Liu Sam Email & Phone Number

新加坡

• Spearheaded strategic marketing initiatives to elevate project's presence in the blockchain and AI sectors, significantly enhancing brand visibility and engagement.• Led the development and execution of comprehensive social media and content strategies across multiple platforms including YouTube, Twitter, and Discord, driving substantial growth in follower engagement and community interaction.• Managed cross-functional teams to coordinate and launch promotional campaigns for product launches and live events, successfully achieving targeted outreach goals.• Orchestrated community-driven campaigns that boosted user participation and content creation, enhancing the ecosystem's vibrancy and user loyalty.• Fostered partnerships and collaborations with key industry influencers and stakeholders, expanding AI network and influence in the tech community

Singapore

• Strategize and execute comprehensive Defi DEX marketing campaigns aimed at enhancing brand visibility and engagement within the blockchain and Web3.0 space.• Lead and mentor a team of Defi DEX marketing professionals, setting clear goals and KPIs to ensure consistent performance and professional growth.• Negotiate and manage relationships with key opinion leaders (KOLs) and influencers across multiple regions, leveraging these partnerships to maximize outreach and brand loyalty.• Collaborate closely with project developers and stakeholders to ensure marketing strategies are seamlessly integrated with product development and user feedback.Achievements:• Successfully increased 12k Defi user engagement during 3 months through targeted community events and interactive content strategies.• Played a pivotal role in a campaign that boosted xxx Finance's market presence in key global markets, including Southeast Asia, Japan, and Turkey.

新加坡

• Researched blockchain business trends and consumer behavior.• Participated in the design of the business model and formulated project growth plans.• Managed project activities, including event budgeting, event planning, goal setting, data analysis, and more.• Used key performance data to develop and optimize strategies for projects.• Coordinated with KOLs, media groups, and other external partners to execute promotions and events.• Initiated and planned encryption activities with cooperative project parties and KOLs.• Established and managed the project's Twitter and Telegram communities.• Organized and implemented communication activities to promote knowledge sharing and user culture in the project community.• Developed community development plans and projects.• Assisted the team in listed the candy token on the centralized exchange (CEX).AchievementWithin three months (Dec 2022 to Feb 2023), cooperated with nearly 100+ KOLs to promote the project. Completed 100,000 user registrations and retained 40,000 active users.

新加坡

Studied Gamefi business trends and consumer behavior.Participated in the design of Gamefi business models and white papers.Made a marketing plan that increased project user growth from the early stages.Managed the marketing activities, which included event budgeting, event planning, creating marketing targets, and analysis of event data.Liaised with KOL, media group, and other external partners to execute promotional events and campaigns.Initiated and planned crypto-native activities such as airdrops, online AMAs, or Twitter space event.Set up an official Discord community and increased community activity with bots.Grew and managed the project Discord and Telegram community.Organized and implemented exchange activities to promote knowledge sharing environment and users' culture in the project community.Formulated community development plans and programs, produced a community economic system and implemented training and other operations to help the potential users and ambassadors in the project achieve continuous learning and growth.Achievement： Use Discord's robot economic system (point system) to combine with regional ambassadors to promote Defi games and live streams for different regions by ambassadors themselves. It significantly increased user engagement.June 2022, completed 10,000 user join into Discord community. At the peak, 1000 people played games online at the same time.

Bachelor'S Degree, Science In Finance

Diploma Of Education, Industrial And Operations Management