- Lead a team that manages the entire end to end influencer marketing process (from pitch to production) including working in the FameBit platform and across YouTube internal teams to put together the ultimate influencer programs for clients- Deliver best in class branded content influencer partnerships with Media & Entertainment and Food and Beverage clients. - Curate the best YouTube influencer talent to fit a brand’s campaign using Google’s proprietary product tools and audience insights data- Work with and build strong relationships with top Hollywood talent agencies WME, CAA, UTA, Select Management, etc. - Act as the driver of brand deals for YouTube’s creator ecosystem- Negotiate full deal cycles starting with pitching sponsorship opportunities to creators, talent agencies, and talent managers, and leading into video production and campaign completion- Plan and manage campaigns and oversee execution of deliverables by creators in accordance with client agreements and legal compliance

- Manage all aspects of digital content sponsorships and branded content integrations from concept, to sales activation to production and launch - Facilitate branded content pitches and subsequent sponsorship deal terms and negotiations- Prepare Scope of Work; coordinate production schedules and deadlines with vendor and/or agency; set up approval processes- Lead communications during the project lifecycle to ensure that external agencies and internal stakeholders from Creative, Media, Production and Regional Marketing are aligned.- Work with Sales to conduct project kick-off meetings and subsequent status meetings with project team and stakeholders, including client representatives and/or external vendors- Manage digital production and oversee delivery of assets- Coordinate product shoots, deliver creative feedback- Act as main point of contact for content partners and brands for branded content integrations- Manage and track all reviews and approvals from clients as well as internal stakeholdersDevelop program measurement strategy and facilitate media and research implementation- Campaign summary and analysis

- Align with Sales, Content, YouTube Marketing and global teams to ideate, develop and sell insight-based, brand-building opportunities. - Enable advertisers to engage with their audiences on the YouTube and Google platforms by leveraging social, mobile and video content- Responsible for packaging and positioning of sponsorship opportunities within comedy, gaming, entertainment verticals- Participate in program pitches. Create and customize program collateral. - Work cross-functionally to deliver operational excellence in pre and post-sales program execution- Drive vertical revenue and monetization for strategic content partners: AwesomenessTV (entertainment), IGN (gaming), Tribeca Film Festival (entertainment), Sundance Film Festival (entertainment), Jimmy Kimmel Live (entertainment), Gameslice (Gaming) and more- Notable wins: Ad Blitz, YouTube’s tent pole Super Bowl themed marketing program. Worked with 40+ major brands. Doubled YOY revenue. E3 Trailer Battle sponsorship: 70% YOY revenue growth. Girl Walks Into a Bar - launched first made for the web feature length film in partnership with Lexus.

- Lead the sales support/marketing team that generated over $40M in revenue in 2009, and was on track to double that figure in 2010.- Collaborate with executive management to set corporate revenue goals, and develop the strategy to meet these goals through advertising sales- Innovate and define new advertising solutions; oversee implementation by interdepartmental teams- Direct all aspects of new program development by identifying valuable opportunities, producing all marketing and communication collateral, maintaining schedules, managing inventory, consulting with finance and senior executives to set pricing and overseeing operational execution- Co-develop sales tools including core pitches, sales collateral, media kits, case studies, client communications, executive presentations, category specific presentations and customized pitches- Define Hulu’s position in the marketplace through research (comScore, Nielsen, Quantcast) to create high-impact, market-leading stories- Field and respond to all RFPs from nationwide sales team: manage submission process, develop marketing approach and materials, plan inventory, pricing, and delivery schedule- Notable Wins: launched first Hulu original web series "If I Can Dream" in partnership with Pepsi & Ford

- Develop, execute and optimize advertising strategies for a portfolio of CBS Interactive properties: CNET.com, CNETTV.com and Download.com, specializing in online video strategy, vendor content programs, software and services product offerings - Translate marketing strategies into tangible advertising solutions, sales collateral and customer-centric marketing programs for the CNET field sales organization while balancing the priorities and goals of the CNET Networks content properties- Develop strong relationships with the content teams, engineering and ad operations, and act as a liaison between the business units to deliver on marketing projects within budgeted development schedules

- Launch complex media campaigns by managing creative and media buying teams, despite matrix reporting structure- Responsible for all day-to-day account operations, client communication and coordination - Effectively interface with and lead multidisciplinary agency teams to generate business-building initiatives for the clients- Participate in development of creative and media strategies in conjunction with Account Supervisor - Develop and maintain project timelines and budgets with producer, media team, etc- Up sell and cross sell clients to other Carat service lines - Manage account support systems: budget, accounting, client media authorizations, production estimates, contact lists, status report

- Manage all aspects of client accounts in various industries: technology, financial services, arbitration, non-profit, retail- Coordinate the implementation and maintenance of a marketing database for new business development- Help design and implement direct mail strategies aiming to build consumer awareness targeting new and existing clients - Draft and publicize client-specific employment advertisements to attract a candidate base for current job openings- Develop strategies to effectively source, recruit and prescreen candidates in direct response to open employment opportunities- Partner with team to analyze market activity and implement ideas into the business development strategic plan