Lita Williams, Mba Email & Phone Number

Portland, Or, Us

Ask Lita LLC, dba Business People Connection - The Positive Network Company, is a marketing consulting and advertising agency, specializing in communication, publishing and directory services. Ask Lita for brand guidance, resources and support to advance the connection of helpful products, services and information made available in the marketplace. Get the scoop about how Lita can make the valued difference for brand marketing objectives. Inquire: Info@AskLita.com

Partner Communications, Digital Publishing, Product Launch Project Management• Manages Data Center, AI, Consumer, Commercial, Gaming publishing and launch communications• Aligns sales enablement strategy, branding requirements and monitors marketing dashboards• Leverages CMS AEM deployment, DAM updates, Adobe analytics and Salesforce UAM platformsDigital Publishing, Marketing, Influencer Programs & Media Management • Generates and manages LinkedIn community content and webpage publishing • Governs IT Peer Network and IoT stakeholder marketing calendars and content production • Coordinates digital communication strategy rollout with agencies, internal and offshore teams • Facilitates Influencer CRM onboarding and manages influencer vetting, tracking and analysis Global Digital Publishing Product Launch Operations and Communications Management• Lead product launch delivery, communication, stakeholder relations • Developed SLAs, SOWs; monitored resource utilization, burn rate and staffing forecast• Facilitated offshore and onsite training, Scrum meetings and monitored performance• Approved AEM production, design collaboration, DAM, marketing content quality• Mentored and coached global teams; monitored communications, QA, mitigated challenges Digital Marketing & Publishing Project Manager & Analyst • Recommended b2b website navigational strategy and managed AEM, content marketing • Monitors UI/UX end-user performance; improves navigational workflow and instruction• Analyzed goal-based engagement (PER, PIR) persona modeling and campaign performance • Optimized end-user experience, leveraging Adobe Target, SEO, Omniture and Google Analytics • Developed briefs and edited marketing copy per performance, heat-maps, A/B testing analysis• Driver for SEO strategy and user experience via benchmarking, data mining and usability indicators• Project managed editorial wire-frame review, action plans and agency deliverables within budget

Bentonville, Arkansas, Us

Issue Resolution Process Development, Communications Sr Project Manager - Technical Program Management of Enterprise Digital Marketing Campaign Operations• Operational Issue Management for email and push notification campaign execution • Operational lead for third-party vendor process management and marketing campaign mitigation• Operational consultant in data systems: Customer Data Platform (CDP) or CRM system• Operational monitoring of systems, team response and affiliate partnership deliverables

San Francisco, California, Us

US Tech Solutions Contract Worker – Sales Cloud Content Strategy and Product Marketing Management • Assist Editorial Lead with managing calendars for consistent quality and delivery across channels• Collaborate with content writers, product marketing, creative, campaigns, social media, customer marketing, and program management to ensure content projects on-time delivery within scope• Create standardized processes, systems, best practices, and templates for promotional content• Maintain clear, organized stakeholder communication with flexibility as goals and priorities shift• Track, review and share content performance per content analytics with broader Salesforce team• Optimize existing content and retire outdated content based on Tableau CRM insights and GA• Contribute to team initiatives, monitor day-to-day sales cloud content operations and dashboard

• Consulted to deliver data-driven language localization for North America growth segment.• Analyzed, updated and managed dashboards, operational processes and budget expansion. • Project Managed localization campaign KPIs, brand communications, and partner programs.• Developed localization roadmap, operational processes, and senior strategy performance briefs.• Remote work executed with urgency, flexibility and adaptability aligning brand strategy direction.• Oversaw and assessed systems; modified management process, program useability, KPI direction.• Collaborated with North America, Global Teams and targeted segments in New York and California.• Assisted technical team dashboard build-out requirements and cross-functional communication.• Leveraged qualitative research for strategy validation and Adobe analytics improving performance.

B2B segment strategist for channel partner relations, event marketing, vendor relations and b2b growth and customer service. Program development and management of strategic messaging, customer relations, event marketing, loyalty programs, branding and communication strategy. Responsible for multi-business unit adoption, channel marketing communications, developing operational processes, defining value proposition, consumer behavior, survey insights, operational sales, legal and customer service workflows.• Designed and built channel marketing brand differentiating program and services• Cultivated B2B relations via CRM strategies, strategic messaging and problem solving• Directed sales message in marketing collateral and online for channel relations brand messages • Project management and coordinator for sales events, sales promotions and strategic training• C-level relations customer service via direct engagement supporting brand management and inter- departmental service alignment• Managed analytic team supporting competitor data collection, channel relations development, CRM dashboard design, service program development, strategic sales training and new product rollout • Cross functional liaison collaboration with legal, pricing, advertising, communications, sales, service, operations and IT• Managed projects and staff via effective forecasting, budgeting, business analysis and trends• Lead writer for strategic messaging print and online, including marketing tools and retention strategies• Supported critical initiatives and public relations with strategic communications and customer service process development• Researched and analyzed competitor products, information and services for new product development strategy, marketing communications planning and product rollout • Contributor of C-level strategy development per customer surveys and inquiries, focus group feedback and data analysis

Brand marketing project management and strategic communications consulting services for businesses, entrepreneurs & professionals with adherence to non-compete (consulting services are not available during active corporate contracts; work is completed onsite and remotely for corporate contracts). Leverages expertise for marketing planning, communications, digital media and management to secure client brand marketing and business development objectives.Services include:  Inbound marketing strategy, image, and brand development Strategic messaging and integrated marketing communications  Program development and process management for diverse business initiatives Provide staff solutions, essential resources and team development Project management and business unit management Target marketing and competitor data analysis for emerging markets Advertising strategy design and marketing planning

Northbrook, Il, Us

Recruited, hired, trained and managed scratch markets and tenured agency owners; 250+ staffing objective and multi-state directive for new business growth and customer retention. Developed agencies and support in brand marketing, human resources, governmental regulations, business practices, profit and loss. • Marketed brand value to business owners increasing corporate product and program adoption• Recruited, trained and developed entrepreneurs for sales market and provided staff training• Led markets to achieve top performance in all promotions including recruiting and sales goals• Designed marketing communications and advertising collateral for business development • Developed staffing plan, designed performance metrics, and multi-state staff training processes • Conducted seminar selling, built sales pipeline, designed retention and community outreach• Leveraged field underwriting for risk management and to increase customer service and support• Developed and led service process improvement, and provided new product multi-state training• Collaborated with IT on design and development of sales dashboard and CRM system process

Mba, Marketing

Digital Marketing Strategies

Ba, Political Science - Focus: Research Analysis & Group Behavior