Lisha L. Email & Phone Number

United States

United States

中国 上海市

- Provided insights of High-Tech industry by analyzing sales data, tracking KPIs, and managing the sales pipeline.- Analyzed performance data for business planning and growth, collaborating with cross-functional teams.- Formulated and tracked sales goals, ensuring achievement through phase-wise target breakdown and comprehensive planning.- Managed B-end customer CRM, optimizing business direction and marketing content through touchpoint analysis.

中国 重庆市

- Led regional marketing and operations, devising comprehensive plans covering media promotion, social media management, and user activity planning.- Orchestrated customer visits, online/offline events, overseeing the entire event process. Conducted post-event analysis and customer tracking to drive sales conversions.

中国 重庆市

- Developed annual content communication strategy and plans, including integrated marketing campaigns for new product launches.- Led the creative development and production of advertising commercials and TVCs.- Managed planning and execution of online live events, overseeing brand-owned channel live operations, and formulating marketing plans around the live broadcast format.- Guided product trends and co-created insights: Regularly communicated with the industry, sharing insights into automotive trends, customer preferences, and competitor insights.

中国 重庆市

- Devised strategic communication plans for campaigns, aligning with current events and tailoring marketing events to match target customer consumption scenarios.- Led integrated marketing promotions for vehicle models, identifying key product features and formulating end-to-end marketing strategies.- Oversaw and executed major automotive exhibitions globally, successfully implementing projects for events such as Beijing and Shanghai Auto Shows, Geneva Motor Show, Frankfurt Motor Show, and CES.- Coordinated the planning of various marketing activities, developing comprehensive marketing plans that encompass creativity and communication strategies. Successfully drove event traffic and product popularity through multidimensional and multichannel marketing.