events. Main activities/projects included:- Helping organizing the Dutch Media Day for the Fall/Winter 2015- Creating a PR database, internal newsletters and competitive region reports- Checking and providing wholesale clients with the right visuals and logos and creating newsletters and wholesale banners

Amsterdam Area, Netherlands

Main activities:- Preparation of in-store and online activities- Planning and evaluation of promoters- Checking invoices and budget planning- Communicating and checking activities with sales force- Organization of internal events and meetings... And many other activities.

Rotterdam Area, Netherlands

Helping a group of high school pupils in planning, making their homework and studying and responsible for keeping order in the classroom, as well as one-on-one tutoring for a specific subject, such as economics, mathematics, management & organisation, or languages.

Master Of Science (Msc), Marketing/Marketing Management, General, 8.4

Activities and Societies: Elected for study trip to Rio de Janeiro. One-year master program.

Bachelor Of Business Administration (Bba), Business Administration And Management, General, Cum Laude

Activities and Societies: Erasmus Honours Programme 2013

Erasmus Honours Programme, Honours Programme

Vwo, Vwo

Bachelor Of Business Administration (B.B.A.), Business Administration And Management, General, A / Gpa = 4.0

Subjects: - New Product Development and Branding - Marketing Research - Introduction to Psychology - Managing a Small Business.