Yu-Ching Liu Email & Phone Number

Taiwan

New Taipei City, Taiwan

• Oversaw responsibilities across three functions of the two flute brands – product projects, marketing and communications, and artist relations, showcasing capabilities in external and internal communication with.
• Led new product development projects, collaborating with global ambassadors on prototypes and final products to boost brand awareness and drive sales.
• Implemented and executed GTM plans, increasing views by more than 500% through effective product launch events and marketing campaigns.
• Partnered with global distributors to ensure cohesive product launches by conducting 10+ product training sessions and traveling to trade shows, festivals and tours to align marketing efforts, driving brand consistency.
• Built and nurtured strategic relationships with global distributors, ambassadors, and industry influencers to create a healthy ecosystem to expand market reach and drive collaborative promotions
• Managed budgets to maximize brand reach and engagement.

New Taipei City, Taiwan

• Experience in reporting to executive-level stakeholders while executing large-scale projects across countries, cultures, and departments to align with the company's mid-to-long-term strategies and to ensure optimal.
• Experience in product management, product development projects, pricing and sales management, supply chain, process and policy formulation, and customer relationship management.
• Led three product Go-To-Market projects, executing user analysis, specification determination, competitive analysis, and pricing research.
• Demonstrated excellent problem-solving skills during the pandemic by pivoting in-person music events to online concerts to ensure continued brand and ambassador exposure.
• Managed creative projects to ensure quality, accuracy, and deadline compliance while overseeing collateral, social media campaigns, and press releases to enhance brand visibility.
• Trained new team member and oversaw execution of marketing collaterals for two brands.

New Taipei City, Taiwan

• Communicated with key business partners on product launch schedule and marketing plan.
• Planned and executed large-scale video shoot, co-worked with creative team members both in the US and Taiwan office.
• Communicated externally with outsourced vendors on time-sensitive limited edition product projects such as sales- driving merchandise production, product photography, and online marketing asset creation for B2B.
• Supported brand website development, showcased good communication skills internally with the creative team and externally with outsourced developer.

• Generated leads in the Taiwan market, contributing to the company's global expansion efforts
• Supported lead conversion that fitted the company's strategic goals to teachers on the platform and assisted in lesson planning and marketing video shoots, as well as providing support in the content creation process.
• Managed leads and accounts using Salesforce and Hubspot CRM system
• Planned and orchestrated 2 workshops to enhance brand (Udemy) awareness and gain market share among some strong local market leaders, such as Hahow, Yourator and more.

• Created content for the company's website, enhancing user engagement and driving traffic.
• Collaborated with global influencers in the tourism industry to produce high-quality, compelling content.
• Supported the product team by acquiring and monitoring ever-changing loyalty program regulations and staying updated on industry trends daily.

Master Of Arts - Ma, Musicology

Activities and Societies: Teaching Assistant (Français) Teaching Assistant (Graduate Institute of Musicology)

Double Degree, Bachelor Of Arts - Ba, Bachelor Of Fine Arts - Bfa, English Language / Performing Arts

Activities and Societies: Administrative work: Department of English Student Association 英語系學會; NTNU Wind Orchestra 國立台灣師範大學管樂隊

Bachelor'S Degree, English Language And Literature, General

Activities and Societies: Wind Orchestra