Spearheads Civilized Cycles’ go-to-market strategy for both consumer and commercial markets, e-commerce, retail, fleet and strategic partnerships.Launched Civilized Cycles commercial cargo e-bike business, securing fleet contracts with logistics provides, universities and fleet managers.Launched Civilized Cycles first product, the Model 1, a luxury consumer e-bike sold in 15+ retail locations across the US as well as DTC.Areas of focus: brand development, communications, business development, partnerships, fundraising.

Co-Founded ELMNTL in 2016 and sold to Iron Horse Ventures in 2021.Led agency digital strategy for travel, hospitality, food & beverage, spirits, restaurants, financial services and real estate clients. Led and mentored a team of 20+ client services, strategy, social media, advertising, design and coding professionals.Drove innovation in Paid Media, MarTech, eCommerce, Digital Technology and Data.Responsible for new business development including lead generation, RFP management and thought leadership. Built and nurtured strategic partnerships with technology providers, agency search consultants, agencies and vendors.Major achievements include:- Rebranding of Southeast Asia tourism including website redesign- Branding and creative refresh for Turtle Bay Resort- US marketing strategy and execution for international brands such as 85C Bakery, Bank of Hope and Bonchon- Nationwide influencer outreach for Pizza Hut and Bud Light- Global advertising campaign for The Halal Guys increasing per store sales by over 30% vs weekly average- Paid media strategy and execution for the Ultimate Fighting Championship's online store driving over 10x ROAS- Bilingual social media strategy and execution for Casa Lumbre's Abasolo and Ojo de Tigre brands- Website redesign for Thailand's official tourism website

*** WINNER Large Ad Club of the Year 2020, 2021 & 2022***