• Strategic Leadership: Developed and executed comprehensive digital marketing strategies aligned with company goals, encompassing SEO, SEM, social media, content marketing, and email marketing.• Content Marketing: Oversaw the creation of compelling and engaging content that resonated with target audiences across various platforms, driving traffic, engagement, and lead generation.• Campaign Management: Planned and executed impactful local and international marketing campaigns,• Client Collaboration: Collaborated effectively with international clients, predominantly from the US, Canada, and the MENA region, ensuring seamless project execution and client satisfaction.• Performance Analysis: Assessed and evaluated the effectiveness of digital marketing campaigns by analyzing key metrics such as conversion rates, click-through rates, and engagement metrics to optimize ROI.• Budget Management: Developed and managed the marketing budget, ensuring cost-effective strategies and reporting on the ROI of marketing activities.• Team Leadership: Fostered a culture of innovation and collaboration within the marketing team, encouraging professional development and knowledge sharing.• External Partnerships: Collaborated with external agencies and vendors to enhance campaign reach and effectiveness.• Industry Expertise: Stayed abreast of industry trends and emerging technologies to maximize online presence and competitive advantage.• Product Knowledge: Maintained a deep understanding of Adroit's SaaS offerings, services, and customer segments to effectively communicate value propositions and position the company in the market.

• Developed and implemented digital marketing strategies that align with the company's goals and objectives• Oversaw the company's digital marketing campaigns across various channels such as email, social media, search engines, and other advertising platforms• Managed the company's website and ensures that it is optimized for search engines and user experience• Conducted market research to understand the target audience, competitor landscape, and emerging trends, technologies and best practices in the digital marketing space• Collaborated with other departments such as sales, product, and customer support to align digital marketing efforts with overall business objectives• Analysed and evaluated on the performance of digital marketing campaigns using metrics such as conversion rates, click-through rates, and engagement metrics• Planed, organised, and executed company events with a strong focus on driving marketing outcomes. Collaborated with cross-functional teams to ensure that events are aligned with the company's overall marketing and business objectives• Built relationships with external stakeholders such as agencies, partners, and vendors to execute digital marketing initiatives• Maintained a deep understanding of the company's products, services, and customer segments to effectively communicate and position them in the market

• Improved ROI: Successfully implemented data-driven marketing strategies that optimized performance and delivered a strong return on investment across all activities.• Content Marketing: Oversaw the creation of compelling and engaging content that resonated with target audiences, driving increased website traffic and lead generation.• Campaign Execution: Planned and executed impactful marketing campaigns, including participation in key industry events, to enhance brand visibility and generate valuable leads.• Client Collaboration: Effectively collaborated with clients to understand their objectives and deliver tailored solutions that exceeded expectations.• Cross-functional Teamwork: Facilitated seamless collaboration between the marketing team and other departments to ensure alignment with business goals and drive company-wide success.• Innovation & Team Leadership: Fostered a culture of innovation and continuous improvement within the marketing team, encouraging the exploration of new ideas and technologies to stay ahead of the curve.

• Revenue Growth: Successfully implemented strategies that drove significant revenue growth and exceeded targets.• Strategic Partnerships: Secured strategic partnerships with key industry players, expanding the company's reach and opening up new market opportunities.• New Market Entry: Successfully led the company's expansion into new market segments, contributing to increased market share and brand visibility.• Client Acquisition: Developed and maintained strong relationships with key clients, resulting in successful client acquisition and retention.• Team Leadership: Effectively led and mentored a team of business development professionals, fostering a culture of collaboration and high performance.• Negotiation & Closing: Demonstrated exceptional negotiation skills, consistently closing deals that were mutually beneficial for the company and its clients.

• Data-Driven Impact: Conducted impactful research studies that provided valuable insights, leading to successful marketing campaigns, product launches, and strategic business decisions.• Methodological Expertise: Designed and executed research studies using a variety of methodologies, including surveys, focus groups, interviews, and data analysis techniques.• Actionable Insights: Uncovered key market trends, customer preferences, and competitive landscapes, delivering actionable insights that informed strategic planning and product development.• Cross-functional Collaboration: Collaborated effectively with marketing, product, and leadership teams to ensure research findings were translated into tangible business outcomes.• Innovation & Problem-Solving: Introduced new research tools and techniques to improve efficiency and overcome challenging research obstacles.• Communication & Presentation: Effectively communicated research findings to stakeholders through compelling presentations and reports, influencing decision-making at all levels.

• Managed all the digital marketing channels of the company • Created targeted strategies in order to attract potential customers to the company’s platform• Designed and ran campaigns on Facebook & Instagram• Managed and improved online content• Made all the significant changes and additions to the company’s website on WordPress • Monitored competition and provided suggestions for improvement• Contributed to marketing effectiveness by identifying short-term and long-term issues that must be addressed• Planned and executed all web, email, social media, and display advertising campaigns• Formulated and monitored ongoing social media presence across different platforms• Built inbound marketing plans

• Developing and implementing content strategies aligned with the school's mission and goals.• Writing and editing a wide range of content, including website copy, blog posts, social media updates, newsletters, brochures, and presentations.• Managing the school's social media presence, creating engaging content and building online communities.• Collaborating with internal teams to ensure consistent messaging and brand identity across all platforms.• Analyzing content performance and making data-driven adjustments to optimize reach and engagement.