Executive Account Services Director
Eou-Mrm Marketing De Relacionamento
São Paulo Area, Brazil
Main responsibilities include: Structure the team composed by 6 different groups, with more than 30 people in RJ and SP, ensuring the unicity of process and guaranteeing sharing experiences between all groups. Lead the strategic view on client’s business, guiding the agency team in the development of the most profitable solutions to reach the stablished objectives for each client, based on multidisciplinary deliveries. Develop and sustain relations between technical teams – planning, creative, media, TI, BI and operational production – and Account Services team, guaranteeing that all teams in the agency are focused on getting the better results, both for clients and agency businesses. Maintain and nourish relationships with key executives on the 18 existing clients, such as Santander, GPA, Monsanto, Whirlpool, Cisco, MAN, Pernod Ricard, BASF among others. All leader brands on their segments. Main projects: for Whirlpool I lead the team that redefined Ecohouse positioning, from a product point of view to a service point of view. The new vision made us redefine all points of contact - improving original acquistion strategy, using digital midia, search, display and affiliates - and defining new grids e policies to mantain the relationship with subscribers using CRM and social midia to get connected. For Pernod Ricard I lead the team that developed the relationship program based on the concept Raise the Bar that was embeded on their ecommerce platform, building relations based on relevant content generation, which was delivered in a totally personalized way according the consumer`s behavior on the internet.For GPA (Pão de Açúçar e Extra) we built the launch strategy for Meu Desconto app, a completely new way to use discounts that uses transaction history to define the offers. The communication strategy was totally digital based using digital and social midia and CRM channels.
