Liting Xu-Roblin Email & Phone Number

Nice, Provence-Alpes-Côte D’Azur, France

Areas of expertise : • Provide a full suite of consulting services including Chinese market business intelligence, go-to-market consulting, cross-border e-commerce setup, digital marketing strategy, multi-platform e-store operation, omni-channel CRM integration, etc.• Chinese Culture, Business Consumer Behaviour, Digital Eco-System training sessions, etc.Key projects: * Participated in the conception and realisation of a digital transformation project in China market for an international perfume company. • China digital écosystème and live shopping market strategy trainning and consulting mission for a luxury parisien department store's online boutique.• Annual CRM project for an international client of Bain & Company specialised in Renewable Energy sector.• A strategic collaboration project between the Tourist Office of Cannes and one of the biggest European-Chinese travel agencies to explorer the Chinese tourist market.• Business Development for digital payment solution provided by ALIPAY and WECHAT PAY in European market.• Commercial and digital strategy and training sessions for luxury brands targeting Chinese tourist shoppers in France.

Bordeaux, Nouvelle-Aquitaine, France

12 Place Vendome, Paris

Professional training sessions received from LVMH IME (L’Institut des Métiers d’Excellence) cooperated with EMA SUP. Engaged in all retail related activities during the apprenticeship, including assistance to the worldwide flagship boutique's daily function, merchandising and operation management.

Paris, France

• Led/coordinated diversified and cross-functional projects at corporate level: Digital Surplus Asset Management(SaaS); Sourcing Structure Redefinition; Organisation and People Development Enhancement for certain prioritised countries, etc. • Worked with 64 countries as a support to VP GPE on cost optimization plan / bench-marking / improvement & synergy analysis etc, in order to enhance the global performance of ESS.• Actively participated in developing a new Purchasing Handbook with guidelines & processes, preparing & launching training sessions and workshops in different zones and countries, defining & disseminating Best Practices. • Supported GPE to establish and enhance ESS credibility as a newly reformed organization in the group, through dynamic and credible information arising from business priorities and defined internal communication strategy, as well as via internal knowledge sharing / collaboration tools / e-Learning platform, etc.• Adhoc analysis for certain purchasing category as a support to Global Sourcing Directors.

Shenzhen

Beijing

Specialized Master Degree, Marketing

• Key Member of HECreate / HEC Luxury Club / HEC MBA Marketing and Media Club • Graduation thesis mentored by previous MD of Louis Vuitton.

Bachelor Of Economics, International Economics And Trade

Activities and Societies: Chorus; Operation Manager of Multi-functional Center; External Relation Dept of Student Union, etc.

Master'S Degree - Ebusiness, Ntic - New Technology Of Information And Communication

French Language & Civilization Studies

The Histroy Of Art And Occidental Civilisation

Luxury Client Experience And Retail Operation, Brevet D’Excellence Ime

Activities and Societies: Training sessions including: • Signé Chaumet -- The art of luxury client experience • Produit knowledge.

Bachelor'S Degree, International Business/Trade/Commerce