Mat Johnson Email and Phone Number
A creator of unrivaled live experiences that seamlessly merge physical and digital worlds together. Listening to the needs of both the consumer and the business enables innovative brand and targeted commercial success every time.With over 25 years of marketing & live event experience in the sports industry, I have worked around the world with businesses, athletes, employees and consumers across many different brand environments. From early days of signing & serving athletes in Europe, I evolved as a live brand experience expert, consulting and working at the biggest brand and sports moments world wide.Leading and coaching talented teams I have challenged perceived norms, through innovative programs inspiring athletes, media, employees, consumers, customers and senior executives. With sharp strategy and precise org design success has been delivered through compelling & personal engagement.
White Fox Consultancy
View- Website:
- matjohnson.net
- Employees:
- 2
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Founder And Live Experience StrategistWhite Fox Consultancy Mar 2017 - PresentPortland, Oregon AreaUnrivaled expertise in brand experience strategy and execution.Helping brands and agencies deliver innovative and inspiring strategies for live engagement including Intel, FIBA, VISA, GMR, Specialized. Offering a blend of sharp expertise and deep cultural insights we deliver a highly personalized strategy, defined with clear brand and commercial goalsChallenging assumptions, we explore creative opportunities through the unexpected. Working with companies, agencies, and marketing gurus we add depth to project ideation and ultimately design a unique & personal consumer journey.
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Chief Relationship OfficerGmr Marketing Aug 2023 - Oct 2024Milwaukee, Wisconsin, United StatesThe Chief Relationship Officer (CRO) will be a visible figure to employees, clients and the industry, having responsibility for building client relationships, StoryMaker connections, elevating work quality, and driving revenue growth. Additionally charged with overseeing Fifty/50 - GMR's 45,000 sql feet fabrication Shop. -
Chief Product OfficerGmr Marketing Mar 2022 - Aug 2023Milwaukee, Wisconsin, United States
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Evp Experience Products And TechnologyGmr Marketing Nov 2018 - Mar 2022Greater Milwaukee AreaCapitalizing on a global background in brands, cultures and live experiences to lead the Technology & Products teams to deliver ingenious and influential work. Focussing on human interaction, we evolve the integration of sensorial technology to craft creative solutions forming unforgettable stories.
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Senior Director, Global Brand EventsNike Inc Mar 2013 - Feb 2017Portland, OregonLead the Global Brand Event function worldwide as part of the Nike Brand Marketing Leadership Team. Oversight of all Nike Inc.’s event success aligning at the biggest brand and sporting moments including Brazil World Cup 2014 & Rio Olympics 2016. Coached and developed a senior event team, tasked with creation and delivery of strategy, execution, evaluation & KPIs on all category experiences -
Director, Global Brand InitiativesNike Inc May 2009 - Mar 2013Portland, OregonCreated dynamic and innovative engagement strategy in support of integrated marketing campaigns. Managed multi-level international partnership to maximize brand impact and achieve strong activations across all sports categories. Benchmark success at London Olympics 2012 and South Africa World Cup 2010.
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Head Of Brand Events, Asia PacificNike Inc Jun 2007 - Apr 2009Lead the creation and delivery of all live events across a dynamic and diverse region. Established engagement protocol for a team of event managers across 25+ different markets. Oversaw all live events at Beijing Olympic Games including integrated global running series. Coaches and developed over 40 event managers in the region.
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Head Of Events / European LeadNike Inc Aug 2000 - May 2007UkDelivered cross category live consumer event experiences, amplifying product stories and maximizing athlete integration. Worked on European leadership team to design inspiring athlete experiences at European HQ. Achieved international recognition for leadership worldwide of 2006 World Cup consumer engagement program.
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Senior Manager, Brand MarketingNike Uk Jul 1996 - Apr 2007UkWorked directly with Marketing Director to amplifying product story telling on performance footwear. Connected to innovation teams for long lead information to support crafting of stories. Owned consumer research programs to gather product insights. Lead integrated product & brand teams to deliver season assets to support aggressive business growth. Presented to entire company concepts and innovation. Additionally explored live opportunities for consumer engagement in running, basketball and soccer.
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Head Of Running Sports MarketingNike Uk Feb 1992 - Jun 1996UkWorked directly to European Sports Marketing lead to seek, sign and service the best elite athletes in the UK and Ireland, Responsible for talent identification, contract negotiation and all professional needs for over 60 athletes. Worked at the biggest sports moments including National Champs, Olympic Games, European Champs, World Champs and Commonwealth games.
Mat Johnson Education Details
Frequently Asked Questions about Mat Johnson
What company does Mat Johnson work for?
Mat Johnson works for White Fox Consultancy
What is Mat Johnson's role at the current company?
Mat Johnson's current role is Owner : White Fox Consulting.
What schools did Mat Johnson attend?
Mat Johnson attended University Of Greenwich.
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