Sharon Li Email & Phone Number

Chicago, Illinois, United States

• Assist in the development and execution of client-specific marketing campaigns across streaming (Hulu and Disney+), linear (ABC, Freeform, and FX), and digital (Instagram, TikTok, Facebook, YouTube Shorts) by working with a cross-functional team across sales, creative, legal, research, programming, and finance from pre-sale to post-sale • Develop strategies to align with client brand messaging and measure efficacy against key performance indicators (KPIs)• Consult on 100+ RFPs to… Show more • Assist in the development and execution of client-specific marketing campaigns across streaming (Hulu and Disney+), linear (ABC, Freeform, and FX), and digital (Instagram, TikTok, Facebook, YouTube Shorts) by working with a cross-functional team across sales, creative, legal, research, programming, and finance from pre-sale to post-sale • Develop strategies to align with client brand messaging and measure efficacy against key performance indicators (KPIs)• Consult on 100+ RFPs to align clients’ marketing strategy to Disney’s creative solutions to drive $20 million in revenue • Build go-to-market presentations and case studies to highlight business successes through consumer insights and research• Create and maintain organization systems for 50+ person department & provide recommendations on artificial intelligence (AI) tools, social media trends, and competitive marketplace to executive leadership • Strategize in brainstorms with marketing and production teams to align on creative messaging and brand/show priorities Teams: ABC Specials, Jimmy Kimmel Live!, and Brand Initiatives for Hulu/Disney+/Freeform/FX (CPG, performance marketing, retail, and restaurant categories)Notable projects: Oscars, Emmys, New Year’s Rockin’ Eve, Huluween, Huludays, Freeform's 25 Days of Christmas, and Freeform's 31 Nights of Halloween Show less

New York, New York, United States

• Created monthly and quarterly PowerPoint presentations to highlight key user metrics for an internal research report portal• Coded 350+ episodes weekly for Bravo and Universal Kids to ensure the accuracy of Nielsen ratings for data measurement• Linked daily VOD assets for NBC Broadcast & Peacock using Nielsen Content Link and conducted lineup checks using myEVNTS

New York, New York, United States

• Compiled 100+ clip packets and roundups for late night shows (Saturday Night Live, The Tonight Show Starring Jimmy Fallon, and Late Night with Seth Meyers) and specials (Macy's Thanksgiving Day Parade and Christmas in Rockefeller Center)• Conducted daily competitive research reports on late night shows and crafted targeted distribution lists for press releases

Chicago, Illinois, United States

• Crafted 20 target lists and competitive analyses reports by conducting research that shapes integrated marketing strategies• Designed 25 proactive decks for news, daytime, unscripted, and specials content by copywriting and implementing research data• Tracked paid and earned social media for ad campaigns and edited 50+ brand integrations in iMovie to deliver to clients• Presented to 250+ Disney Advertising organization regarding streaming industry landscape by providing… Show more • Crafted 20 target lists and competitive analyses reports by conducting research that shapes integrated marketing strategies• Designed 25 proactive decks for news, daytime, unscripted, and specials content by copywriting and implementing research data• Tracked paid and earned social media for ad campaigns and edited 50+ brand integrations in iMovie to deliver to clients• Presented to 250+ Disney Advertising organization regarding streaming industry landscape by providing recommendations for Disney+ and conducting a competitive analysis of Netflix • Supported the development and execution of in-show integrations, product placements, brand partnerships, and custom content Show less

New York, United States

• One of 40 fellows selected out of 1500+ applicants to gain a comprehensive view of the media industry through learning from leaders in business, entertainment, media, and advertising/marketing, from companies like Google, Disney, NBCUniversal, Warner Bros. Discovery, Paramount, and Netflix

New York, New York, United States

• Wrote fortune cookie fortunes that reached 92% of the U.S. population and crafted social copywriting on Twitter• Built target-right media lists and spearheaded coverage monitoring and tracking which drove publicity target measurement• Conducted social listening by tracking consumer feedback on social media and monitoring the sentiments

Chicago, Illinois, United States

• Analyzed and researched insurance industry statistics and trends to compile data to propose a categorization system for C-suite executives• Managed key relationships with new business and renewal accounts across marketing, underwriting, and risk management teams

Chicago, Illinois, United States

• Collaborated with area supervisors and gate agents to maximize productivity and improve customer satisfaction scores • Assisted customers with travel concerns by providing excellent customer service at Chicago O'Hare International Airport

Bachelor Of Science - Bs, Media, Culture, And Communication & Psychology

University Honors Scholar; Vice President of Marketing for The Women's Network; Communications Director for Future Fashion Group; Vice.

High School Diploma