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Lucas Liu Email & Phone Number

宝洁 - Brand Director of Whisper at 宝洁

Location: Guangzhou, Guangdong, China 6 work roles 2 schools

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✓ Verified August 2026 3 data sources Profile completeness 100%

Current company

宝洁

Role

宝洁 - Brand Director of Whisper

Location

Guangzhou, Guangdong, China

Company size

108237 employees

Who is Lucas Liu? Overview

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Quick answer

Lucas Liu is listed as 宝洁 - Brand Director of Whisper at 宝洁, a with 108237 employees, based in Guangzhou, Guangdong, China. AeroLeads shows a matched LinkedIn profile for Lucas Liu.

Lucas Liu previously worked as Brand Director of Whisper at 宝洁 and Brand Manager of P&G Ecom at Procter & Gamble. Lucas Liu holds Bachelor'S Degree, School Of International Studies from Zhejiang University.

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Email format at 宝洁

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宝洁

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Profile bio

About Lucas Liu

4+Years experience in FMCG and ecommerce, with a demonstrated history of working in portfolio design, strategic brand management, Media (social/Push and Pull/e-Media) Operation and online & offline sales planning and executions (Both brand and cooperate level) Passion for winning, entrepreneurship spirit and champion for ideas and a quick learner. Influential leader and a great team player.

Listed skills include English, Microsoft Office, Market Research, Powerpoint, and 13 others.

Current workplace

Lucas Liu's current company

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宝洁

宝洁 - Brand Director of Whisper

cincinnati, ohio, united states

Website

pg.com

Employees

108237

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Company profile

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6 roles · 16 years

Lucas Liu work experience

A career timeline built from the work history available for this profile.

Brand Director Of Whisper

Current

宝洁

China

-Responsible for RMB 1.3Billion brand P&L across Hyper/super, distributor channel, and eCommerce. Managed portfolio and future innovation design with global team, launched super premium line across channels and grew the brand with +2million new users Year on year and 1.4X biz. -Led Key Retailer Business (Walmart, SAMS' Club, Costco, CR Vanguard) and total Distributor Business (Especially B2B) from defining GTM Strategies to Customer Engagement and Roadshow to business management. -Whisper Olympic Campaign Owner with ATL and BTL marketing campaign drive. -P&G China recruiting team to attract right talent for P&G China.

Apr 2019 - Present

Brand Manager Of P&G Ecom

Procter & Gamble

广州

New Brands Design- Led New business development for P&G China X-border ecom. Identify white space opportunities, develop portfolio strategies, create new brand propositions and pricing strategies and launch plan for future 2 years. - Succesfully relaunched Meta and Hair Recipe into China market through eCom (Ali/JD/VIP) with P&L management, brand building, supply chain management. E-media Planning and Buying -Owned P&G China eCommerce Media operation (>US$ 100MM), set up end to end P&G agency operation model, developed standard of operation and tracking system to delivery suffieincy reach and effiency to grow business. -Created end to end Media model from Paid/Owned/earned and Step changed traffic building from paid media driven to pull media driven and significantly improve media effiency. -Leveraged Big data in eMedia targeting, content generation and analysis. Tmall/VIP/YHD customer campaign delivery- Familiar with different customer play roles and led CNY/Category/618/11.11/VVIP campaign on Tmall/VIP/YHDs, from idea generation to e-content design and social media activation. - Customer Sell in and JBP preparation. P&G Marketing capability Building- Led the P&G marketing fundamental capability building and marketing college for Y1/Y2 brand manager assistant.

Aug 2015 - Apr 2019

Global Sales Strategy Intern

Dr. Ing. H.C. F. Porsche Ag

Stuttgart Area, Germany

Feb 2014 - Oct 2014

Brand Development Manager Assistant For Premium Tea

Unilever

London, United Kingdom

Jul 2013 - Sep 2013

Vp Icx

Aiesec

2011 - Jan 2013

Markting Assistant

Cebex Group

Oct 2012 - Dec 2012

Team & coworkers

Colleagues at 宝洁

Other employees you can reach at pg.com. View company contacts for 108237 employees →

CC

Catalina Coslet Colleague at 宝洁Bucharest, Romania View → SL

Sabrina Lia Sbardelotto Colleague at 宝洁Cincinnati Metropolitan Area, United States View → JX

Jason Xie Colleague at 宝洁London, England, United Kingdom View → SH

Steve Hidenfalk Colleague at 宝洁Switzerland View → IK

Izabela Kruszewska Colleague at 宝洁Stockholm, Stockholm County, Sweden View → JS

Jerry Sayabath Colleague at 宝洁Iowa City, Iowa, United States View → JJ

Jule Jessen Colleague at 宝洁Maastricht, Limburg, Netherlands View → JB

Jenn Buchanan Colleague at 宝洁Cincinnati Metropolitan Area, United States View → EG

Enrique García Gallardo Colleague at 宝洁Gustavo A. Madero, Mexico City, Mexico View → RC

Rachel Capps Colleague at 宝洁Martinsburg, West Virginia, United States View →

2 education records

Lucas Liu education

Bachelor'S Degree, School Of International Studies

Zhejiang University

Education record

No.24 High School In Dalian

FAQ

Frequently asked questions about Lucas Liu

Quick answers generated from the profile data available on this page.

What company does Lucas Liu work for?

Lucas Liu works for 宝洁.

What is Lucas Liu's role at 宝洁?

Lucas Liu is listed as 宝洁 - Brand Director of Whisper at 宝洁.

Where is Lucas Liu based?

Lucas Liu is based in Guangzhou, Guangdong, China while working with 宝洁.

What companies has Lucas Liu worked for?

Lucas Liu has worked for 宝洁, Procter & Gamble, Dr. Ing. H.C. F. Porsche Ag, Unilever, and Aiesec.

Who are Lucas Liu's colleagues at 宝洁?

Lucas Liu's colleagues at 宝洁 include Catalina Coslet, Sabrina Lia Sbardelotto, Jason Xie, Steve Hidenfalk, and Izabela Kruszewska.

How can I contact Lucas Liu?

You can use AeroLeads to view verified contact signals for Lucas Liu at 宝洁, including work email, phone, and LinkedIn data when available.

What schools did Lucas Liu attend?

Lucas Liu holds Bachelor'S Degree, School Of International Studies from Zhejiang University.

What skills is Lucas Liu known for?

Lucas Liu is listed with skills including English, Microsoft Office, Market Research, Powerpoint, Event Management, Microsoft Excel, Research, and Microsoft Word.

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