Litsa Darby Barnes Email & Phone Number

Largest owner and operator of marinas in the world.Responsible for providing the implementation, communication, and ongoing execution to both internal and external stakeholders for all Safe Harbor Strategic Partnerships.

New York City

Houston, Texas

Houston, Texas

- Manage 40 Houston Texans corporate partnerships with more than $19M in annual revenue including Coca-Cola, Miller Lite, Hyundai, Kroger and RTIC.- Assist corporate clients on how to best align their contractual elements and business goals with specific marketing initiatives to create measurable results. As an example, RTIC Outdoors partnership has grown 54% because of the collaborative marketing campaign that increased cooler and tumbler sales since they became a Texans partner in 2017.- Create multiple incremental opportunities for my clients, which resulted in over $600,000 increase for existing partners in 2018.- Collaborate with Palais Royal to develop the Texans top engaged fan group, Battle Red Ladies. - Develop community programs that create value and built brand equity for a variety of accounts, including Texas Children’s Hospital’s PLAY 60 Week and Ashley HomeStore’s Kickoff Kid Platform. - Oversee four annual Texans Youth Football events presented by Houston Methodist and GE, which impact over 140,000 youth football athletes.- Manage all logistics of corporate development road trips including transportation, lodging, entertainment, and away game hospitality. - Manage all print publications within the organization as it relates to corporate partners.

Houston, Texas

- Assisted Sr. Director of Corporate Development with corporate clients and served as liaison for over 10 Texans clients. - Supported marketing team with managing client databases, promotional items, and sponsor promotions. - Assisted with creating a Texans-themed hospitality venue that was used to host 1,600 VIP clients throughout Super Bowl week.- Oversaw sponsorship event activation at Training Camp (6,000 fans), gamedays (70,000 fans), and 20 Corporate Field Events (100-200 clients)- Managed all interns during Training Camp to facilitate VIP hospitality events. - Primary lead on Texas Lottery events including the On Field and Suite Experiences and Exclusive Away Game Excursions.- Responsible for social media monthly data reports and weekly metrics for the corporate development department.

Columbia, South Carolina

- Led USC student-run public relations firm by building a brand for local sports franchises, creating and maintaining websites and assisting with public relations efforts

Houston, Texas

- Assisted with Training Camp which included ensuring the correct sponsorship branding was portrayed in all HBO Hard Knocks television series. - Organized pre- and post-training camp schedule and setup: signage, sponsor activations, VIP hospitality and interactions with players.