Responsibility:1. Leading Regional Marketing team and Digital Marketing team in APAC to drive pipeline generation2. Strategic marketing planning to align with sales Go-To-Marketing direction, as well as working with the team to deliver marketing KPIs. 3. Closely work with APAC Sales VPs and executives to ensure effective business collaboration.4. Drive the success of Account Based Marketing programs5. Work closely with EMEA and North American marketing team to ensure good use of global assets, personalize or recreate suitable contents for APAC market.6. Lead APAC marketing team building marketing plans with customized campaigns and selected high ROI events7. Work with alliance team to plan and execute partner joint events for more pipelines.8. Great connection of local APAC service providers to meet local market needs (contact acquisition, content syndication, tele-marketing, etc.)9. Familiar with marketing tools like 6sense, Ignitium, Salesforce, Marketo, and social medias like LinkedIn, Facebook (Japan, Taiwan), WeChat (China), etc.10. Grow in Blue Yonder (former JDA) from China marketing manager to APAC marketing head, know execution details while great in managing a team.Achievement• Focused Demand Generation Strategy: Targeting top 50 players in each Go-to-Market segment, create personalized campaigns and execute on multi-platforms. Within 3 years since 2013, marketing pipeline influence in China was increased from almost 0 to about 40%，over APAC average. By 2020, annual marketing pipeline influence was up to 68%• Team Leader: In 2017, was promoted to APAC leader to guide regional marketing team in ANZ, SEAI, China and Japan, increased pipeline influence from 20% to 50%• Account Based Marketing (ABM): In 2019, newly established ABM strategy for APAC. Build 1-to-1 ABM and 1-to-few ABM strategy for personalized marketing promotions and bring unique value to sales pipeline and deal closing.

• Leads generation campaign management for core solutions (Windchill, MathCAD), leveraging China leading platforms like eWorks and blogs.• Initial, plan, and implement local channel marketing events including product launch roadshow, seminar, webcast, workshop, and sponsorship program• Campaign promotion workflow design, lead scoring and lead nurturing mechanism design in the marketing automation platform• In charge of Joint-Marketing-Program, building co-marketing plan with Platinum partners in China, and run quarterly seminars with partners for leads generation.• Partner Enablement. Build campaign resource center for global partners to easily run leads generation campaigns with same brand and content. Help SMB partners quickly build PTC contents on their website using Marketing Advocate.• Work with channel sales team and assist to achieve sales targets, and Analyze and manage the success of channel marketing programs• Work with US service provider and channel resellers to roll-out and manage the automated leads nurturing and scoring program, to enable global resellers generate more qualified leads.• Manage & monitor the progress of resellers’ major marketing programs to achieve pre-set marketing performance goals• Cross-functional & cross-departmental communication and collaboration with HQ Marketing, local Sales team, local Marketing Operation team, and HR to achieve target goals

• Work with PR agencies and reporters on Company Branding (Excellent Team, High Quality, Top Customers, Strict Process Management)• Media coverage, Press Release draft and delivery, and PR relationship management (Huashang Taolue, Forbes China, 21st Century, etc.)• Marketing Research and Analyze on industries and competitors• China Events research and qualification• Work with third party venders on booth design and preparation for Gartner China Outsourcing Summit and Guangzhou Jiao Yi Exhibition• Draft and approval of customer case studies• Leads generation from Marketing activities and code calls