Litten Camille Bloch 🎯 Email & Phone Number

Copenhagen, Dk

Copenhagen, Dk

Høje-Tåstrup, Hovedstaden, Danmark

The employer:Danske Shoppingcentre is a market leader in shopping centers, managing 16 shopping centers including City2 in Taastrup and other leading shopping centres.My role:My role was to grow the brand and foot fall by translating the business strategy of the shopping centre City2 to a marketing strategy and a go to market plan incl. activities.My results:Transforming City2’s Brand:Led City2’s shift to a vibrant, recommended retail destination, boosting customer loyalty and driving top-line growth through engaging customer experiences and strong brand value.Results-Driven ImpactAchieved a customer index of 130 in 2024 compared to 2023 and a 40% growth in footfall since joining City2 a decade ago.Building a High-Performing Marketing TeamI expanded the marketing department from one to a team of five specialists across digital marketing, SoMe, SEO, event planning, and campaign execution, delivering strong cross-functional results.Securing Advantageous Partnerships:Negotiated better terms with advertising and media agencies, maximizing value and supporting sustainable growth.Keywords: Topline Growth, Effective Brand and Marketing Strategy, End-to-End Marketing Ownership (Brand, Creative, Customer-Generating Campaigns), BtC & BtB Focus, Customer Loyalty, Leadership.

Høje Taastrup, Region Hovedstaden, Danmark

Taastrup

The employer:DEAS handled the management of a wide range of shopping centers.My role:As Marketing Manager, my primary task was to increase customer traffic to City2, which includes both Copenhagen Designer Outlet and City2. I was responsible for developing and implementing a comprehensive communication strategy that appealed to a target audience with an increasing number of alternatives for shopping both online and in physical stores.I led efforts to shift the negative perception among the stores in City2 and fostered positive dialogue, which contributed to revitalizing the center’s brand and appeal.With a strong team of five dedicated employees, we focused on attracting visitors through social media, mass communication, events, and direct dialogue.My results:The result was a significant improvement in the center’s image, increased customer numbers, and a strengthened confidence in the future among the affiliated stores.

Copenhagen, Capital Region Of Denmark, Denmark

The employer:Seneca Service Company was a privately owned company with several properties containing apartments for rent.My role:Development and maintenance of the website for Seneca Service Company, Administration of rentals, website optimization, handling of AirBnB (Unrented apartments were listed on AirBnB, which I also managed, including customer contact, invoicing, etc.My results:Optimize finances and generate additional revenue during vacant periods.

The employer:Yousee was based in the cable tv world and expanded their business to include broadband and mobile too.My role:YouSee Brand Launch to the Danish MarketTranslated business strategy into communication strategy and developed brand messaging and activities.Created media strategy and executed tactical sales campaigns.Drove sales across channels (customer service, web, stores) to increase subscriptions and retention.Managed trade marketing (POS materials, sales collateral) and collaborated with advertising and media agencies.My results:I launched the YouSee brand with high recognition and strong sales as a result.

Cand. Merc. (Msc.) Master Of Science

Bachelor Of Science (Bsc) In Economics And Business Administration

Certificeret Life Coach

Negotiation Tecniques

Tdc Leadership Training

Education record