Executive Producer, Creative Director, and Marketing Strategist at Arotech Training and Simulation Division, Live-Dream Inc. & The Department of Defense, succeeding in conceptual design, written copy,collaborative development, and distribution of content to achieve brand awareness for global & regional clients within allocated budgets.• Lead marketing communications, eCommerce, and digital and traditional advertising for partners and stakeholders to ensure creative needs are delivered with quality and used for maximum outreach.• Managed independent and corporate budgets (KPI, CAC, CRMs)• Created digital and online presence for 50+ companies designing brand standards and marketing materials for the development and execution of campaign strategies and managed CRMs, CAC, and ROAS• Coordinated with website and internet marketing firms to implement full-scale SEO strategies generating millions in profits for clients through the optimization of websites, eCommerce, and search engine rankings, B2B, B2C, A/B, SaaS, DA• Adept in Adobe CC Suite (Pr, Ae, AI, Id, Au, Ps, Etc.) and utilized tools to optimize brand awareness on a global scale through the creation of digital assets.• Built, directed, and supervised creative teams complete design and engineer cinema, photo, editors, producers, and other motion production specialists, and post-production teams for regional and global companies. • Designed marketing materials to support trade show efforts, advertising and email campaigns, and content for a variety of social media platforms, e.g., Facebook, Instagram, Twitter, LinkedIn, andmore.Clients include Nike, Ford, DENSO, GMC, United Wholesale Mortgage, Transtar, Paramount Pictures, Dreamworks SKG, Parallel Media, AMC, Warner Bros., Wolverine Packing Co., Wieden & Kennedy, Realtime Technologies, New Flyer of North America, LYNX, Toronto Transit, York Region Transit+, The U.S. Air Force, Navy, Army, Marine Corp., and The Coast Guard, The U.S. Air Warfare Division (AWS)

Executive Producer, Creative Director, and Marketing Strategist at Arotech Training and Simulation Division, Live-Dream Inc. & The Department of Defense, succeeding in conceptual design, written copy,collaborative development, and distribution of content to achieve brand awareness for global & regional clients within allocated budgets.• Lead marketing communications, eCommerce, and digital and traditional advertising for partners and stakeholders to ensure creative needs are delivered with quality and used for maximum outreach.• Managed independent and corporate budgets (KPI, CAC, CRMs)• Created digital and online presence for 50+ companies designing brand standards and marketing materials for the development and execution of campaign strategies and managed CRMs, CAC, and ROAS• Coordinated with website and internet marketing firms to implement full-scale SEO strategies generating millions in profits for clients through the optimization of websites, eCommerce, and search engine rankings, B2B, B2C, A/B, SaaS, DA• Adept in Adobe CC Suite (Pr, Ae, AI, Id, Au, Ps, Etc.) and utilized tools to optimize brand awareness on a global scale through the creation of digital assets.• Built, directed, and supervised creative teams complete design and engineer cinema, photo, editors, producers, and other motion production specialists, and post-production teams for regional and global companies. • Designed marketing materials to support trade show efforts, advertising and email campaigns, and content for a variety of social media platforms, e.g., Facebook, Instagram, Twitter, LinkedIn, andmore.Clients include Nike, Ford, DENSO, GMC, United Wholesale Mortgage, Transtar, Paramount Pictures, Dreamworks SKG, Parallel Media, AMC, Warner Bros., Wolverine Packing Co., Wieden & Kennedy, Realtime Technologies, New Flyer of North America, LYNX, Toronto Transit, York Region Transit+, The U.S. Air Force, Navy, Army, Marine Corp., and The Coast Guard, The U.S. Air Warfare Division (AWS)

• Created and inscribed sponsored posts for utilization of SEM, boosting traffic to division websites, media channels, and social media platforms.• Scripted, Produced, Directed, Edited, Engineered Sound & VFX for all video productions for Arotech’s Training and Simulation Division i.e. Realtime Technologies, VCTS (Virtual Clearance Training Suite) (AWS) Air Warfare Division, MILO Range, MILO Response, SMART Simulators, Pursuit Response, PumpOps, Continuum of Training Suite, and many more DOD and AROTECH/FAAC divisions.• Managed productions and contractors for the creation of film, photo, design, and writing.• Created promotional advertising materials, both digital and hardcopy for foreign partnersfollowing policies and protocols to establish brand awareness in The United States.• Designed various marketing materials paralleled with brand standards including banners, videos, andliterature to support trade show efforts in the U.S. and internationally, e.g., China, Germany, Canada,Netherlands, Korea, Guatemala, Iceland, Singapore, and many more.• Consistently crafted written copy for brand awareness and presence at industry trade shows throughpre and post-show email blasts, assisting all divisions and sales teams in the generation of leads tofinal purchase.• Surpassed stakeholder and department expectations through the management of budgets for theproduction of advertising materials and marketing strategy for all platforms.• Directly communicated with subject matter experts, software, and hardware engineers to translatetechnical aspects of simulator usage and training into explicit instruction through digital and video education.Clients include Detroit Fire, LYNX Transit, San Francisco Transit, NYC Transit, Toronto Transit, York Transit, Long Island Rail, Military Training Simulators for The U.S. Air Force, Navy, Army, Marine Corp., and The Coast Guard, The U.S. Air Warfare Division (AWS) University of Alabama at Birmingham, Ohio State University,

• Managed productions from concept to completion in harmony with customer brand standards to fulfill advertising and marketing needs for clients.• Developed digital media content for websites and required social media platforms to maximize company awareness through SEO, SEM, PPC, Google Ads, etc., driving sales in B2B, B2C, and eCommerce.• Optimized UX with engaging instructional media content, translating specialty knowledge to ‘ease of use'.• Translated information, training materials, and specialty services via design, motion graphics, video content,• Production leader in all stages of creative development, production, and post-production e.g. writer, storyboards,conceptual designer, director, cinematographer, audio engineer, editor, colorist, VFX specialist.• Assisted sales teams with customer strategy presentations to maximize business and profits.• Collaborated with CEOs, VPs, company marketers, and directors to identify messaging goals.