I’ve spent more than 15 years growing successful businesses. Over this time, I’ve realized that I am seeing the same pattern of unconscious marketing decisions, made by us, our competitors, and other businesses. There is a famous advertising agency watercooler joke that goes like this: “Half the money I spend on advertising is wasted. The trouble is, I don't know which half.” John Wanamaker said this early in the twentieth century—long before the Internet became the largest advertising vehicle. Why are we still laughing at this joke today? My team and I are waging a holy war against imprecise marketing. Many innovative marketing solutions sold today are in fact old-school offline marketing wrapped in trendy techy buzzwords, as though big data, programmatic buying, and machine learning have yet to be invented. Our company, Influ2, was founded with the purpose of making marketing accountable and super-efficient building up on recent developments in machine learning and behavioral targeting.Influ2 is machine learning-powered advertising platform that targets the unreachables: C-suite executives, investors, journalists, and analysts. Our job is to make customers and investors call you, so you’d be prepared before you start using Influ2.If you love your current marketing strategy, carry on; we will wait. But if you’re tired of trying to reach your scarce target audience via imprecise traditional marketing, don't hesitate to reach out to me.