Lita Carpenter Email & Phone Number

Memphis, TN, US

Created a unique eCommerce platform for customers to create customized t-shirts for group events that leverages the power of on-line technology/wizards to eliminate the need for traditional order forms that saves customers time and money.

Memphis, TN, US

• Inventory Locator Service is a SaaS company providing the largest world-wide digital marketplace and aerospace business intelligence services with 150 employees and annual revenue of $120MMResponsibilities.
• Manage all aspects of the overall digital marketing strategy, including email, website, SEO/SEM, social media, trade shows/events and webinars. Efforts yielded from March 2020 – May 2022:o 113% increase in revenue.
• Event/Trade Show Marketing – collaborate with sales management to set goals and ensure ROI
• Define and oversee marketing analytics and report creation to measure all aspects of program success including database optimization, campaign effectiveness, and lead distribution.
• Build, manage and coach a team of high-performance marketing professionals.

Bartlett, TN, US

Kele, Inc. is a leading supplier of commercial building automation interface products. They provide peripheral control products and services to the building automation systems industry. Kele's product offering includes over 80,000 BAS-HVAC products from over 300 manufacturers.Responsibilities Include:Provide strategic direction for digital marketing.

US

• xpedx is a B2B distributor of packaging, facility and printing supplies and equipment in North America.Responsibilities Included: Developed and managed programs that drove adoption of eBusiness solutions with key.
• Responsible for driving $100M in annual eBusiness revenue. Created and implemented targeted email campaigns that generated an 81% increase in the electronic transmission of invoices to customers.
• Developed a new business model for the support infrastructure of eBusiness Managers that was adopted by other Divisions, which resulted in increased efficiency and accountability.
• Responsible for educating customer service and implementing any new procurement software solution required by customers

• Member of a team tasked with setting the strategic direction of eBusiness activities within IP’sCommercial Printing & Imaging Papers (CP&IP’s) business
• Managed the rollout of IP’s digital commerce offering, including crafting and implementing the go-to-market strategy with a business goal of decreasing the number of routine inquiries to customer service.o Delivered a.
• Served as liaison between key strategic customers and IT to create customized solutions – increased annual revenue by $737M by improving purchase order submission via direct integration
• Created the company’s first social media project through a series that features videos and content geared toward educating end-users on a wide array of printing topics.
• Developed an Electronic Catalog enabling customers to import product information to reduce time and errors while increasing speed to market for updated and new product information.
• Initiated, developed and executed international training for the on-going customer support of CP&IP’s B2B website.

• Managed the development and production delivery of a new transactional B2B website (OrderIP) for theCP&IP division.
• Led overall strategy and spearheaded the prototype development, user experience (UX) design and production delivery for the Division’s first B2B transactional website.
• Translated user requirements into functional requirements document for internal IT to develop all aspects of the website.
• Created and executed the communication and go-to-market strategy with a realized adoption rate of 35% of targeted customers and a transactional cost savings of $120K in the first year’s release - 2005.