• Maximize multi-million budget, ensuring strategic allocation across channels to maximize ROI and drive market growth. • Assembled an in-house team of e-commerce web developers and UX/UI designers focused on website optimization for SEO, Core Web Vitals, and conversion rate optimization, culminating in an increase in online conversion rate.• Identified gaps and enhanced marketing data analytics, enabling targeted strategies and measurable performance improvements.• Led successful agency contract negotiations to reduce fees and increase deliverables.

• Oversee the creative process and production of Manhattan Mini Storage billboard campaigns, achieving widespread earned media coverage and viral social media campaigns.• Performed market research and analysis to support acquisition strategies and enhance financial modeling, informing critical investment decisions.

• Optimized multi-million Google Ad spend to increase leads by 38% while reducing cost-per-lead by 25%.• Developed a customer journey workflow and established an automated email and SMS marketing team, enhancing customer engagement and personalized communication strategies, resulting in an 8% improvement to Closing Rate of leads to sales.• Improved unprompted brand awareness by 14% through content marketing planning and promotion. • Increased online lead generation to account for 54% of global revenue, up from 48%.• Identified supplemental “Upgrade” program, resulting in 36% penetration of all online sales.

• Led team to complete a comprehensive front and backend website overhaul, revamping site architecture and integrating advanced SEO and UX/UI principles to elevate user experience and search engine performance, resulting in 12% increase to web sales. • Successfully secured and onboarded a new agency partner during the pandemic, achieving growth that outperformed corporate peer group benchmarks.• Implemented an automated customer review program to drive customer engagement and improve reputation management, also increasing our authority and organic rank on Google Map listings. • Innovated the industry’s first Alexa skill using AI machine learning.• Developed a content marketing strategy to increase brand awareness, achieving 195% increase in social media engagement and 8% increase in unprompted brand awareness.

• Launched a data science initiative to analyze and optimize the cost-per-lead, enhancing the efficiency of advertising spend.• Effectively managed multi-million dollar AdWords budget, maximizing cost-effectiveness and ROI, while simultaneously increasing ad impressions and click-through-rates.• Coordinated with sales and operations teams to align marketing strategies with business goals. • Led a targeted SEO campaign focusing on keyword research and content optimization, significantly increasing organic search rankings for primary keywords.

As a multifaceted leader and strategic communicator, my active participation in the Forbes Communication Council reflects my deep-seated passion for enriching the marketing and communications landscape. This role has allowed me to merge diverse interests across the digital marketing spectrum, underlining my commitment to innovation and excellence.Key Contributions:Thought Leadership: Authored numerous articles published in the Forbes Communication Council's online journal, covering a wide range of topics from emerging marketing technologies to strategic communication practices. My writings serve as a resource for professionals seeking to navigate the complexities of marketing and public relations with innovative solutions.Industry Influence: Contributed to the collective intelligence of the field by participating in collaborative articles, offering my expertise on current trends, challenges, and opportunities in marketing. My insights, quoted by Forbes journalists, highlight my role as a key influencer in communications.Strategic Impact: Through my publications, I have not only shared best practices but also spurred conversations around the importance of adaptability, leadership in communications, and the integration of digital strategies in traditional marketing frameworks.Involvement in the Forbes Communication Council is a testament to my continuous pursuit of learning and innovation in the marketing and communications fields. It encapsulates my journey of exploring a wide range of digital marketing experiences, each contributing to a rich tapestry of knowledge and insight I bring to my professional endeavors.