Lissa Duty Email & Phone Number

Dallas, Texas, Us

Rocks Digital is a digital marketing agency for small-and-medium size businesses. Their clients are businesses that need help expanding their local and digital footprint. Web development, SEO, local search and content creation are a few areas of their expertise. Their clients range from mom-and-pop shops around the corner to national brands wanting to garner attention and attract customers at the local level.Rocks Digital was created from the merging of two national events – the Local Social founded in 2013 and the DFW Rocks Social Media Conference founded in 2012. Our mission is and has always been to provide business owners, marketing, SEO, search and content professionals with the resources, information, and insights to stay on the forefront on digital marketing.Over the years, the Rocks Digital brand has morphed to meet the needs of their audience base. What was once a content site and annual conference is now a full-service digital marketing agency. They have the team, the talent and expertise to meet your business’ needs. Today Lissa Duty steers the ship as managing partner of Rocks Digital. Contact her today to learn about how they can help you expand your brand online!

Dallas, Texas, Us

The Rocks Digital mission is to provide business owners, marketing, SEO, search and content professionals with the resources, information, and insights to stay on the forefront on digital marketing. The website provides readers with relevant content on a year-round basis.Responsibilities include:• Attracting and vetting high quality industry experts to write digital marketing content year-round• Managing the publishing calendar and content for the website• Brand manager and community manager for the social media spaces• Organizing and planning the annual digital marketing conference, Rocks DigitalRocks Digital is the brainchild of Bernadette Coleman and Lissa Duty, created from the merging of two national events – the Local Social founded in 2013, organized by Bernadette and the DFW Rocks Social Media Conference founded in 2012, organized by Lissa.Save the Date for Rocks Digital, which will be hosted on June 29 & June 30 in Addison, TX. We ROCK Local, Social & Mobile!

Dallas, Tx, Us

Instructor for SMU’s Continuing and Professional Education Digital Marketing CertificateCourse: Developing & Implementing a Social Media Campaign Social media is an essential component of any branding, awareness building or marketing campaign. Designing an effective and integrated campaign and then implementing it, requires a different mindset and discipline than simply using various social media platforms to push out messages when you feel like it. To ever be able to realize an ROI for your social media efforts, your strategy needs to be grounded in analysis, integrated with other platforms and channels and implemented on time and within budget. Instructor teaches on the following focus areas in this course:• Developing your strategy: using audits, analysis and research to develop a strategy• Integrating your social media campaign with your other marketing channels• Implementing your strategy: time lines, scheduling, budgeting, working with vendors • Measuring the success of your social media campaign. • Gaining insight from your analysis of this campaign for your next one

Us

Founded LissaDuty.com, social media consulting practice in 2009 after discovering a passion for leveraging online social media platforms to brand clients and small businesses while working for a major Dallas social media / web design firm. Vast work experience over the past 20 years ranging from entrepreneurial social media consulting, customer service, marketing operations manager, office manager and executive assistant gives a hands-on “go getter” determination. Skills:• Energy and marketing talents to assist clients in growing their business and network via social networking websites, such as Facebook, LinkedIn, Twitter, Google Plus, etc. • Leverages both analytical and creative ability to keep organized, focused and achieve success for clients.• Services include private social media coaching, group social media training classes, and social media campaign design, setup and implementation.• Social Media Marketing, Blogging, Article Marketing, Video Marketing, Social Bookmarking, Press Releases.

Mckinney, Tx, Us

Originally hired in 2014 as the VP of Community Management, promoted to Brand Development Manager in 2015, and then transitioned in April 2016 to Director of Strategic Initiatives. Today, serving as the Director of Brand Marketing.As one of the company leaders, responsibilities include serving as a liaison between Advice Local’s industry partners and the CEO on corporate initiatives. Specific responsibilities include: • Spearhead corporate initiatives relating directly to local search, digital marketing, white papers, conferences, industry practices, and company best practices.• Directly work with the CEO, CMO and CPO on marketing strategy, collateral and campaigns for new product launches.• Manage the marketing and content strategy for the #QueenofLocalSEO brand from concept to publishing. • Serve as community manager on across company social media accounts. Have a social media question? Ask me.

