Emily Liu Email & Phone Number

Toronto, Canada Area

Toronto, Canada Area

• Assess and recommend website strategies, develop plans for user research and testing
• Lead research sessions with students, faculty and staff on campus
• Participate as a member of the campus-wide template redesign committee, responsible for making design decisions using design thinking methods; Lead user research approaches and directions
• Streamlined routine workflows and processes, increased efficiency by 75%

Toronto, Canada Area

• Worked in an agile scrum team, practiced lean UX sprints result in weekly product feature delivery
• Used design thinking approach to breakdown problems and performed rapid iterations to fine tune ideas
• Led to define and tackle design problems using techniques such as “How Have Others” and “How Might We” to have more focused discussions and brainstorming sessions
• Determined best research methods for problems, prepare testing scripts, lead usability sessions with real customers and synthesize customers’ insights
• Created on-pattern design solutions which are informed by customers’ insights, resulting in higher adoption rate and increase customer satisfaction

Toronto, Canada Area

Responsible for standardizing and improving the user interface, interaction and usability of various platforms within the organization. Emphasize on simplicity, ease of use and efficiency in those platforms to create a satisfying user experience. Works collaboratively with different teams to gather requirements, define and develop user testing scope and.

Toronto, Canada Area

Responsible for entire life cycle of various Web, Mobile and other digital/graphical projects, from planning to development to deliver. Involve in UTSC top level redesign. Work with 9 Academic and more than 20 Administrative departments. Using User Centered Design approach to provide digital strategy consultation from user research. Creation of wireframes.