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Liu He Email & Phone Number

Digital Marketer | Digital Communications & Marketing Technology at Expedia Group
Location: Greater London, England, United Kingdom 9 work roles 1 school
1 phone found area 773 LinkedIn matched
✓ Verified May 2026 4 data sources Profile completeness 100%

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Direct phone (773) ***-****
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Current company
Role
Digital Marketer | Digital Communications & Marketing Technology
Location
Greater London, England, United Kingdom

Who is Liu He? Overview

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Quick answer

Liu He is listed as Digital Marketer | Digital Communications & Marketing Technology at Expedia Group, based in Greater London, England, United Kingdom. AeroLeads shows phone signal with area code 773 and a matched LinkedIn profile for Liu He.

Liu He previously worked as Senior Manager, Growth Marketing at Expedia Group and Senior Digital Optimisation Consultant at Expedia Group. Liu He holds Bachelor Of Commerce (B.Com.), Marketing And Advertising from University Of Technology Sydney.

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Email format at Expedia Group

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Expedia Group

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Profile bio

About Liu He

Digital marketing professional with a commercial focus who is passionate about data-driven strategies, innovation and optimisation. My career spans over 15+ years working in a range of fields from digital media, data and technology across B2C and B2B industries, in an agency and client side capacity. Specialties:CRM / eCRM.SEM / SEOAnalytics and tagging.Customer experience and user journeys optimisation. Web and landing page optimisation. Digital, social and content strategy.Marketing automation technology Lead generation / eCommerce.Digital media: PPC, Display, Video, SEO, SEM, DMP, DSP, Email and Mobile.

Listed skills include Digital Marketing, Digital Strategy, Digital Media, Sem, and 19 others.

Current workplace

Liu He's current company

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Expedia Group
Expedia Group
Digital Marketer | Digital Communications & Marketing Technology
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9 roles · 19 years

Liu He work experience

A career timeline built from the work history available for this profile.

Senior Manager, Growth Marketing

Current

Seattle, WA, US

Channel Enablement: SEM, SEO, Email Marketing, Programmatic Display, Meta Search and Web Analytics.

Apr 2020 - Present

Senior Digital Optimisation Consultant

Seattle, WA, US

Nov 2017 - Mar 2020

Bt Mobile - Senior Digital Gtm And Marketing Manager

Bt

London, GB

  • Create, own and deliver online strategy for Mobile recontracting and upsell.
  • Build and deliver ecommerce capability for BT Mobile.
  • Online analytics and optimisation of existing BT Mobile web experience.Achievements:
  • 31% increase in conversion rates via targeted promotions capability.
  • Launch Samsung Galaxy S8
Mar 2017 - Aug 2017

Head Of Digital Retention & Loyalty

Bt

London, GB

  • Create, own and deliver online retention and loyalty strategy for Broadband, TV and Sport.
  • Development and execution of digital personalisation capability targeting existing customers.
  • Lead team of 3 to execute, optimise and transform online experiences.
  • Planning and trading to optimise ARPU and volume mix.Achievements
  • 20.5% YOY increased transaction volumes via BT.com.
  • Increase ARPU 70% YOY via personalised upsell initiatives.
Jul 2016 - Mar 2017

Digital & Self Service Marketing Lead (Contract)

Macquarie Park, NSW, AU

  • Optus is Australia's second largest telecommunications technology provider.My Role (6 month fixed contract):
  • Lead and execute data driven marketing strategy to drive self service uptake; Including My Optus App, My Account, My Optus Community and Service Hub.
  • Communications strategy and governance of Push Notifications via My Optus App.
  • Digital data driven customer marketing innovation. Achievements:
  • Increased active users and downloads of My Optus App amongst mobile customers by 5x.
  • Launched push notifications capability, communications strategy and governance for marketing.Reason for leaving: relocating to United Kingdom.
Oct 2015 - Apr 2016

Digital Communications Manager

North Strathfield, NSW, AU

  • Campbell Arnott’s, a subsidiary of Campbell’s Soup Company, is one of Australia's most iconic FMCG companies, with a portfolio of brands biscuits, soup, stock and juice.My Role:
  • Lead digital communication transformation.
  • Marketing technology strategy and acquisition (incl. CRM & automation).
  • Manage and nurture technology vendor partnerships.
  • Collaborate closely with IT and marketing teams: local & global.
  • Manage digital media and creative agency partnerships.
Mar 2014 - Sep 2015

Digital Marketing Specialist

Sydney, NSW, AU

  • Business, Enterprise & GovernmentTelstra is Australia's leading telecommunications and information services company and one of the best known brands in the country.My Role:
  • Online marketing strategy and innovation.
  • Lead development and distribution of branded content – video and written.
  • Manage Social media strategy and management.
  • Deliver analytics and insights.
  • Digital media – paid, owned and earned.
Feb 2012 - Mar 2014

Digital Media Planner

Mec

London, London, GB

  • Part of Group M, MEC Australia is a full-service media agency, offering integrated marketing services across all media channels and communication disciplines.My Role
  • Strategic planning across digital channels including display, mobile, search, digital outdoor, social media, EDM and activations.
  • Lead media rate and partnership negotiations.
  • Analysis and project management of digital campaigns.
  • Day to day client management.
  • Develop and nurture digital expertise of direct reports.Clients: Colgate Palmolive, Sony Ericsson, Chanel, Campbell Arnott’s, Novartis, Chevron, Accenture, Activision Blizzard, Schick, Singapore Airlines, Universal.
2008 - Feb 2012

Digital Media Co-Ordinator

London, London, GB

  • Part of the Publicis Groupe, Zenith Optimedia is a leading global media services network offering strategy and implementation across a range of media channels. My Role
  • Manage and implement online campaigns – branding and PPC.
  • Optimisation of media partners and affiliates to deliver CPA targets.
  • Analytics and reporting on performance.
  • Iimplementation of post-click tracking allowing optimization against credit-card, mortgages and personal loan conversions (for Citibank)Clients: Citibank and Louis Vuitton Moët HennessyInnovation:Implemented the first.
2007 - Dec 2007
1 education record

Liu He education

  • University Of Technology Sydney
    University Of Technology Sydney
    Marketing And Advertising
FAQ

Frequently asked questions about Liu He

Quick answers generated from the profile data available on this page.

What company does Liu He work for?

Liu He works for Expedia Group.

What is Liu He's role at Expedia Group?

Liu He is listed as Digital Marketer | Digital Communications & Marketing Technology at Expedia Group.

What is Liu He's phone number?

AeroLeads has found 1 phone signal(s) with area code 773 for Liu He at Expedia Group.

Where is Liu He based?

Liu He is based in Greater London, England, United Kingdom while working with Expedia Group.

What companies has Liu He worked for?

Liu He has worked for Expedia Group, Bt, Singtel Optus, Campbell Arnott'S, and Telstra.

How can I contact Liu He?

You can use AeroLeads to view verified contact signals for Liu He at Expedia Group, including work email, phone, and LinkedIn data when available.

What schools did Liu He attend?

Liu He holds Bachelor Of Commerce (B.Com.), Marketing And Advertising from University Of Technology Sydney.

What skills is Liu He known for?

Liu He is listed with skills including Digital Marketing, Digital Strategy, Digital Media, Sem, Media Planning, Social Media Marketing, Online Advertising, and Ppc.

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