I am an accomplished Public Outreach Manager and Founder with over 8 years of experience in strategic marketing, brand activation, and event management. Holding an MA in Journalism & Mass Communication from MLS University, I currently serve as the Public Outreach Manager at Udaipur Smart City Limited, where I have led multiple nationally recognized campaigns that have significantly contributed to urban development and technology integration. My role has been instrumental in driving 5 National Award-Winning Campaigns, including Cycles4Change India and Streets4People India, showcasing my ability to foster community engagement and establish Udaipur as a dynamic urban center.As the Founder of Shades of Udaipur, I have transformed the agency into a leading marketing and business transformation company, working with over 100 brands and mentoring more than 50 interns. My expertise in brand activation and strategic marketing has enabled the agency to overcome the challenges of operating in a tier 3 city and achieve significant market prominence. In event management, I have successfully ideated and executed large-scale events such as the Udaipur Winter Carnival and the Zakir Khan show, alongside strategic collaborations like the partnership with TiE Udaipur and a 7-year collaboration with IIM Udaipur.Additionally, I founded Praroop India, where I spearheaded impactful social campaigns, including an oxygen fundraising initiative during the COVID-19 2nd wave and a sanitary pad distribution campaign in collaboration with L&T Construction.My experience extends to influencer marketing, exemplified by the successful Next Udaipur campaign. My global experience includes collaborating with international scholars on research projects at Seva Mandir, where I facilitated connections between local communities and global academic institutions. With a passion for digital media and a results-driven approach, I am committed to driving innovative strategies that align with brand objectives and community needs.