-Responsible for RMB 1.3Billion brand P&L across Hyper/super, distributor channel, and eCommerce. Managed portfolio and future innovation design with global team, launched super premium line across channels and grew the brand with +2million new users Year on year and 1.4X biz. -Led Key Retailer Business (Walmart, SAMS' Club, Costco, CR Vanguard) and total Distributor Business (Especially B2B) from defining GTM Strategies to Customer Engagement and Roadshow to business management. -Whisper Olympic Campaign Owner with ATL and BTL marketing campaign drive. -P&G China recruiting team to attract right talent for P&G China.

New Brands Design- Led New business development for P&G China X-border ecom. Identify white space opportunities, develop portfolio strategies, create new brand propositions and pricing strategies and launch plan for future 2 years. - Succesfully relaunched Meta and Hair Recipe into China market through eCom (Ali/JD/VIP) with P&L management, brand building, supply chain management. E-media Planning and Buying -Owned P&G China eCommerce Media operation (>US$ 100MM), set up end to end P&G agency operation model, developed standard of operation and tracking system to delivery suffieincy reach and effiency to grow business. -Created end to end Media model from Paid/Owned/earned and Step changed traffic building from paid media driven to pull media driven and significantly improve media effiency. -Leveraged Big data in eMedia targeting, content generation and analysis. Tmall/VIP/YHD customer campaign delivery- Familiar with different customer play roles and led CNY/Category/618/11.11/VVIP campaign on Tmall/VIP/YHDs, from idea generation to e-content design and social media activation. - Customer Sell in and JBP preparation. P&G Marketing capability Building- Led the P&G marketing fundamental capability building and marketing college for Y1/Y2 brand manager assistant.