Liu Cheng Email and Phone Number

product design， development and GTM plan

• Developing Smart Franchise Merchandising process, lead regional category Merchant and ECOM Merchant and delivery seasonal merchandising strategy for different sub-regions. Elevated Korea Merch strategy and create HK/TW segmentation approach to fulfill their unigue business needs.• Made a meaningful impact to the global assortment through pre-season commercial input and in-season CAP(Chase Assortment Plan) requests that highlighted regional trends, business needs and sales… Show more • Developing Smart Franchise Merchandising process, lead regional category Merchant and ECOM Merchant and delivery seasonal merchandising strategy for different sub-regions. Elevated Korea Merch strategy and create HK/TW segmentation approach to fulfill their unigue business needs.• Made a meaningful impact to the global assortment through pre-season commercial input and in-season CAP(Chase Assortment Plan) requests that highlighted regional trends, business needs and sales opportunity.• Partner with regional planning team to translate these strategies to the buy. Conduct Style/Material ranking for depth guidance.• Designed and Elevated Cluster Matrix as key Smart Franchise buy-in toolkits, well lead and manage partner completely follow brand buy-in strategy to door level.• Lead Regional Sales meeting, and have one on one partner meeting to align each partners’ buy-in plan and assign cluster matrix.• Partner with VM to develop SKU assortment plan (width) into store format framework through monthly flow.• Monitor in-season forecast variance and inventory health; identify actions to improve customer experience with in-stock levels and reduce forecast variance.• Work closely with finance on the margin implications.• Ensure constant coordination and alignment with Planning teams/VM/Retail marketing/Operations to have integrated and on-time product launches• Lead Category team to transfer product knowledge to retail & marketing teams to ensure consistent understanding towards products/key concepts to be able to present a professional image in front of both customers and consumers.• Partner with Global Merchandising operations to improve global merchandising tools and process. Show less

Outdoor (2009-2015.2):•Structure and define Outdoor Category Merchandising Strategy to ensure seasonal range plan optimization and profitability. •Leading 360 degree Go-To-Market Plan for Outdoor Category, integrate each function team and develop marketing and Sales strategy for each season. •Taking the leadership of outdoor specific channel development initiative: work closely with new business sales team and develop outdoor CFS channel roll out plan. Delivery specific market… Show more Outdoor (2009-2015.2):•Structure and define Outdoor Category Merchandising Strategy to ensure seasonal range plan optimization and profitability. •Leading 360 degree Go-To-Market Plan for Outdoor Category, integrate each function team and develop marketing and Sales strategy for each season. •Taking the leadership of outdoor specific channel development initiative: work closely with new business sales team and develop outdoor CFS channel roll out plan. Delivery specific market strategy and sales strategy for outdoor specialty retailers. •Monitor sales and sell through situations, co-ordinate with regional sales and marketing for issue campaign. •Develop category business plan of Road to 2015.•Involved company 2020 outlook outdoor related part strategic planning.Olympic (2006-2008):•Individually complete 2006-2008 Olympic license range creation and GTM process.•Support all the Olympic related product creation, include game time staff uniform, Torch package and COC presentation suits.B2B (2006-2012):•Structure B2B process and create yearly B2B toolbox.SMU Design (2007-2012):•Structure local SMU design calendar for each season. •Support Quick response program. Show less

•Independently ranged and developed high-performance garments, including Skiwear, Outdoor and water sports.•To be the key contactor between design development in Ireland and production in China.

•Marketing development for Japanese brand shirt (CHOYA) and provide customer services•Built sale network of B2B in China market.