Woody Liu

Woody Liu Email and Phone Number

Product Management of HUAWEI Advanced Driving System @ Huawei
shenzhen, guangdong, china
Woody Liu's Location
Pudong, Shanghai, China, China
Woody Liu's Contact Details

Woody Liu personal email

About Woody Liu

- 21+ years experience in globalized organizations (China, Pan-EU, NAFTA, APAC, LATAM), good at Dynamic business (OTT, STB, Smart TV, Wearables and Autonomous Driving etc.) and fulfillment of requirement from different regions;- 7+ years working as product marketer, in charge of new product campaign strategy development and implementation, creative strategy and execution in terms of TVC, creative shooting, etc., media purchase strategy and Social media platform operation.- 13+ years working as Product Planner / Manager, familiar with product road mapping, specification, competitive benchmark and lifecycle management, good at defining Product strategy, solution and implementation.Specialties: - Product Marketing / Product Planning / management professional and leadership;- established marketing team and capability- Hands on and experienced product marketing practitioner;- Worked with global leading creative consultance (IDEO, Frog) in Design Strategy;- Lead collaboration with international media group like Condé Nast in product integration and joint campaign;- Excellent cross-organization and multi-cultural team leader

Woody Liu's Current Company Details
Huawei

Huawei

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Product Management of HUAWEI Advanced Driving System
shenzhen, guangdong, china
Website:
huawei.com
Employees:
142063
Woody Liu Work Experience Details
  • Huawei
    Product Lifecycle Management Manager
    Huawei Feb 2021 - Present
    中国 上海市 浦东新区
    Product Management of HUAWEI Advanced Driving System (L2+ Intelligent Driving Asist System), including but not limited to Product Planning of Driving Data Collection, AI Model Training and Simulation and Customer Requirement Management for European Top Vehicle Manufacturers (BBA).
  • Huawei Technologies
    Head Of Product Marketing Smart Wearable & Health
    Huawei Technologies Aug 2014 - Feb 2021
    Brand of MBB & Home Product, including Branding event, sponsorship, etc; Global marketing of Huawei Wearable Business, including New Product Go To Market campaign, digital marketing, HUAWEI Health Solution and Eco-system Marketing.
  • 华为
    Head Of Marketing Mbb & Connected Home
    华为 Jun 2013 - Aug 2014
    Shenzhen
    Global Marketing of Mobile Broadband and Home Product Line, in charge of Product Definition, Requirement Management and Go To Market campaign.
  • 华为
    Product Management Manager
    华为 Oct 2011 - May 2013
    Shenzhen
    Product Management of Connected Home Product Line, including Product Planning and Marketing Operation.
  • Tcl Multimedia
    Head Of Global Product Planning
    Tcl Multimedia Jan 2010 - Oct 2011
    1. Product Planning - Based on corporate strategy, define and select target market segment, confirm product positioning, define annual product plan, including product range, specification and cost requirement;2. Product development and TTM – Monitor product development schedule, ensure product market feasibility, participate marketing strategy definition, new product TTM follow-up, and collect market feedback;3. Life-cycle management – According to market feedback, define product… Show more 1. Product Planning - Based on corporate strategy, define and select target market segment, confirm product positioning, define annual product plan, including product range, specification and cost requirement;2. Product development and TTM – Monitor product development schedule, ensure product market feasibility, participate marketing strategy definition, new product TTM follow-up, and collect market feedback;3. Life-cycle management – According to market feedback, define product optimization solution and monitor the implementation; based on strategic resources and technology trends, define cost reduction and fine-tuning proposal, and monitor the implementation after approval Show less
  • Tcl Multimedia
    Department Chief Global Product Planning
    Tcl Multimedia Jan 2007 - Dec 2009
    1. Define, maintain and prioritize the global product roadmap;2. Decide NPI projects including chassis and ID;3. End-to-End tracking / managing of the product roadmap execution
  • Tcl Multimedia
    Product Manager, Global R&D Center Product Planning
    Tcl Multimedia Jun 2006 - Feb 2007
    1. Coordinate and manage global FPD product planning activities;2. Define and implement industry design, mechanical design of global FPD new product;3. New product definition of NA FPD and EU CRT
  • Tcl Multimedia
    Product Planner, Global Product Planning
    Tcl Multimedia Nov 2005 - May 2006
    1. Define new product and analyze concept feasibility;2. Manage design to cost / value on running product(MCFU);3. Technical support for business development
  • Tcl Multimedia
    Engineer, New Product Introduction
    Tcl Multimedia Jan 2004 - Nov 2005
    1. Define Introduction plan for NPI and project coordination;2. Technical training of newly employed engineer and test & alignment;3. Technical support for new product introduction
  • Tcl Multimedia
    Assistance Engineer
    Tcl Multimedia Jul 2003 - Dec 2003
    Trainee, department rotation program;Key achievement:1. Supported business negotiation of TCL and Thomson;2. Supported documentation of TTE establishment;3. Supported communication of TCL and Thomson

Woody Liu Skills

Digital Marketing Product Management Product Marketing Product Lifecycle Management Business Strategy Marketing Strategy Segmentation Product Development Consumer Electronics Market Research International Business Program Management Management Product Planning Product Launch Product Design Telecommunications Business Planning Business Development User Experience Trade Shows Market Analysis Key Account Management Customer Presentations Product Life Cycle Management Wireless

Woody Liu Education Details

Frequently Asked Questions about Woody Liu

What company does Woody Liu work for?

Woody Liu works for Huawei

What is Woody Liu's role at the current company?

Woody Liu's current role is Product Management of HUAWEI Advanced Driving System.

What is Woody Liu's email address?

Woody Liu's email address is sp****@****ail.com

What schools did Woody Liu attend?

Woody Liu attended Huazhong University Of Science And Technology, Nankai University, 雅礼中学, 枫树山小学, 南开大学.

What are some of Woody Liu's interests?

Woody Liu has interest in Children, Education, Environment, Reading, Science And Technology, Music And Sports, Arts And Culture, Health.

What skills is Woody Liu known for?

Woody Liu has skills like Digital Marketing, Product Management, Product Marketing, Product Lifecycle Management, Business Strategy, Marketing Strategy, Segmentation, Product Development, Consumer Electronics, Market Research, International Business, Program Management.

Who are Woody Liu's colleagues?

Woody Liu's colleagues are Yice Liu, Eduardo Soto, Edith Yang, Amr Abdelbary, Suraj Bk, Indrajeet Patidar, Mohamed Ali.

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