Lissa Hines

Lissa Hines Email and Phone Number

Marketing & Business Development Leader @ EquiFit, inc.
dedham, massachusetts, united states
Lissa Hines's Location
Greater Boston, United States
Lissa Hines's Contact Details
About Lissa Hines

As a marketing and business development leader, I have experience in a progressive business setting with the proven ability to understand market trends, develop strategic plans and drive profitable growth through multiple channels. Skilled at building meaningful relationships, engaging consumers through compelling stories, creating effective marketing communications and delighting customers with world class service. As a key contributor building SmartPak Equine into the nation's leading health brand in the industry as well as the largest online equine retailer, I was able to experience entrepreneurial growth from startup phase through sale of the company. Never turning down a challenge, I was able to develop a broad skillset, from marketing and product specialist to merchant, analyst, and strategist. Solving complex problems, building meaningful relationships and driving demand are areas that I am seen to be successful in and strive to be the thoughtful leader that I look up to. I’m motivated by innovation, passionate about delivering world-class service and delighted by creating exceptional experiences. Key Competencies: Brand Management, Event and Trade-show Planning, Partnerships, Media Planning/PR, Team Leadership, Business Development, Customer Service, Market Research, P&L Management, Market Analysis, Digital MarketingContact Lissa regarding networking opportunities via phone (617-851-7202) or email (LissaHines7@gmail.com).

Lissa Hines's Current Company Details
EquiFit, inc.

Equifit, Inc.

View
Marketing & Business Development Leader
dedham, massachusetts, united states
Website:
equifit.net
Employees:
19
Lissa Hines Work Experience Details
  • Equifit, Inc.
    Director Of Sales And Marketing
    Equifit, Inc. Aug 2019 - Present
    Dedham, Massachusetts
  • Smartpak
    Director Of Business Development And New Markets
    Smartpak Aug 2014 - Aug 2019
    Plymouth, Ma
    • Led execution of marketing programs consistent with strategic direction including full management of partnerships, events, influencer programs, PR and media channels. • Managed partnerships and endorsed athletes to help successfully grow new business segment to 30% of the total business, fueling prospect pipelines and generating brand love. • Maintained full ownership of marketing P&L working cross-functionally with marketing divisions, finance and accounting.
  • Smartpak
    Senior Marketing Manager
    Smartpak Aug 2010 - Aug 2014
    Plymouth, Ma
    • Designed and executed multi-channel marketing plans for $40M tack, equipment and supplies for a new market segment.• Led market and competitive analysis that directed the strategic planning of new business initiatives, focusing on world class service and a compelling new product offering. • Supported research and development of new product line working closely with our endorsed athletes and market leaders, including detailed analysis, research and testing phases.• Managed relationships with endorsed athletes driving over $250K in annual revenue, researched potential endorsements, negotiated contracts, and secured the top eight athletes within the industry.
  • Smartpak
    Senior Marketing Assistant
    Smartpak Aug 2008 - Aug 2010
    Plymouth, Ma
  • Smartpak
    Marketing Assistant
    Smartpak Feb 2007 - Aug 2008
    Plymouth, Ma
  • Smartpak
    Customer Care Representative
    Smartpak Nov 2006 - Feb 2007
    Plymouth, Ma
  • Steffian Bradley Architects
    Studio Assistant
    Steffian Bradley Architects Jan 2003 - May 2006

Lissa Hines Skills

Email Marketing Multi Channel Marketing Direct Marketing Online Marketing Social Media Marketing Integrated Marketing Product Marketing Marketing Strategy Marketing Social Media Advertising Customer Acquisition Digital Marketing Online Advertising Direct Mail Microsoft Office Business Development Event Planning Public Relations Strategic Planning Leadership Partnership Marketing Media Relations Influencer Marketing Customer Service Sponsorship Relations Strategy Development Client Relations Negotiation Market Research Budgeting Brand Awareness Management Targeting Audiences Public Outreach Stakeholder Communication Roi Presentations Fundraising Lean Six Sigma Brand Development Sales Message Development Information Packaging Outcomes Management Print Cycle Production Volunteer Management Networking Needs Assessment Swot Business Analysis

Lissa Hines Education Details

Frequently Asked Questions about Lissa Hines

What company does Lissa Hines work for?

Lissa Hines works for Equifit, Inc.

What is Lissa Hines's role at the current company?

Lissa Hines's current role is Marketing & Business Development Leader.

What is Lissa Hines's email address?

Lissa Hines's email address is lh****@****pak.com

What is Lissa Hines's direct phone number?

Lissa Hines's direct phone number is +177477*****

What schools did Lissa Hines attend?

Lissa Hines attended Wheaton College (Ma).

What are some of Lissa Hines's interests?

Lissa Hines has interest in Floral Design, Horseback Riding.

What skills is Lissa Hines known for?

Lissa Hines has skills like Email Marketing, Multi Channel Marketing, Direct Marketing, Online Marketing, Social Media Marketing, Integrated Marketing, Product Marketing, Marketing Strategy, Marketing, Social Media, Advertising, Customer Acquisition.

Who are Lissa Hines's colleagues?

Lissa Hines's colleagues are Melissa Hill, Kelcie Griffith, Penny Hubbard, Arianna Almeida, Laura Ardila Gomez, Caitlin Thompson, Jason Mcqueen.

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