- Led the entire design of the SprTag SaaS platform from 0 to 1, including the dashboard, landing page etc, significantly improving user engagement.- Conducted competitive analysis and created personas, information architecture, wireframes, and interactive prototypes, resulting in a more user-centric B2B platform.- Produced Lottie animations and graphics to enhance product visual appeal.- Developed and maintained a design library including design tokens, reusable UI components etc for future reference and consistency across products.- Maintained a strong focus on accessibility, ensuring accessibility by adhering to WCAG guidelines.**Client Feedback:** “What I liked the most working with you is that you really tried to understand the project and also how structured and documented your process is.”

- Led end-to-end design of AI Personal Statement Builder for Unify SaaS platform by collaborating with designer, product manager and developer, reducing task time by 85% and achieving 87% user satisfaction rate.- Iterated platform design such as uni & program database by refining information architecture, user flow and UI visual style, saving 3000+ users 70% exploration time and improving branding.- Conducted user research (interviews/survey), competitive analysis, usability test to make data-driven design decisions.- Created wireframes, mock-ups and high-fidelity prototypes to communicate and rationalise design decisions.- Maintained and updated design system including UI components, icon library and interactions adhered to brand guidelines to ensure consistency.

- Utilised a no-code platform to create responsive company website with scalable CMS, and iterating design based on business requirements and usability tests.- Collaborated with cross-functional stakeholders and peer designer to develop UX strategy, advocating user-centric design and prioritising work & resources.- Created tone of voice by leading the decision on logo development and brand guidance, received positive feedback from stakeholders.- Managed project timelines, budgets and client's expectations effectively, ensuring on-time project completion and to client satisfaction.- Stayed update with the latest trends in product design, best UX practices, tools and technologies.

- Worked with program teachers to conduct user needs analysis to identify knowledge gaps of 39 students, and proposing user-centric solutions and updating evaluation metrics.Achievement: An average 184% increase in students’ test scores and 70% students achieved their learning goals.

Provided support for the research of group therapy through forms such as art creation, including gathering data and synthesizing literature, leading to the research publication.