Benjamin Liu Email & Phone Number

Markham, Ontario, Ca

As a Senior Partner at PakFactory, I am required to wear multiple hats, which included spearheading the development and implementation of an integrated ERP system to streamline operations and enhance data-driven decision-making. This position involved optimizing the sales strategy to align with scalable growth objectives, building a robust operational pipeline to ensure efficiency, and improving vendor management processes to strengthen supply chain reliability. By fostering cross-functional collaboration and introducing innovative systems, we drove operational excellence, scaling revenue, while solidifying PakFactory's position as a leader in the custom packaging industry.

Markham, Ontario, Ca

Joining this startup company in its first few months, this role was pivotal in driving the company's growth and operational excellence. We spearheaded the formulation and optimization of internal processes, improving the effectiveness and efficiency across all departments while enabling scalable operations to meet increasing demand. In my role, PakFactory’s sales strategy improved through data-driven approaches and identifying high-growth market opportunities, ensuring alignment with the company’s overall business objectives. We shifted sales team focus to adopt consultative selling practices, fostering stronger client relationships and driving higher conversion rates, resulting in scalable revenue growth.

Digital strategy and digital media implementation specialist, prioritizing high-levels of efficiency, while maximizing campaign performance. As a Google-certified advertiser, PurplePlus Digital has grown from an outsourced agency to an industry-leader, providing top-level customized services to small to large businesses.

Self-started Digital Advertising & Strategy group, focusing on business development, innovative creatives and strategy, as well as brand progression. Experienced and certified PPC technician with background in web design, SEO, corporate communications and marketing management, with proven record of increasing sustainable ROIs through digital and traditional channels.

Richhmond Hill, Ontario, Ca

This role required me to understand various industries' demands in order to design intuitive campaigns for clients to achieve maximum ROIs and stronger conversions. Working with different mediums of digital advertising, it was essential to work closely with business owners and marketing teams to cater strategy to fit the needs and goals of each respective business.