James Liu work email
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James Liu personal email
I have over 16 years experience helping Australian businesses and brands achieve their marketing objectives. My areas of expertise include: • B2B/B2B2C/B2C marketing strategies• Demand generation• Campaign development, execution and optimisation• Digital & social media marketing• Partnerships & Events management• Market data research, insights and analytics• Content marketing and syndicationCurrently I serve as Head of Marketing and Customer Experience at In1Bank, the only active bilingual neo bank in Australia.Specialisations: B2B/B2B2C/B2C Marketing Strategies, Demand Generation, Campaign Development, Channel Marketing, Social Media Marketing, Events Management, Partner Marketing, B2B Lead Generation, Content Marketing, Online Communities, Sales Enablement.Australian Citizen
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Senior Marketing ManagerProspendSydney, Nsw, Au
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Head Of Marketing And Customer ExperienceIn1Bank Ltd Oct 2023 - PresentSydney, AuIn1bank Ltd has been granted a banking licence to operate as an Authorised Deposit-taking Institution (ADI) by the Australian Prudential Regulation Authority (APRA). It is currently the only bilingual neo bank in Australia. With a mindset of creating value and convenience for customers, In1bank aims to create new and innovative digital products and services that extend beyond the existing banking environment. -
Head Of Demand Generation, ApacSmart Communications. Dec 2022 - Oct 2023London , England, GbSmart Communications™ is the only independent company focused 100% on customer conversations for the enterprise, and the only cloud solution ranked as a Leader in Gartner’s Magic Quadrant for CCM. More than 350 global brands – many in the world’s most highly regulated industries – rely on Smart Communications to make multi-channel customer communications more meaningful, while also helping them simplify their processes and operate more efficiently. This is what it means to scale the conversation. Smart Communications is headquartered in London and New York and serves its customers from offices located across North America, Europe, and Asia Pacific. The company offers a range of solutions including SmartCOMM™, SmartDX™, SmartCORR™ for Salesforce, and SmartCaaS™ for Partners. To learn more, visit smartcommunications.com. -
Senior Marketing Campaign ManagerClass Ltd Aug 2020 - Dec 2022Sydney, Nsw, Au -
Marketing ManagerHuawei Technologies Jul 2018 - Aug 2020Shenzhen, Guangdong, CnI served as Marketing Manager at Huawei Technologies, a global leader in ICT solutions. Responsible for both online and offline marketing operations for the Solar Inverter business in Australia. -
DirectorParamar Consulting Jan 2017 - Jul 2018Sydney, Au• 10+ years agency experience – consulting, managing and delivering marketing programs for large enterprise clients across key industries.• Specialises in marketing campaign execution, B2B digital marketing, lead generation, content marketing and market research• Worked extensively with senior sales and marketing executives in large B2B corporations, including the Big 4 banks, Telstra, Google, Oracle, IBM, Lenovo, and American Express.• Highly skilled in senior stakeholder (CXOs) management, account management and project management• Experienced team and people manager• Strong technical, analytical and copy writing skillsABN 80 890 541 395 -
Consulting DirectorSkotidas Consulting Group May 2015 - Dec 2016• Head of the Consulting Division and managed a team of Consultants and Project Managers• Responsible for designing, delivering and the P&L of 100+ B2B marketing campaigns for large multi-national and SME businesses.• Managing 5 full time consultants and up to 26 active 100 billable-hour projects concurrently• Full end-to-end service delivery accountability, from client brief and proposal writing through to final reporting and presentation• Oversees and signs off on all thought leadership and demand generation content generated for the client• Conduct campaign debrief, including strategic planning on campaign-generated leads follow up through to pipeline generation • Act as communication bridge (as and when required ) between CMOs (budget holders) and Sales Directors (senior stakeholders)
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Senior ConsultantSkotidas Consulting Group Jan 2012 - May 2015• Specialist in growing client business pipeline through execution of lead generation, demand generation and content marketing campaigns• Key responsibilities include: client prospect mapping, client social media profile generation and optimisation, client prospect engagement initiation, demand generation content copy writing, tracking and results compilation, analysis and reporting• Day-to-day delivery of key accounts and projects, including running >35 full-day digital marketing training workshops in client offices nationally• Manages up to 6 active 100 billable-hour projects concurrently• Regularly travels between Sydney and Melbourne for one-on-one consulting (sales enablement) sessions with senior sales managers• End-to-end project management
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Account ExecutiveIpsos Mar 2010 - Jan 2012• Large scale quantitative brand health and advertising tracking research• Subaru XV Ad Launch• AIG customer segmentation
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Project ManagerTns Research International Aug 2007 - Mar 2010London , Co• Experienced market researcher with both quantitative and qualitative capabilities• SPSS analytical skills• Large syndicated customer satisfaction, NPS, Market share research project with Big 4 banks -
ResearcherTns Research International May 2005 - Aug 2007London , CoImperial Tobacco - Davidoff Qualitative Research35 Focus Groups for Market Research
James Liu Skills
James Liu Education Details
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University Of SydneyPharmacology
Frequently Asked Questions about James Liu
What company does James Liu work for?
James Liu works for Prospend
What is James Liu's role at the current company?
James Liu's current role is Senior Marketing Manager.
What is James Liu's email address?
James Liu's email address is ja****@****.com.au
What schools did James Liu attend?
James Liu attended University Of Sydney.
What skills is James Liu known for?
James Liu has skills like Social Media Marketing, B2b, Social Media, Marketing, B2b Marketing, Direct Marketing, Digital Marketing, B2b Social Media Lead Generation, Sales, Social Networking, Online Marketing, Facebook.
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