Liu He Email & Phone Number

Seattle, WA, US

Channel Enablement: SEM, SEO, Email Marketing, Programmatic Display, Meta Search and Web Analytics.

Seattle, WA, US

London, GB

• Create, own and deliver online strategy for Mobile recontracting and upsell.
• Build and deliver ecommerce capability for BT Mobile.
• Online analytics and optimisation of existing BT Mobile web experience.Achievements:
• 31% increase in conversion rates via targeted promotions capability.
• Launch Samsung Galaxy S8

London, GB

• Create, own and deliver online retention and loyalty strategy for Broadband, TV and Sport.
• Development and execution of digital personalisation capability targeting existing customers.
• Lead team of 3 to execute, optimise and transform online experiences.
• Planning and trading to optimise ARPU and volume mix.Achievements
• 20.5% YOY increased transaction volumes via BT.com.
• Increase ARPU 70% YOY via personalised upsell initiatives.

Macquarie Park, NSW, AU

• Optus is Australia's second largest telecommunications technology provider.My Role (6 month fixed contract):
• Lead and execute data driven marketing strategy to drive self service uptake; Including My Optus App, My Account, My Optus Community and Service Hub.
• Communications strategy and governance of Push Notifications via My Optus App.
• Digital data driven customer marketing innovation. Achievements:
• Increased active users and downloads of My Optus App amongst mobile customers by 5x.
• Launched push notifications capability, communications strategy and governance for marketing.Reason for leaving: relocating to United Kingdom.

North Strathfield, NSW, AU

• Campbell Arnott’s, a subsidiary of Campbell’s Soup Company, is one of Australia's most iconic FMCG companies, with a portfolio of brands biscuits, soup, stock and juice.My Role:
• Lead digital communication transformation.
• Marketing technology strategy and acquisition (incl. CRM & automation).
• Manage and nurture technology vendor partnerships.
• Collaborate closely with IT and marketing teams: local & global.
• Manage digital media and creative agency partnerships.

Sydney, NSW, AU

• Business, Enterprise & GovernmentTelstra is Australia's leading telecommunications and information services company and one of the best known brands in the country.My Role:
• Online marketing strategy and innovation.
• Lead development and distribution of branded content – video and written.
• Manage Social media strategy and management.
• Deliver analytics and insights.
• Digital media – paid, owned and earned.

London, London, GB

• Part of Group M, MEC Australia is a full-service media agency, offering integrated marketing services across all media channels and communication disciplines.My Role
• Strategic planning across digital channels including display, mobile, search, digital outdoor, social media, EDM and activations.
• Lead media rate and partnership negotiations.
• Analysis and project management of digital campaigns.
• Day to day client management.
• Develop and nurture digital expertise of direct reports.Clients: Colgate Palmolive, Sony Ericsson, Chanel, Campbell Arnott’s, Novartis, Chevron, Accenture, Activision Blizzard, Schick, Singapore Airlines, Universal.

London, London, GB

• Part of the Publicis Groupe, Zenith Optimedia is a leading global media services network offering strategy and implementation across a range of media channels. My Role
• Manage and implement online campaigns – branding and PPC.
• Optimisation of media partners and affiliates to deliver CPA targets.
• Analytics and reporting on performance.
• Iimplementation of post-click tracking allowing optimization against credit-card, mortgages and personal loan conversions (for Citibank)Clients: Citibank and Louis Vuitton Moët HennessyInnovation:Implemented the first.