Jill Litwin Email & Phone Number

United States

• Act as agent between editorial team and sales force to develop independent content that satisfies clients and maintains editorial integrity
• Strategize with sales representatives on product recommendations based on clients’ needs assessment, pain points, past performance, and budget
• In concert with editorial colleagues, brainstorm tailored topics that align with product recommendations and clients’ marketing campaigns
• Research and develop slides for sales pitch decks that detail curriculum gaps and clinical challenges of various medical conditions
• Develop and provide ongoing maintenance of the Sales Resource Center website - a repository of product spec sheets, sales decks, reports, and internal process documents
• Attend sales meetings with current and potential clients to speak to clinical challenges in different disease states and provide strategic direction for achieving desired outcomes, i.e. impressions, views, clicks.

Washington D.C. Metro Area

• Lobby Congress annually to increase funding for research into effective treatment and cure forAmyotrophic Lateral Sclerosis (Lou Gehrig’s Disease), including CDC-sponsored ALS Registry
• Organize teams and raise money for annual ALS Walks
• Organize, plan and publicize fundraising events to raise awareness
• Write and format promotional pieces

Washington, D.C.

• Wrote marketing plans, guided strategy
• Drafted social media posts, content for web copy, press releases, promotional emails
• Created and edited PowerPoint presentations detailing plans for promoting academic resource tools
• Managed web presence and developed email distributions using the Salesforce Marketing Cloud and Cvent Flex
• Developed and implemented editorial calendars to keep teams aligned on promotional efforts, including meetings, product launch dates, and current events

Bethesda, MD

• Acted as sole marketing lead supporting the Programs and Meetings Department, Sales Department,Publications Department and Membership Department
• Created content for email marketing, promotional ads, website and social media related toassociation’s conferences on pharmaceutical subjects, including Cell and Gene Therapy,Biosimilars, Vaccines, Virus Safety and.
• Created new webpages using SiteFinity Content Management System, coded emails in Adestrausing HTML and CSS, customized email templates for content optimization
• Developed email marketing schedules to deliver a balanced combination of promotional emails,updates, newsletters and audience profiles for targeted marketing campaigns
• Managed updates to association website, including development of hero images and new contentfor conferences’ pages
• Maintained and tracked budgets for all marketing-related activities, including allocated and committed costs, purchase orders, invoicing, and charges reconciled with Accounting Department

Washington, D.C.

• Created Marketing plans and yearly budgets for the Career Center, the National Conferences onMedicare, Medicaid & Duals, and the State Issues Retreat
• Drafted copy for weekly article briefs, monthly highlight briefs and CEO memos
• Advised on design and copy updates to Conference web pages
• Composed organic and paid tweets, Facebook and LinkedIn posts promoting the Conferences onPolicy & Markets, and the Conferences on Medicare, Medicaid & Duals
• Worked with the creative team on design concepts, including email banners and graphics, organicand paid social media, retargeting ads, and website layout and imagery
• Created layout and schedule for email newsletters in Act-On software

Fairfax, Virginia

• Directly managed accounts and creative team. Responsible for assigning tasks, managingworkloads, providing direction, guidance and constructive feedback
• Attended all business development and customer meetings as head of Accounts. Informedcustomers of next steps, deliverables, changes to production calendars and scope. Alignedexpectations and coordinated projects and.
• Wrote and edited blogs, press releases, editorials, taglines, elevator pitches, headlines and ad copy
• Researched, crafted and presented brand perception and competitive analyses reports
• Acted as sole point of contact for all agency clients including Boeing Intelligence & Analytics,IBM, Securiport, TechTrend, AP-Networks and others
• Managed Teamwork project management platform and ran daily Teamwork meeting

Washington, District Of Columbia

• Communications for the Clean Energy Manufacturing Initiative (CEMI) and the NationalLaboratory Impact Initiative
• Developed communications plans to bring attention to the initiatives and help build media interestaround annual events
• Planned visits to the national laboratories and industry days by the Assistant Secretary of Energy

Atlanta, G.A.

• Pitched media outlets to feature stories and work of clients on TV and radio broadcasts
• Represented clients including authors, attorneys, physicians, financial experts, athletes
• Solicited and signed new clients to company roster
• Created and edited video excerpts of clients’ appearances on cable news programs for onlinepublication and inclusion in client’s press materials and company website

Washington D.C. Metro Area

• Led a team to author and assemble a $750K proposal, and managed it through the entire life cyclefor the U.S. Department of the Army that awards employer a Mentor company certification in theArmy’s Mentor-Protégé Program
• Established and cultivated relationships with program and acquisition managers at U.S.Departments of Defense, Labor and Agriculture, as well as Intelligence Communities and theGeneral Services Administration
• Took the lead in planning the Prince George’s County Small Business Conference with over 150small businesses and several government agencies, including HUD, GSA, US Forest Service andThe University of Maryland
• Chosen by vote to receive the employer-sponsored Make a Difference Award, 3 rd Quarter, 2013,given to those with: “persistence to meet goals, imagination to realize the next big idea,cooperation to build a strong team.
• Managed the overhaul and redesign of company website and its framework platform

Washington, DC

• Developed media distribution list of over 9,000 North American and international press contacts
• Answered media inquiries, providing research and statistics when applicable, and coordinatedinterviews for local media
• Provided media with developing information on public health initiatives, e.g. flus, HIV/AIDS
• Attended congressional committee hearings and meetings as organizational representative