Mckinney, Tx, Us

Originally hired in at Advice Interactive in mid 2014 as the VP of Community Management, responsibilities quickly grew to involve more than the day-to-day management of clients’ social media accounts. In April of 2015, officially moved into the capacity of Brand Development Manager, as a leader on the branding team oversight of the corporate branding and marketing initiatives for these brands: Advice Interactive Group, Local Site Submit, Rocks Digital, TryMunity and #QueenofLocalSEO brand. Specific responsibilities included: • Ensuring fluidity in the online and offline branding for print, web and social media. • Managing the content for the company properties from concept to publishing. • Serving as community manager across all company social media accounts and the voice behind the brands.

Mckinney, Tx, Us

Hired in at Advice Interactive, a digital marketing agency to grow the online brand for Advice clients, foster community development among Advice Interactive and business owners, and develop strategic relationships with other local businesses and technology groups.Responsibilities included:• Training and managing of Social Media Community Management Team• Developing of Social Media Strategies to drive interaction and continually increase engagement on social media platforms for clients• Converting clients’ followers and fans to generate website trafficAdvice Interactive is a full service digital marketing agency that focuses on Web Design, Content Strategy, SEO, PPC, and Social Media. Among its many awards, received Advice Interactive is an Inc500 Company two years running.

Dallas, Texas, Us

Prepare newsletter and update website. Assist in administering career testing materials to clients, scoring and compiling subsequent reports. Experienced in operating video equipment. Maintain extensive video and print library. Type reports, articles and book manuscripts. Work with clients in writing resumes and letters for prospective jobs. Pay employees, worked with bookkeeper on checkbook, and submit tax deposits. Post payments and generate invoices to clients monthly.

Hired by a major social media and web design firm in Dallas to manage their clients social media strategy. Responsibilities included: Writing status updates, establishing blog feeds, identifying target audience and developing Facebook Fan Pages. Included Facebook, LinkedIn and Twitter maintenance.

Bentonville, Arkansas, Us

Worked in distribution center in Terrell, TX. Transportation Coordinator responsibilities include planning meat and produce deliveries by area, while maximizing the trailer weight and cube. Other responsibilities included: Generating Backhaul Reports, Building RPC/Pallet Pickups and Tracking Late Deliveries. Customer Service responsibilities included answering inbound calls from stores/clubs and keying credits and charges to Stores and Clubs. In addition to working in transportation office, also held positions at Walmart as receiver, and payroll clerk.

Worked onsite at the Texas Workforce Center in McKinney. Provided job search assistance to clients of workforce center. Assisted clients in devising job search strategies and obtaining employment. Responsible for assuring clients met job search requirements of TANF recipients. Managed caseload of 50+ clients.

Arlington, Va, Us

Received and processed daily 500 faxes/emails into the payroll department for workflow distribution. Other positions held within payroll included administering leave plans and leave accrual balances, inputting HR functions in PeopleSoft environment and calculating/processing prior period pay adjustments for employees.

Charlotte, Nc, Us

Installed necessary networking components in systems and setup/maintained small Peer-to-Peer network. Accepted assignments from clients and prepared paperwork necessary for implementation of demo’s. Communicated with scheduling manager details of promotions. Prepared all paperwork necessary for invoicing clients and paying contractors. Maintained warehouse, which included receiving and shipping demonstration supplies to demonstrators.

Responsible for overseeing all office and scheduling operations and reporting daily to General Manager. Supervised office staff of 5 plus, assisted in communication with 36 field coordinators and 2,500 independent contractors in an area covering Texas and Oklahoma. Other responsibilities included client communication and assuring quality execution of assignments. Reviewed all paperwork necessary for paying independent contractors and prepared paperwork for invoicing clients. Company was known as Marketing Professionals from Sept of 1995 till change of ownership in July of 1996. Company closed April 26, 1998.

Dallas, Texas, Us

Assisted in administering career testing materials to clients, scoring and compiling subsequent reports. Experienced in operating Sony Hi-8 video equipment and some sound equipment. Maintained extensive video and print library. Typed reports, articles and book manuscripts. Worked with clients in writing resumes and letters for prospective jobs. Paid employees, worked with bookkeeper on checkbook, and submitted tax deposits. Posted payments and generated invoices to clients monthly.