Catherine Liu Email & Phone Number

New York, NY, US

www.twopixel.studio

• Direct the design of an end-to-end secondhand reselling AI tool enabling users to generate ≤ 50 listings and post to multiple marketplaces simultaneously, manage all listings, and view actionable analytics insights all.
• Develop comprehensive user experience flows covering onboarding, listing upload/editing, and profile management. Implement intuitive processes for connecting marketplaces, subscription editing, and managing AI listing.
• Formulate brand identity + design system, ensuring consistent visual identity across product, marketing, and fundraising channels, using market trends and user feedback to continuously refine the brand

• Executed full design and art direction of website dedicated to Lippincott’s AI experiments (“PLAY”), integrating dynamic 3D models, AI image generation and interactive characters to encourage client engagement with AI
• Conceptualized and implemented interactive onboarding “survey” module for Cox Business that tailors site experiences for each user based on distinct business needs
• Liaised with cross-functional teams (Product, Engineering, and Design) to align design concepts with technical implementation, ensuring quality design delivery and QA within tight deadlines

• Championed full restructuring/redesign of Gemini Credit Card rewards dashboard with interactive data visualizations and moments of delight to gamify the reward earning user experience
• Led explorations for crypto sorting/filtering list displays, optimizing information scannability for traders
• Identified entry points and designed assets for shareable moments across platform to boost brand presence online

• Spearheaded systems architecture and UI design for on-demand lactation support app, streamlining the IBCLC consultation request experience based on user research and testing conducted with Product Development team
• Created 10+ infographics and business pitches attracting investors, contributing to a 500k pre-seed funding round
• Designed posters and illustrations for social media, blog, and web content, driving brand visibility and engagement

• Executed 9 personally designed email campaigns, directly boosting sales and website interaction by 200%
• Transformed social media content strategy to include animated video ads and graphics, boosting average post engagement rate by 400% across multiple platforms, including views of over 16k
• Designed product line sheets, curated style guides, and animated gif graphics for marketing and outreach

Bachelor Of Arts - Ba, Design, 3.84 (Summa Cum Laude)

Activities and Societies: The WALK Magazine (Art and Design Director/Illustrator), Fine Arts and Design Board, Mindly Magazine.

Minor, Consumer Psychology

High School Diploma, 4.06

Activities and Societies: National Honor Society (Secretary/Treasurer), Asian Cultural Association (President), Mastercraft (President).