Chang Liu Email & Phone Number

Rome, Latium, Italy

Responsible for team building, strategy formulation and implementation, business development with stakeholders and evaluation of business activities.

Milan, Lombardy, Italy

• Assisting brands in enhancing and optimizing the retail and branding strategies and management with several factors like tactical planning for execution across communications, products, and retail touch points.
• Providing liaison with key luxury brands, shareholders, and investors.
• Identifying opportunities and building strategic plans for the brand to carve a distinct identity and negotiate decisions that lead to changing the related market.
• Providing and organizing lectures on fashion luxury goods

Milan, Lombardy, Italy

• Work with management and provide guidance
• Analyse trends and metrics
• Monitor the existing and new projects
• sourcing the potentials in the market with related stakeholders
• Set project strategies in terms of Finance, business development, sales, marketing

Shanghai, China

• Developing business relations as buyer with various suppliers in Europe for marketplace.
• Purchasing high-demand luxury fashion products for China market.
• Promoting the projects of wholesale, B2B APP and preorder.
• Working with operational team in terms of the procedures like IT integration, products mapping, orders processing and KPI performing.

Regello, Florence

• Develop and manage the relations with strategic stakeholders;
• Analyse the market and business trends to identify new potential partners and develop new business relations;
• Collaborate with the online marketing department in planning and address specific communication campaign to support the international tourism marketing initiatives;
• Lead the Tourism Marketing team dedicated to Asia-Pacific, coordinate the related activity plans, address objectives and initiatives, perform the yearly evaluations, define and verify the yearly objectives of the staff.

Milan Area, Italy

• Marketing strategies planning and VIP management
• Brand building and promotional activities
• Channels developing of inbound tourism
• New projects and commercial campaigns based on the needs of potential markets
• Identifying existing channels and developing new business partners
• Cross marketing projects

Milan Area, Italy

• Ferrari F1 social media marketing project for Weibo in China market
• Analysis of monitoring and identifying websites, blogs and web magazines for Chinese interest and experiences about art and travels to Italy
• Advising potential investors for a fashion stylist who owns niche brand

Milan Area, Italy

• Sharing Italian lifestyle of travel, food, wine, and culture online and offline
• Personalized high luxury travel experience designers

Milano, Italy

• Setting strategic plan for developing the E-commerce performance in China market in 2014.
• Merchandising communications on social networks, as well as pricing and publication products online according to the operation plan
• Supervision of the editorial content of website
• Analyze sales reports for strategic brands and monitoring the key competitors
• Cross Selling activities online

Grahamstown Area, South Africa

• Work for Confucius Institute at school of languages for promoting Chinese culture, due to an agreement between the two governments to provide language courses and culture activities.
• Supervising local social programs and NGO activities
• Guest lecturing for Management Department for Chinese business culture, formulating syllabus of commercial Chinese courses in the Business School.
• Working close to Culture Section of China Embassy in South Africa

Guangzhou, Guangdong, China

• Specialist for pension fiduciary management for the International business, making investment packages of pension capitals with technique teams on bonus and stock market, to gain profitable maintenance for the company.
• Assist, advice, and make business plans for global companies to increase the revenues of pension investment.
• Coordinate and supervise juniors in marketing team.
• Bank channels support on credit, operational and procedural initiatives.

Guangzhou, Guangdong, China

• Developing new Polycarbonate market in South China for potential industries
• Merchandizing supply chain and marketing communication from themanufactures and R&D center to the terminal market.

Guangzhou, Guangdong, China

• International trade for ceramics and firework market, responsible for achieving sales targets through buying and selling, and promoting services to existing and potential customers.
• Response for pricing, merchandising activities, and logistic transportation in terms of clearance custom especially export part, which include ensuring the profitability of overall sales activities, establishing.

Mba, Design, Fashion And Luxury Goods

Master Of Business Administration (Mba), Mba (Postponed), Leadership Of Sustainability

Master, Master Of Teaching Chinese To Speakers Of Other Languages (Mtcsol)

Bachelor Of Commerce (B.Com.), International Trade