Olivia Decker Email & Phone Number

Madison, Wisconsin, United States

After thriving as a Social Media Associate with The Badger Herald, I moved into a manager position within the Social Media and Public Relations Department to increase my responsibilities and further contribute to the newspaper. In this role I now produce and disseminate weekly newsletters informing the UW-Madison population of the week's top news, as well as monitoring and editing monthly newsletters created by Social Media Associates. I email these newsletters to the UW-Madison population via Mailchimp. I am also responsible for posting news stories and updates on Badger Herald social media channels including Instagram, Facebook and X. Finally, I conduct weekly social media analytic reports to monitor the progress of Badger Herald social media accounts in comparison to other newspapers in the Madison community.

Madison, Wisconsin, United States

As a Social Media Associate with The Badger Herald I worked amongst the Social Media and Public Relations Department to share the Herald's mission and inform the UW-Madison community as one of the nation's largest fully independent student newspapers. My role specifically involved curating and producing monthly feature newsletters and special social media campaigns. This role also required monitoring of campus, city and nationwide news and topics in order to create relevant, engaging content. As a new hire at the paper, this role also involved significant collaboration and learning amongst members of the Social Media and Public Relations Department.

Madison, Wisconsin, United States

As the Recruitment Events Director for Alpha Xi Delta's Theta Chapter at UW-Madison I led over 200 chapter members through the training and execution of 2024 informal and formal recruitment events. This involved over 20 hours of recruitment training at Alpha Xi Delta's national recruitment workshop in North Carolina, over 40 hours educating chapter members on recruitment best practices and over 40 hours managing the timeliness and execution of recruitment events. While this was one of the most challenging leadership roles I have taken on, the reward of welcoming over 100 new members into Alpha Xi Delta and witnessing their friendships and college experiences bloom is one of the most fulfilling experiences of my life.

Madison, Wisconsin, United States

In this role I collaborated with the larger Alpha Xi Delta communications team to produce graphics with the goals of engaging both current and potential new members, as well as promoting the chapter's various philanthropy and recruitment events.

Madison, Wisconsin, United States

I joined Wisconsin Athletics as a Video Production Assistant to fulfill my passion for sports. Sports are unpredictable, so in this role I am challenged to adapt my skills and knowledge to each unique shift to contribute to successful live productions on venue video boards and Big Ten Plus livestreams. I am constantly learning in this role as I take on a variety of skills including camera operation, live replay, graphics and audio maintenance. As I learn and master these skills I then apply them to a wide range of Badger sporting events including volleyball, soccer, hockey, basketball and softball. The job also tests and improves my problem-solving skills and adaptability amid the unpredictability of each unique sporting event.

Mahtomedi, Minnesota, United States

As a Community Education Communications Intern I led the marketing and promotion of Mahtomedi Community Education summer classes and programs. I started by producing a social media communications plan using the RPIE (Research, Planning, Implementation, Evaluation) model to establish objectives and align myself with the messaging and goals of the organization. From then on my role largely consisted of experimenting with and establishing social media tactics in order to increase followers, reach and engagement across channels and promote registration and attendance for Mahtomedi Community Ed classes and events. To accomplish these social media tactics I organized a content curation system for obtaining, editing, scheduling and sharing photos and videos for Instagram and Facebook. My efforts resulted in over 2000% increases in accounts reached and over 600% increases in accounts engaged on Instagram. As I grew comfortable with the social media management side of the role, I began to write and publish stories on the Mahtomedi Community Ed website as well as emailing monthly newsletters to external stakeholders. Finally, as my internship came to a close I was invited to contribute to the hiring process for the full-time position to take my place.

White Bear Lake, Minnesota, United States

As a News Intern with Press Publications I was able to significantly strengthen my writing and journalism skillset as well as contribute to the company's evolving social media presence. This was my first opportunity to truly act as a journalist, contributing stories to five of Press Publication's local newspapers. This role truly challenged my comfort zone and demanded I work under real-world deadlines, but I can confidently say I left the internship a more confident, skilled journalist. I found the most rewarding part to be connecting with and sharing the stories of many inspiring, influential community members whose stories I was honored to share. In addition to my assignments in the news department of press publications, I also expressed interest in expanding the company's social media presence. I began by conducting audits of each newspaper's Facebook page, using my knowledge of industry best practices to suggest improvements. I then took on the task of promoting the company's "Best of the Press" contest, a community voting competition between local businesses. I brainstormed and created engaging videos encouraging community members to vote in the contest.

Mahtomedi, Minnesota, United States

Mahtomedi, Minnesota, United States

Wrote an article for the local newspaper, designed two social media campaigns, was introduced to my first strategic communications plan, submitted an audit on district social media pages, conducted alumni interviews.

White Bear Lake, Minnesota, United States

Stillwater, Minnesota, United States

Bachelor Of Arts - Ba, Communication, Journalism, And Related Programs, Junior

Activities and Societies: Alpha Xi Delta Sorority, The Badger Herald, Association of Women in Sports Media, Wisconsin.

Bachelor Of Arts - Ba, Communication, Journalism, And Related Programs

Education record

Activities and Societies: Student Leadership Council (President) Mahtomedi Yearbook (Editor-in-Chief)