Shift Happens is a podcast that keeps you informed about the rapid changes in Big Tech, Media, and Film. Hosted and Produced by Litty Samuel, this show delves into the latest developments, trends, and innovations transforming these industries. Shift Happens takes you on a journey with in-depth reporting, expert interviews, and insightful analysis to help you stay ahead of the curve. Tune in to explore the shifts shaping our digital world and discover how they impact you.

Led creative, logistical, and distribution efforts for a new tech product, overseeing social media, brand marketing, licensing, and community development in collaboration with the founders. Partnered with leadership on hiring strategies, team expansion, and creating structures to support brand goals and enable scalable growth.Developed a two-year user growth plan, identified target demographics, and ran beta tests to refine the product and ensure it resonated with the audience. Collaborated with leadership to align product design, business strategy, and go-to-market initiatives while exploring revenue opportunities.Managed operational budgets for key areas, working closely with the founders, SVP of Creative Production, and CTO to maintain financial oversight. Played a key role in building new teams and defining roles to bring the brand vision to life. Created systems and processes to streamline communication, foster collaboration, and support sustainable growth across the organization.

As Head of Editorial Video, I led a team of 60+ creative leaders, driving growth and engagement across digital platforms including YouTube, TikTok, Instagram, Facebook, and Snapchat. Our efforts achieved over 3 billion views on TikTok in 2023. I managed the Development team, overseeing Series, Adaptations and UGC, and the Longform teams, and spearheaded the commerce video team to ensure successful integration of commercial content.I developed brand narratives, aligned departments, and orchestrated content strategies to enhance community engagement. Additionally, I oversaw creative deliverables for partnerships with Amazon affiliate, Walmart Lives, Target Lives, and Meta Creators. My role also involved distributing brand stories, launching podcasts, growing a creator residency program, and implementing high-output video structures across multiple brands.

Established the development team and produced content for top brands including Travel + Leisure, InStyle, HelloGiggles, AllRecipes, and Real Simple. I developed premium shows like Travel + Leisure’s "Locals," which achieved high viewership and sponsorship success, using data and insights to replicate success across various brands for sponsorship-driven content.Leveraging insights from Tubular, Google Analytics, and internal data, I drove the creation of successful new series programming across multiple brands. My focus on data analytics enabled significant growth on YouTube, IG, and Facebook.

As Executive Producer of Lifestyle, I spearheaded the creation of innovative programming and video content for leading brands including InStyle, Travel + Leisure, HelloGiggles, and The Pretty. I oversaw a 2-year editorial partnership with L'Oreal for The Pretty, producing hundreds of engaging videos featuring L'Oreal products to boost audience engagement. At InStyle, my team developed compelling content for Instagram, Facebook, and YouTube. I managed celebrity shoots, created mood boards, and collaborated with print, digital, sales, and product teams to drive cohesive brand storytelling and audience growth.

Initiated and led the establishment of Shape's video team, driving audience growth and enhancing creative strategy across YouTube, Facebook, Instagram, Snapchat, and Owned & Operated (O&O) platforms. Collaborated with creators and talent to develop engaging workout programs, piloting new fitness content to boost engagement and viewership. Experimented with Facebook Live to deliver targeted workouts tailored to key audience interests.

• Rebranded the video structure for TVguide.com and developed a new strategy for video production resulting in a300% increase in viewership.• Hired and implemented a team of producer and editors to follow through on the video strategy for TVguide.com• Responsible for overseeing projects as well as end-to-end development of editorial ideas with franchises.• Collaborate with Sales, Creative, Ad Solutions, Ad Research, Video Production and other internal

•Storyboard, location scout, produce, shoot, and edit original video series’ throughout the Men’s Health brand for Celebrity, Food, Style, Sex and Women, etc. Please view a sample here of Ultimate Guy’s Girl, a series I started that features celebrity women: https://vimeo.com/71461172•Create graphics and motion designs that are used in our DVD workouts, iPad videos, web videos, and promotional marketing and advertising content. Most of which is produced under a tight deadline. •Produced Delta Fit: Speed Shred DVD program. Watch promotional video here: https://vimeo.com/67471758•Track, analyze and look for new ways on how to improve and maintain strong numbers to increase ad revenue while keeping an eye out for emerging trends.•Maintain healthy relationships with different PR representatives to secure celebrities and experts for various videos. •Collaborate as Creative with the ad and marketing team to meet client needs on specifically catered video content for the website. •Quick to access and determine a solution problem when it comes to troubleshooting a software program. •Keep track of the production budget, as well as maintain an organized workflow schedule for the team under a tight deadline.

FX Fall 2011 TV - Sample: http://bit.ly/nXyGq72010 Hometown Hotties Editor: https://vimeo.com/36505324

•Advanced in creatively editing, conceptualizing, and troubleshooting in Final Cut Pro and took initiative to create original graphics and art using Apple Motion and After Effects for new web shows. •Given responsibility to create, produce, co-write, and edit a fun and interactive weekly web show called ‘Pop-arazzi,’ which focused on weird celebrity news. •Worked multi-costal environment where it was required to have advanced knowledge in FLV conversions..•Attended red carpets, junkets for Tribeca Film Festival, high profile interviews, and man-on-the-streets. Multi-tasked projects, worked under deadlines, and managed a team of freelancers.•Monitored and gained an understanding for lighting and its properties of quality, direction, color, and quantity. Also handled audio equipment such as Sennheiser wireless lavs, stick mics, H4n recorder to monitor levels•Developed ways readers can interact on Facebook, Twitter, Tumblr, and Youtube with the content related to the site, which Increased user activity and Unique Visitors.

• Shot, wrote, edited and published compelling original video content for the website, which ranged from artist profiles, cooking shows, and covering local news events. Also packaged weekly mini-documentaries.• Using Omniture, monitored and re-directed traffic for multimedia on the site through the CMS Clickability. • Worked with green screens and learned live capture techniques using the software BlackMagic for weekly shows such as Gossip, High School Rally, and That’s What He Said• Managed a team of freelance producers, videographers, and editors to support on-site production and post-production, which included budgeting, scouting locations, and creating storyboards for new videos.

• Laid the groundwork for the start of multimedia production team in sports. Trained and directed writers who were non-experienced in broadcast and prepped them for on-camera appearances.• Filmed live games and produced highlights for the site, as well as covered press conferences and conducted interviews with Philadelphia professional sports athletes such as Dick Vermeil, Cole Hamels, and Cliff Lee• Experienced with writing headlines and choosing leading stories to provoke interest in readers.• Worked in a fast-paced, high-pressured environment, which required flexibility to managing multiple projects. Also conducted research in video archives to obtain material for assigned features.

• Assisted the “lifestyle” editors in researching registry and reception trends.• Assisted in photo shoots throughout New York City and worked with designers.

• Pitched, wrote, and fact – checked articles and was later was given responsibility to expand and maintain the music section. • Finalized artist interviews, and conducted photo shoots of various bands. • Updated the AYC websites through HTML and XHTML.