Lis Ivany Email & Phone Number

Wymondham, Gb

Working with the Economic Development and Comms Team to promote Small Business Saturday in Ipswich. Connecting with independent businesses to encourage engagement and begin developing a suite of small business profiles; developing am organic and paid social campaign to profile independent businesses in Ipswich and drive footfall; commissioning photography; working with key tourism, business and cultural partners.

Working with the Festival Director, Festival Producer and other key team members and contractors; continuing work with the Festival for 2025. • Developed a Marketing and Audience Development Strategy, and associated Marketing Plan, for the 2024 Festival with a clear set of targets and KPIs to measure success.• Oversaw the implementation of the Marketing Plan, working closely with the Festival Team and Marketing Delivery Freelancer to monitor activity in the lead up to and throughout the Festival.• Led on email marketing, introducing a more planned approach, segmentation and more diverse content.• Commissioned analysis of existing audiences and implemented ongoing audience research.• Achieved a 10% increase in Box Office income and increased ticket and booker numbers. • Reframed the organisation’s Under 30s ticket offer to achieve significant increase in take up (152 vs less than 10 tickets sold each year).• Evaluated the full marketing campaign and incorporated recommendations into an updated plan for 2025.

• Development of a digital content strategy to significantly improve reach and engagement figures across social media channels and email. • Working with Visit East of England to develop and improve website content and user experience.• Commissioned an aggregated data dashboard through The Audience Agency to inform success in reaching target audiences across specific areas and segments, and gain new insight into potential targets.• Working collaboratively with cultural and tourism organisations across Norfolk and Suffolk to promote the region’s cultural offer to regional and national audiences.• Reporting to a consortium of senior marketing staff; Board of Directors; Arts Leads for Norfolk and Suffolk councils.

Worked with the Communications and Learning & Participation Teams at NCW to support the launch of their new visitor offer, developed with a National Lottery Heritage Fund grant.• Developed a visual identity to be used across social channels over the summer, created and posted content across Instagram and Facebook.• Worked in partnership with VisitNorwich to promote the campaign across their social channels and website. • Delivered an advocacy event for VisitNorwich, Norwich City Hosts and Cultural Partners across Norwich to introduce the new visitor experience, subsequently securing social media and email coverage from 15 cultural and tourism partners.• Delivered a Meta Advertising campaign with exceptional CTR and CPC results and achieved double the average reach and engagement on Facebook.• Achieved weekly visitor numbers of up to 4 times higher than before the campaign started.• Fully evaluated all activity, providing a clear set of recommendations for the team to incorporate into their work.• Advised on messaging around the closure of the visitor offer during a winter break.

Norwich, England, United Kingdom

Working with this branding network organisation to help them grow and become financially sustainable. Highlights include: Articulating the organisation's key objectives; developing a three-year Business Plan with financial projections; contributing to a successful funding bid for £70k to support the next stage of growth; writing a TOR for the Steering Group; creating a framework for events programming to support quality and diversity; generating income through ticket sales and sponsorship; doubling followers / subscribers; delivering the events programme, including two conferences; formalising administrative systems and processes.

Short term contract to help with capacity over the Festival period. Specific remit for email communications, website content and contracting, briefing and liaising with photographers. Plus other elements as required to support the team.

Norwich, England, United Kingdom

Marketing lead for Norfolk Museums Service, with an objective to increase visitor engagement and attendance across ten county museums; planning and delivery of campaigns across offline and digital platforms; development of Norfolk Museum Membership scheme and customer database; implementation of new processes and systems post-COVID19; working with Norfolk County Council Corporate web team to improve NMS website; implementation of new Norwich Castle brand.

Co-opted Governor with a specific remit for Safeguarding.

Norwich, England, United Kingdom

Development of a strategic project plan for the Educational Mental Health Practitioner Course Team; regular liaison with Trainees and Clinical Supervisors to support course completion; key contact for external stakeholders including funders and service partners; evaluation and quality assurance lead.

Norwich, England, United Kingdom

Provision of senior administrative support to academic staff; management of online teaching platforms; liaising with senior staff at partner services; developing the CRM and application process for students.

Norwich, United Kingdom

Supporting the Head of Marketing & Communications across all aspects of marketing and communications for the Sainsbury Centre exhibitions and public programme. Work included production of the Spring 2019 Events brochure and Members’ Newsletter; management of social channels and paid campaigns; promoting the shop, cafes and wider visitor offer.

Led on the creation and implementation of a Communications Strategy and Audience Development Plan to generate an annual attendance of 70,000 people at the 17-day multi arts Festival (ticket sales income of up to £460k). Project managed the development of a new website for the organisation, launched in November 2017, and devised an accompanying digital advertising campaign resulting in a 100% increase in website visits.Delivered complex integrated campaigns across digital and offline channels.Managed relationships with artistic and strategic partners and supported relationships with key funders and corporate supporters.Led a team of permanent, fixed-term and casual staff.

London

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London, United Kingdom

London, United Kingdom