Leading 1993’s design and artistic efforts, including conceptualising design solutions, overseeing the creative process, and ensuring the artistic integrity of all projects.

Responsible for multiple digital product design works across various technology industries, including AI detection technologies, online publishing engine and community platform building. Throughout these experiences, the focus is on overseeing the design process, ensuring exceptional user experiences, and driving innovation.In addition to design responsibilities, mentoring junior/apprentice designers has been a crucial aspect of my role. Guiding them in developing their skills, providing constructive feedback, and supporting their professional growth has been both fulfilling and rewarding.

Focusing on researching and developing novel interaction patterns, and applying user-centered design principles to enhance the services and products. By exploring innovative approaches and understanding users' needs, I strive to create intuitive and engaging experiences.

Co-founded and Working as an Innovation designer in Mo' studio.Manage the process of design projects from clients of the Swiss & European markets. Involve in the design content of interaction design projects.Participate in project management & administrative work.

Character & Brand Design for the startup company awarebear (https://awarebear.ch).Concept, UX & UI Design for the Startup company EverImpact B2B Website.Concept, App, Interaction Design for Technorama Park.Design Research, Website Design of rooti, a ​participatory project​ with asylum seekers.Concept, Graphic Design, Illustration for “Safety Booklet for Abuse in the time of Covid-19”, collaborated with psychology researcher Aleesha Khan.

Work as a hat designer, take charge of designing the hat product series for 2016 SS&AW. Graphic design and write articles of advertising proposal. Participate in accessories design, photography planning,​ and product photography.

Concept design and production for multiple fashion and beauty-oriented videos. Manage and produce content for various stylist & make-up artists.