- Create sustainable relationships with our suppliers for the Benelux & French markets.- Negotiate annual agreements and develop annual plans together with our partners through targeted, effective and innovative retail marketing solutions, depending on their objectives. Increasing of the market share - Sales - Visibility - Brand awareness. - Responsible for the strategic development of the Benelux and French media department.- Briefing of the media team, for a proper implementation of the campaigns. - Responsible for the follow-up of the campaigns / reporting to further improve those campaigns.- Management of the retail media team for Belgium & France.

- Create sustainable relationships with our suppliers for the Benelux & French markets.- Negotiate annual agreements and develop annual plans together with our partners through targeted, effective and innovative retail marketing solutions, depending on their objectives. Increasing of the market share - Sales - Visibility - Brand awareness. - Briefing of the media and marketing team, for a proper implementation of the campaigns. - Responsible for the follow-up of the campaigns / reporting to further improve those campaigns.- Management of the retail media team for Belgium & France.

- Create sustainable relationships with our suppliers.- Develop campaigns together with our partners through targeted, effective and innovative retail marketing solutions, depending on their objectives. - Increasing of the market share - Sales - Visibility - Brand awareness. - Briefing of the marketing team, for a proper implementation of the campaigns. - Responsible for the follow-up of the campaigns / reporting to further improve those campaigns.

- Boost sales by the right product selection and USP’s for newsletters, social media, magazine, campaigns, etc.- Content optimalisation of new and existing products. - Close collaboration with the different departments from purchasing to marketing. - Responsible for the weekly advertising in the national newspaper online and print (Dutch/French)- Responsible for the planning and themes in association with marketing.- Responsible for creating content for the magazine, social media, newsletter, advertisements, the blog, etc. - Supporting of creative development for the newsletters, social media, campaigns, etc. - Meticulous market and competition analysis.

- Assisting shoppers to find the perfect jewelry.- Assisting during exclusive jewelry exhibitions.- Building strong customer relationships.- Keeping up to date with special promotions and putting up displays.- Attaching price tags to the merchandise on the shop floor.- Being responsible for processing cash and card payments.- Being involved in stock control and management.- Working within guidelines with specific brands.- Responsible dealing with customer complaints.- Dealing with customer refunds.- Responsible for security within the store.- Responsible for reaching sales targets.- Responsible for managing and training the student employees.

As a Public Relations assistant for my internship at Estée Lauder Companies for the brand Estée Lauder, I supported the PR Manager on communication for the Benelux. The main responsibilities included helping with drafting & adapting press releases, following-up on media requests, assisting in organizing press events & various PR projects, overseeing social media content, ....

As a student I worked as a sales assistant in the store and at exhibitions of exclusive jewelry.