Lissa Ramirez, Mba Email & Phone Number

Develop strategic direction and planning, implementing, and evaluating Covered California member and prospective member communications in both English and Spanish aimed at enriching customer relationships and increased enrollment activity, with a targeted focus on communication/outreach to Spanish-language populations.

Sacramento, California, United States

 Serve as the subject matter expert on the CalWORKs Home Visiting Program. Provide research analysis, monitoring, and technical assistance to county programs implementing the CalWORKs Home Visiting Program.  Conduct and/or review analytical studies and surveys, to monitor home visiting model fidelity and performance.  Apply advanced analytical techniques using Excel, Tableau, and other tools to prepare, organize and present data in a meaningful way to management.  Provide assistance and support to CDSS contractors and county representatives, through regular communication i. e. site visits, written correspondence, phone conferences, etc. Oversight of HVP performance; including the review of county home visitor outcome data as reported in the CDSS CalWORKs data collection systems.

 Developed new business, penetrated existing accounts, and minimized lost business to achieve profitable YOY sales growth within assigned territory resulting in the following increases: 24% increased sales dollars, 21% increased volume, and 10% increased gross profit YTD (ranked in the top 2 in overall sales for the district). Evaluated market trends, performed continuous product training, and utilized CRM tools resulting in developing a mix of products and services that increased overall sales and created excellent customer service. Conducted on-site customer visits to help clients become more successful and coordinated with vendors, buyers, chefs, and buying team to uncover sales opportunities and ensure customer deadlines and needs were met.

 Oversaw all aspects of the Hispanic program with the primary objective of developing sales and marketing strategies to reach sales and profit objectives resulting in averaging 20% YOY sales dollar, gross profit, and piece growth every year, consistently in the top 10 in the nation and top 3 in the Pacific Market.  Led team of 11 category champions to promote product training, peer-mentoring, introduce and evaluate new products and services, and conduct customer-facing events to promote community engagement. Conducted product and culturally relevant training, field visits, promotional activities, social media content creation, and worked with vendors to source necessary products. Liaised among Sales, Merchandising, Finance, and Business Resources to promote positive long-term relationships with internal and external customers.  Tracked, maintained, and reported program performance utilizing Salesforce.com, Vision, & Excel. Utlilized financial, statistical, and forecasting tools/functions to negotiate and track new products both through procurement and launch of new products.  Monitored data trends to identify market opportunities, customer preference, optimal pricing, segmentation, and track sales metrics. Provided customers with value-added services such as business reviews, business consulting, menu design, profitability analysis, and advertising materials in both English and Spanish. Designated as primary point of contact with community and local industry leaders in the Hispanic segment. Planned and executed community events such as food shows (500+ attendees), focus groups, and workshops.

 Administered the company’s customer relationship management program (Salesforce.com), generated and distributed customer pricing, and managed the sales/marketing budgets up to $400,000.  Implemented strategic sales goals which resulted in a 10% sales increase over prior years. Generated customer forecasting models every 6 months for the operations department to determine customer lifetime value, operational efficiencies, and on-time transportation rates. Created statistical reports analyzing sales and consumer trends to increase new product distribution and customer satisfaction ratings that led to the successful implementation of 2 new products in 3 years. Utilized graphic design acumen to create compelling and effective marketing and advertising materials.  Coordinated all aspects of the global sales meeting including scheduling, contract negotiations, and travel. Analyzed consumer segmentation as member of the branding team to create new brands for new/existing clients.

 Managed expense, forecasting, and sales reports on weekly, monthly, and quarterly basis that were used by the Sales Director and Operations Manager for future operations planning. Worked closely with buyers, suppliers, and operations team to ensure all orders were processed efficiently.  Executed sales orders, product samples, marketing materials, and product information for distribution to customers resulting in 20 new leads and contracts with 3 new brokers over prior year. Maintained communication between international brokers and clients from Europe and the Middle East.

Sac

 Created marketing and advertising materials (promotions, sell sheets, signs, and other point of sale materials) locally and for Northern California resulting in increased product distribution, successful launch of new products, and 40% sales growth. Oversaw the “100 Year Anniversary” Campaign in 2009. Managed the Hispanic Marketing Program including community outreach activities, strategy, and logistics.  Utilized a variety of statistical programs to create reports, analysis, spreadsheets, and presentations to track individual and team sales, growth opportunities, local distribution, and promotions increasing sales 3-5% / year. Acted as Category Manager for new and existing products that included tracking, merchandising, schematics and space planning. Generated bids for new customers and contract customers.

 Maintained partnerships with clients, government officials, and other constituents to facilitate approval of permits and documentation for project completion.  Performed graphic design, writing, proofing, and editing for the preparation of complex presentation materials utilizing PowerPoint and Excel.  Conducted research for client and service opportunities. Updated and managed contracts and bids. Assisted civil engineers and land surveyors with meetings, project management, desktop publishing, database management, and delivering documents.  Implemented a modern archival system to conserve and create digital images of all civil engineering plans dating back to 1889.

Master’S Of Business Administration, Marketing And General Management

Bachelor'S Of Science, Marketing, General Management And International Business